Industry analysis 4
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Industry analysis 4

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    Industry analysis 4 Industry analysis 4 Presentation Transcript

    • INDUSTRY ANALYSIS IV
    • Toolkit
      • Determinants of industry attractiveness
        • #1. Scope of Competition
        • #2. Economic Traits
        • #3. Competitive Forces
        • #4. Key Success Factors
        • #5. Likely Moves by Rivals
    • #1. Scope of Competition
      • Market Size
      • Scope of Competition
      • - Local Regional
      • - National Global
      • Industry Growth Cycle
      • - Early Takeoff
      • - Mature Stagnant
      • - Decline
    • Scope
      • Prevalence of Backward and Forward Linkage
      • Pace of Technological Change
      • Learning Curve Effect
      • Capital Requirement
      • Profitability (above/below par)
    • #2. Dominant Economic Traits
      • Market Size
      • Scope of Competition (Local, Regional, National, Global)
      • Industry Growth Cycle (Early, Takeoff, Mature, Stagnant, Decline)
      • Number of Rivals and their relative sizes
      • Number of Buyers and their relative sizes
      • Prevalence of Backward and Forward Linkage
      • Ease of Entry and Exit
      • Pace of Technological Change
      • Learning Curve Effect
      • Capital Requirement
      • Profitability (above/below par)
    • #3. Porter’s Five Forces Substitute Products (of firms in other industries) Suppliers of Key Inputs Buyers Potential New Entrants Rivalry Among Competing Sellers
    • Bargaining Power of Buyers
      • - Many small companies and few buyers, Large buyers
      • - Buyers can switch orders between suppliers enabling them to play one supplier against another
      • - Vertical integration is a feasible option
    • Suppliers
      • - Product has few substitutes and are important to the buyers
      • - Products are differentiated to the extent that buyers cannot easily switch
      • - Threat of vertical integration
      • - Buying companies cannot threaten with backward integration
    • Rivalry
      • - Demand conditions : growing/declining
      • - Exit barriers : high/low
      • - Competitive structure : fragmented, consolidated
    • Substitutes
      • - Products serving similar consumer needs
      • sugar vs artificial sweetener
      • taxi vs bus
      • private vs public university
    • Threat of Entry
      • - Brand loyalty
      • - Economies of scale
      • - Entry barriers
      • - Govt. regulation
    • #4. Key Success Factors
      • Technology:
        • Product Innovation Capability
      • Production Process Innovation Capability
      • Expertise in given technology
      • Manufacturing :
          • Scale economy
          • Experience curve effect
      • High Labour Productivity
      • Flexibility to manufacture a range of products
    • KSF
      • Distribution:
      • Low distribution cost
      • Company-owned retail outlets
      • Fast delivery
      • Marketing:
        • Well-trained sales force
      • Dependable service and technical assistance
      • Attractive styling/packaging
    • KSF
      • Skills:
      • Quality control know how
      • Design expertise
      • Expertise in particular technology
      • Organization:
      • Superior Information System
      • Managerial know-how
      • Ability for quicker response to market
    • KSF
      • Others:
        • Convenient Location
      • Courteous Employees
      • Patent Protection
    • #5. Likely Strategic Moves by Rivals
      • Strategic Intent:
      • Be dominant leader
      • Move into top 5
      • Maintain position
      • Market Objective:
      • Getting stronger, on the move
      • Well-entrenched, able to maintain position
      • All things to everybody
    • Moves by Rivals
      • Strategic Posture:
      • Mostly offensive
      • Mostly defensive
      • Aggressive risk taker
      • Competitive Strategy:
      • Striving for low cost leadership
      • Mostly focusing on market niche
      • Pursuing differentiation