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Creativity, Innovation and Entrepreneurship in the 2.0 Era

                             By :

                           ...
Who am I ?
                         )
                $            !    %& !    '(%


                #

                 ...
We Are Now On Conceptual Age

ATG (affluence,
technology,
                                                                ...
The Six Aptitudes for Conceptual Age

  Not Just…                  But Also…

Function                  DESIGN
Argument   ...
Gerd Leonhard Media Futurist




  Creativity
       is the
Currency of the Future
Broadband is a major Driver of the Economy




Source: Gerd Leonhard, (www.mediafuturist.com) Open is King
Indonesia Internet Users : # 5 in Asia




Source : internetworldstats.com




                                           ...
A New Game for Everyone




Source: Gerd Leonhard, (www.mediafuturist.com) Open is King
Who are our Users ?



    Will Grow




• Freedom
• Customize
• Scrutinizers
• Integrity and Openness
• Entertainment and...
Welcome to Me-Era
                 New Cultural Practices


  What                          Where
                 When   ...
A New Definition of Content:
           Content must now be defined much broader




            A lot of Content Producer...
Content Based VAS : Think this
                                        From technology                           To consum...
Content Implementation Principles and Ecosystem

1
                                                    1        Free/
    ...
A Web Native (Content 2.0) Business Model
               Based on providing Access first – and then sell a Copy
Content 2....
• Mobile Apps
 (remixing music, Social Network, MMPOG, etc)
• Ad Network
• Apartment/home locator
  (mashup maps and class...
Indigo Business Models:
     To Nurture Digital Broadband Content




16
Indigo : Content Incubation
Indigo : Indie “Speedytrek (beta)” Band
When The winds of change are blowing,
  some people are building shelters,
   and others are building windmills
Russian

                                                                                                 Spanish
        ...
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Saiful Hidayat On Mobile Monday, Surfing In Digital Broadband Phenomenon, Creativity,Innovation And Enterpreneurship In The 2.0 Era

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This my sharring on Mobile Monday Event in Indonesia, February 23rd 2009

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Transcript of "Saiful Hidayat On Mobile Monday, Surfing In Digital Broadband Phenomenon, Creativity,Innovation And Enterpreneurship In The 2.0 Era"

  1. 1. Creativity, Innovation and Entrepreneurship in the 2.0 Era By : Saiful Hidayat AVP IT Service Strategy IT & Supply Directorate PT. Telekomunikasi Indonesia Mobile Monday Jakarta , February 23rd 2009
  2. 2. Who am I ? ) $ ! %& ! '(% # !quot; : 5 33 quot;quot;quot;3 5 3 %- (%-8(--- 9! * + ,-%%( . quot;/ 0 12 3& 44# , 5 ! /, -%%6 -%%(/ 7+ , -%%8 -%%6/ 9 5 ''-
  3. 3. We Are Now On Conceptual Age ATG (affluence, technology, CONCEPTUAL AGE globalization) (creators & empathizers) INFORMATION AGE (knowledge workers) INDUSTRIAL AGE (factory workers) AGRICULTURE AGE (farmers) 19th century 20th century 21st century 18th century Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005
  4. 4. The Six Aptitudes for Conceptual Age Not Just… But Also… Function DESIGN Argument STORY Focus SYMPHONY Logic EMPATHY Seriousness PLAY Accummulation MEANING
  5. 5. Gerd Leonhard Media Futurist Creativity is the Currency of the Future
  6. 6. Broadband is a major Driver of the Economy Source: Gerd Leonhard, (www.mediafuturist.com) Open is King
  7. 7. Indonesia Internet Users : # 5 in Asia Source : internetworldstats.com 10.5% 1150%
  8. 8. A New Game for Everyone Source: Gerd Leonhard, (www.mediafuturist.com) Open is King
  9. 9. Who are our Users ? Will Grow • Freedom • Customize • Scrutinizers • Integrity and Openness • Entertainment and play • Collaboration and Relationship • Speed • Innovator
  10. 10. Welcome to Me-Era New Cultural Practices What Where When How They Want They Want It They Want It They Want It Flexible Broad Choice On Demand Everywhere No Platform, Available Personalized “Follow Me” Access or Bundle Always Restrictions Simple
  11. 11. A New Definition of Content: Content must now be defined much broader A lot of Content Producers will expand into becoming Context Providers, Curators, Aggregators, Packagers… Source :
  12. 12. Content Based VAS : Think this From technology To consumer need based contents based contents SMS LBS IVR MMS Communication Information P2A A2P M-TV M-Ads Entertainment Participation … Productivity Saving #! $quot; !quot; Comparison to Usage Motivation Service Attributes Usage Experience Alternatives Personality, Easy to subscribe, Very easy, just None and transparent Fun while waiting catchy send an SMS In pricing Source: Frost & Sullivan adaptation
  13. 13. Content Implementation Principles and Ecosystem 1 1 Free/ Getting Attention Exposure Feels Like Free/ Bundled 2 Discovery of Discovery 2 service/product/contents Subscribed/ via Flat-Rate 3 Community Community Building 3 4 Premium and Up-Sells Revenue Generating Revenue Adopted from : www.mediafuturist.com
  14. 14. A Web Native (Content 2.0) Business Model Based on providing Access first – and then sell a Copy Content 2.0 Based on Usage Rights, not (just) Copyright Content 2.0 Bundled in other services, but basic access “feels like free” Conetent 2.0 Based on dozen of revenue streams (Up selling, premium), not solely “selling copies“ Content 2.0 Powered partly by Advertising 2.0 Content 2.0 Driven by Fully legalized Content 2.0 Driven by Syndication (i.e the users marketing what they like) Content 2.0 Multi-platform access but mostly mobile Content 2.0 Open and transparent business practice Content 2.0 Give user control and freedom Content 2.0 Adopted from : Wikinomics & www.mediafuturist.com
  15. 15. • Mobile Apps (remixing music, Social Network, MMPOG, etc) • Ad Network • Apartment/home locator (mashup maps and classified ads) • Auction Site • Auto Advice • Banner Ad Designer • Community Manager/consulting • Beauty Product Consulting • Virtual Make Over • Blog Software/Blog Directory • Business Opportunity Center • Business Plan Writing Service/consulting • Community Event Web Site • Coupon site • Restaurant and Dining Guide • Music Center • Web Radio • Online Coach and Private Teacher • etc
  16. 16. Indigo Business Models: To Nurture Digital Broadband Content 16
  17. 17. Indigo : Content Incubation
  18. 18. Indigo : Indie “Speedytrek (beta)” Band
  19. 19. When The winds of change are blowing, some people are building shelters, and others are building windmills
  20. 20. Russian Spanish Japanese Terima Kasih Brazilian Portuguese Thank You Danke Merci Italian French German Arabic English Thai Traditional Chinese
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