Enhancing SME and Co-Operative Business
Using ICT
by:
SAIFUL HIDAYAT
AVP IT Service Strategy
IT & Supply Directorate
PT. Telekomunikasi Indonesia, Tbk
saifulh@telkom.co.id
Games Education G E M A
Music Animation 2008

Content
Games Education G E M A
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Futurization
The Upcoming Era of Conceptual Age
(creators & empathizers)
(knowledge workers)
(factory workers)
! \"
(farmers)
Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005
“The Next decade will be the Value Era- the refining & institutionalizing of
the concept of value. Value isn’t just money. Its intellectual capital, ideas, innovation”.
Games Education G E M A Gordon Petrash, PWC- Intellectual Asset Management Practice
Music Animation 2008

The Six Aptitudes for Conceptual Age
Not Just… But Also…
Function DESIGN
Argument STORY
Focus SYMPHONY
Logic EMPATHY
Seriousness PLAY
Accummulation MEANING
Games Education G E M A
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Valuetainment Towards Conceptual Age
•Meaning Spiritual
•High touch, empathy based
•Symphony
•Technology Leverage
•Design Conceptual •Networking
•Uniqueness Age •Sharing culture
•Play & Story
Creative Knowledge
based based
Games Education G E M A
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Participatory Network: 2.0 Era
Games Education G E M A
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Long Tail Economy: Towards Broadband Era
Here, one broadcast TV station or
viewers
one major web site can reach millions of viewers
VS
Here, a thousand web sites can
each reach a thousand viewers
Broadcast Era Broadband Era
Bringing one show to millions people Bringing a million show to one person each
broadcast narrowcast ultra narrowcast
sources
The era of unlimited choices where Pareto Principles no longer applies
Games Education G E M A
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The Maxim of Long Tail Economy
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Digital Era needs DIGITAL Culture
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Content
/, ,
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Creative Industry Potential
Knowledge- ! \"#
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Skilled
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Labor ! \"#
Intensive
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Creative Industry
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Creative Industries Sub-sectors
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Creative industry challenges
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Digital is the Way Out
• Wikipedia
• iPod Podcasting
• mobile phone
• ebook reader
• Social Network
• facebook
• Innocentive
• Google
• Blog
• RSS
Games Education G E M A
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Content
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!
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Enterprise
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%
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ICT Benefit : Knowledge Source
Games Education G E M A
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ICT Benefit : Knowledge Source
Looking for any information
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ICT Benefit : Collaboration
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ICT Benefit : Business Applications
Pembayaran BERHASIL
dr HP no 081333333333
ke merchant 1234567/
Danie Collection
Rp75,500.00 pada
12-05-05 11:43:20
no tran 575974
•e-Tax
•e-Payment
•e-Commerce
•e-Government
•e-Health
•e-Learning
Games Education G E M A
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ICT Benefit : Global Market Place
Indonesian Market Place For “Ukm” and “Koperasi” Products… ?
Games Education G E M A
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Internet Shop
Ten tips to make your Website a success
1. Map out a plan of your website and shop.
2. Decide how you want your shop to look. Make sure the text
color and the color of the background work together
3. Different computers support different text styles. only use
Arial, Verdana or Times New Roman.
4. On the first page of your Web site. Make sure you mention
who you are and what you' about..
re
5. Your home page will have links to the different departments
inside your shop, make people can find their way around.
6. Make sure you include all your contact details, even a direct
e-mail link from your Web site to you.
7. Make sure your Web site is not overloaded with images and
visual tricks
8. Make sure pictures only have a small file size in kilobytes
9. Make sure your website looks good at any Internet Browser,
at least in Internet Explorer and Mozzila Firefox.
10. Make sure your Web site is designed to look good in
different resolutions
Games Education G E M A Source : http://indonesia.smetoolkit.org
http://indonesia.smetoolkit.org
Music Animation 2008

