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Beautfiul People - A Social Media Case Study  by iGenero
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Beautfiul People - A Social Media Case Study by iGenero

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A social media case study of Beautiful People BioSpa & Salon base out of Hyderabad, India by iGenero.

A social media case study of Beautiful People BioSpa & Salon base out of Hyderabad, India by iGenero.

Published in: Lifestyle, Technology, Business

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  • 1. BEAUTIFUL PEOPLE
    A SOCIAL MEDIA CASE STUDY
    @igenero
    http://facebook.com/igenero
  • 2. ABOUT Beautiful People
    Beautiful People BioSpa & Salon are exclusively designed to help one forget the daily stresses of life and completely relax.
    Based in Hyderabad, Beautiful People has four branches across the city, and is looking to expand all over the country.
    Beautiful People offers the widest range of massage therapies, facials, and more to help alleviate a range of physical ailments that one may be facing.
    Have an elaborate list of products too.
  • 3. WHY SOCIAL MEDIA
    Spread awareness among people from Hyderabad about Beautiful People
    Engage the audience from Hyderabad present on various social media platforms
    Make themselves visible online
    Gain more reach
    Make it easier for customer relations like appointments
    Generate more business
  • 4. Men and Women of all ages from Hyderabad
    Middle-Upper Class
    Corporate Employees
    College going crowd who are very particular about their look and highly individualistic
    Soon to be Bride or Groom
    TARGET AUDIENCE
  • 5. WHATDID WE DO
    Accounts on various Social Media Platforms
    Bpmonthly and BP Social cards circulated all across the city with an online engagement module.
    Releases on Social Media to announce services
    Engagement with existing and potential customers
    Active participation in discussion forums
  • 6. PLANOF ACTION
    Identified and analyzed the target audience.
    Studied of the present status of the client.
    Content Strategy
    Execution of the Social Media Strategy.
  • 7. PLATFORMS
  • 8. RESULTS
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. STATISTICS
    Status - Active
  • 14. OFFLINE IMPACT
    Increase in the number of customers on monthly basis.
    New customers came through the Facebook page and other online properties.
    Subscription to the BPmonthly plan increased by a big number.
    Online properties become official channels for customer retention and acquisition.
  • 15. http://www.igenero.com
    @igenero
    http://facebook.com/igenero