ActionAid's History
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ActionAid's History

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History of ActionAid founded in 1972.

History of ActionAid founded in 1972.

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ActionAid's History ActionAid's History Presentation Transcript

  • © ActionAid 2009 Smile, please!
  • Our past shines a bright light on our future
  • Our past shines a bright light on our future
  •  
    • What the past tells us
    • Where we’ve come from.
    • How we got here.
    • Where we should be going now.
  • Seven shining lights A presentation from history to ActionAid’s first ever General Assembly, Rome, 24 June 2009 By Ken Burnett Former UK director, director of fundraising, trustee and international chair.
  • Cecil Jackson Cole 1901-1979 ActionAid’s Founder
  • Cecil Jackson Cole 1901-1979 ActionAid’s Founder Me, 4th April 1977 My first day as UK director Action in Distress
  • Working with the Founder
    • A genuine eccentric Victorian-style philanthropist…
    • ..driven by voices from beyond…
    • … extremely difficult to work for.
    • A charity for young people…
    • ..run by young people…
    • … funded by charity shops…
    • … with sponsors recruited in the religious press.
    • It started in 1972.
    Cecil Jackson Cole 1901-1979 ActionAid’s Founder
  • My interview ‘ That’s the thing about internationalisation – you get all the flavours!’ Sriprapha
  • First interview
  • Final interview
  • ActionAid was started in 1972 as the Christian Youth Appeal. When I joined in 1977, it was called Action in Distress. Changed to ActionAid in 1980.
  • ActionAid was started in 1972 as the Christian Youth Appeal. When I joined in 1977, it was called Action in Distress. Changed to ActionAid in 1980.
  • ActionAid was started in 1972 as the Christian Youth Appeal. When I joined in 1977, it was called Action in Distress. Changed to ActionAid in 1980.
  • Cecil Jackson Cole 1901-1979 ActionAid’s Founder Rip Hodson, Overseas director Ian Kerr, General secretary Me, UK director Roger Lees, First chairman Harold Sumption Sir Leslie Kirkley CBE
  • Colin Williams Salil Shetty Ramesh Singh Gonzalo Crespi de Valldaura PeeBee Le Bas
  • ’… please stress for trustees the importance of making change happen in the heat and the dust on the ground, not just in the news cycle. … ActionAid no longer seems to be interested in programming for its own sake.’ Rip Hodson, former CEO
  • The first international meeting 1
  • ActionAid’s first international meeting, London, 1982
    • 11 participants
    • All British
    • All men
    • All white men
    • All rich white men
    Something had to change. It did.
    • 140 participants
    • From 40 countries
    • 50% women
    • Mostly Africans and Asians
    • Much higher level of debate
    ActionAid’s most recent strategy planning meeting, Bangkok, 2004 Something had changed. We made sure it did. 1
  • It is better to light a single candle than to curse the darkness
  • How ActionAid grew, Mhadhavan, aged 9, Bangalore. 2 thanks to the best fundraising proposition of all time.
  • … ActionAid became Britain’s first direct- marketed charity.
  • Effective marketing, but with standards. legal decent honest truthful 3
  • Individuals, at the grass roots, are our foundations. It’s why our supporters believe in us . 4 For our supporters, it’s the core of what we are…
  • There are many things our supporters could do with their money, other than give it to us… … they give it to ActionAid because they believe in what we are doing, because they can see and understand it .
  • ‘ If we have their hearts and minds, their wallets will follow.’ Harold Sumption 5 The best fundraising advice ever…
  • We get – and keep – their hearts and minds only when they can consistently see we are doing the right thing. 5
  • ‘ If we lose their hearts and minds, we’ll lose their money too.’ If we lose the individual link, in time we’ll lose our donors. 5
  • If we are loyal to our donors, they will be loyal to us. 6 The truth about donor loyalty…
  • From Richard Turner, ActionAid UK 6
  • Now, it’s harder to recruit new supporters. But existing supporters will give more, if asked. In UK, supporters giving more = shortfalls from attrition plus more costly recruitment. 6 From Richard Turner, ActionAid UK
  • Noerine Kaleeba’s very important recent message about Unity and collective responsibility ‘ That’s the thing about internationalisation – you get all the flavours!’ Sriprapha 7
  • Surprisingly, ActionAid’s history has not always been characterised by board unity. 7 The absolute core of effective governance… Nor, always, by harmony with management.
  • ‘ ActionAid prospers when management and board are working well together, on the same side.’
    • This is blindingly obvious.
    • Our aspirations in governance are the envy of the world.
    • Our strategy planning process is exemplary.
    • Our standards of governance are a light that guides us.
    • But… we must never forget the fine line between governance and management .
    • If the past has taught us anything, it should be this.
    7
  • One tradition we must carry forward into this General Assembly... 7 Finally…
  • Poor and marginalised people Our supporters Our colleagues and former colleagues, everywhere Our absent guests…
  • So, here’s to a future even more impressive than our past.
  • Cheers! Here’s to the next 35 years. Though we all sincerely hope that, for most people, poverty will be a thing of the past, long before then.