“Search” as Salesman
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Indonesian Internet Penetration still low (8,9%) and rank 14th on the
Internet Users
But Internet Broadband Penetration Still very Low (0,3%) ….
8.9% 0.3%
0.34
Games Education G E M A
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Broadband is a major Driver of the Economy
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TELKOM Strategic Plan For ICT Development Until 2010
• Deploy ADSL 2.000.000 ssl
Access • Deploy Wimax 1.100.000 ssl
• Deploy Metro Services.
• Hotspot Services (1.200
spots)
• Fibre to The Zone (all HRBs
dan “special cluster”
Content Entity/ Community
• Penyediaan Content/Infrastructure • Komunitas Pendidikan:
Management System - IG2S.
• Penyediaan Infrastructure e-Payment, - SmartCampus.
Micropayment, dan e-security. - KSI (Komunitas Sekolah
• Infostructure : e-Gov, e-edukasi, e- Indonesia).
bisnis. • Komunitas SMEs dan Koperasi
• Penyediaan Community based • Government
application : B2B, B2C. • Gamers/Animation Community
• Pengembangan BB Content & IPTV • “Lifestyle” based Community
• Set-up Collocation dan Data Centre.
• Penyediaan Storage (almost Free).
Games Education G E M A
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Infrastruktur Akses ICT Indonesia dan Market Share TELKOM
(Posisi : Desember 2007)
% '
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(% #% (% #
8,7 M
8,7 M 11 M
11 M 93.2 M
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$ & '% )
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TELKOM 99% TELKOM 59% Telkomsel 51% Internet Kiosk 43% TELKOM 67,9%
Indosat 27% Campuses 3% Wireless BB
BBT <1% Indosat 5%
Schools 1% Others
Bakrie 36% Excel 17%
Offices 41%
Others 5% Households 12%
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Sumber : Telkom, Depkominfo,Bisnis Indonesia
Games Education G E M A
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For Increasing Usage of Broadband Internet :
TELKOM Decreasing Speedy Tariff
Tariff Broadband Speedy - Unlimited Tariff Broadband Speedy - Limited
Juta Rp./MB
5.0 750
3.8 3.8 600
4.0 600
3.0 450 400 400
2.0 2.0 300
2.0 300
1.0 150
- 2008 2008
0
04
Jun ' Des '
05 06
Mar ' Nov '
06 Apr '
07 Jun '
04 Des '
05 Mar '
06 Nov '
06 Apr '
07
“Speed up to 1 Mbs”
Tariff (Juta) Introducing “time based tariff” and “speedy prepaid”
#$ -./ 0 # ! 1 #
2 # 3 4 5
&
www.telkomspeddy.com
Games Education G E M A
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Content
Games Education G E M A
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Integrated initiatives of Telkom Group to enable
and encourage healthy creative content industries
and communities in Indonesia
Indigo (Indonesian Digital Community)
Encourage “Valuetainment Creativity”
Games Education G E M A
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Indigo Values
New paradigm, more than distribution
Unleash hidden, overlooked and
untouched potential
Provide effective and efficient new
industry model
Leverage digital technology to enrich
and embrace long-tail market
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Indigo Case: Music Industry
Reshaped
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Indigo Case: Digital Consumnity
Facilitating consumer
community
Increase participation,
loyalty, advocacy
Colaboration and co-
creation of new products
and services
Online and offline
activities merge
Games Education G E M A
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Indigo Case: Telkom Membangun Indonesia
Cerdas
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Indigo Case: Kampung Digital
Sumatera Digital Island
Empowering rural areas
with Internet and digital
technologies
Addressing key persons
within the communities
Open up creativity,
sharing culture, and
business opportunities
www.kampungdigital.com
Games Education G E M A
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Kampung Digital : Terang Bulan
Games Education G E M A Source : www.kampungdigital.com
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Product of Kampung Digital
Collaboration & sharing culture
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Indigo Business Models
PROMOTION
EDUCATION
DISTRIBUTION PRODUCTION
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Indigo Education
seminar industri kreatif edukasi Internet & aplikasinya
kompetisi cipta karya musik game competition
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Indigo Productions
TV Program
Music Productions Mengupas industri
kreatif digital:
ringtone musik, games,
ring back tone animasi, mobile
video download content, e-book, dll
full track song
back ground music
“Telkom membangun Indonesia Cerdas”
Co-branding Programs White Labelling
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Indigo Distribution
Portals
Mobile Access
SMS
Ring Back Tone
WAP Portal
UMB
STK/UTK
Java Menu
Indigo Centers TV Channels
Broadband access
Entertainment
Goods store
Info center
Games Education G E M A
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Indigo Promotion
Mobile Advertising Traditional Media
SMS blast Print ads
Mobile banner Radio clips
Sponsored wallpaper TVC
Jingle RBT Billboard
Free video clips Flyers, Posters
Internet Advertising Live event
Banner Live music concert
Pop-up window Exhibition
E-Newsletter Pasar musik
Mail trailer Gathering
Ads words
Games Education G E M A
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TheDigital Content & Applications
Infrastructure
Digital Content & Applications
Game Education Music Animation Schools Govt SMEs
Digital Payment
Digital Payment
Digital Asset Management
directory
copyright Digital Asset media
Management portal
protection services server
Broadband & Broadcast
Broadband & Broadcast
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Summary
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Games Education G E M A
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Curriculum Vitae
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Games Education G E M A
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