BEAUTIFUL PEOPLE A SOCIAL MEDIA CASE STUDY @igenero http://facebook.com/igenero
ABOUT Beautiful People Beautiful People BioSpa & Salon are exclusively designed to help one forget the daily stresses of life and completely relax. Based in Hyderabad, Beautiful People has four branches across the city, and is looking to expand all over the country. Beautiful People offers the widest range of massage therapies, facials, and more to help alleviate a range of physical ailments that one may be facing. Have an elaborate list of products too.
WHY SOCIAL MEDIA Spread awareness among people from Hyderabad about Beautiful People Engage the audience from Hyderabad present on various social media platforms Make themselves visible online Gain more reach Make it easier for customer relations like appointments Generate more business
Men and Women of all ages from Hyderabad Middle-Upper Class Corporate Employees College going crowd who are very particular about their look and highly individualistic Soon to be Bride or Groom TARGET AUDIENCE
WHATDID WE DO Accounts on various Social Media Platforms Bpmonthly and BP Social cards circulated all across the city with an online engagement module. Releases on Social Media to announce services Engagement with existing and potential customers Active participation in discussion forums
PLANOF ACTION Identified and analyzed the target audience. Studied of the present status of the client. Content Strategy Execution of the Social Media Strategy.
OFFLINE IMPACT Increase in the number of customers on monthly basis. New customers came through the Facebook page and other online properties. Subscription to the BPmonthly plan increased by a big number. Online properties become official channels for customer retention and acquisition.