Marketing plan
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Marketing plan Document Transcript

  • 1. 3+ YouTube Let’s Play videos by July • growing audience • growing revenue • growing awareness • growing reputation Your Marketing Plan must have a clearly defined aim : 500 in-app purchases in the 1st month 500 ReTweets in the 1st month 1 game-dev podcast interview prior to release Your targets must be SMART, i.e. Specific, Measurable, Assignable, Realistic and Timely: Specific – target a particular area for improvement. Measurable – quantify an indicator of progress. Assignable – specify who will do it. Realistic – state what can be achieved with your resources. Timely– specify when the result(s) can be achieved. Once you have identified the aim of your Plan you must establish a set of appropriate targets to help you successfully achieve it :