I have put these lines across the image in order to
determine the center of the image, using the lines I can
see the center of the image is also the center of the
“Flappy Bird”, being the center of the image it draw
immediate attention to it, also we now know that this bird
is the main character of the game from this.
This can also speak for the gameplay, it hints to the
player that during the game the bird will be in the center
of the screen most of the time.
The colour palette for the Flappy Bird
logo is very simple, containing 10
main colours, the bird itself is very
simple in colours as it is pixel art,
there are about 4 colours in the bird.
The background is the more complex
part, if you look at the tall hills in
almost right at the back there seems
to be a gradient created.
If you look at the bird itself its facial
expression seems to be very worried
or depressed, which says a bit about
the game, that itʼll be a hard
challenge and that youʼll likely fail.
The style of this logo is pixel art, which means it is a
bitmap rather than a vector, a vector would have
smooth edges so that is the best way to tell.
Because the logo is styled in this way it lets you
know that the game will also be in the style.
We know it is pixel art due to the big pixels present
on the screen which are just big squares.
The bird is very simplistic in its
design, using a minimum amount of
colours, no gradients are used.
But there is some very simple
shading going on here, the top of the
bird is white which is the highlight of
the bird and it gets darker as you
look down the bird. The shading is
simple yet effective as it sticks to the
simple colour palette of the logo yet
gives off a good effect.
Around the bird is all negative space, which tells the
player that youʼll spend most of this game in the air
rather than being on the ground, also since there are no
objects around the bird it hints towards the fact that you
must avoid touching things in the game.
To further back up the point of the
negative space hinting towards the
inability to touch objects, notice how
there is a strong drop shadow under the
bird, clearly showing it as not being part
of the background, it separates it from
anything else so itʼs not touching any
The drop shadow also backs up the fact
that the player will be ﬂying in the game
rather than being on the ground as it
creates the effect that the bird is ﬂoating
in front of the background.