IT and Education Based for
Economic Creativity Development
PRESENTED BY :
CSR Telkom-Republika, Bagimu Guru Kupersembahkan,
Purwokerto, 18-02-09

Outline
!

Industry Going Through Significant
Transformation
2.
1.
Explosion
Digitalization
of
of
Broadband
Practically
Everything
3. Things Are Getting Smarter…A
Lot Smarter…Really, Really Fast

Peran Teknologi Informasi :
Transformasi Kapabilitas
(unleash, democratize, empower)
Flexibility
Speed
Adaptibility of Change
Real-time process
Freedom:
Knowledge Cost Efficiency
Sharing Media Transaction, Energy, &
Time, Place, Operational
Form
Creativity Coverage
Open Collaboration Borderless
on new ideas

Teknologi-Teknologi Pemicu Era Digital
Multimedia
- smarter, faster, cheaper Komponen
microelectronic
- more integration electronic & light
optoelectronic
- integration and interaction
hardware
- will speak, read, & see like human
software
transmission - super-highway
Teknologi
Informasi & komunikasi
radio - wireless proliferates
video & broadcast - becoming interactive
switching - on-demand bandwidth
networking - intelligent, and adaptive Sistem

Trend Prosesor
Moore’s Law:
Setiap 18 bulan, kompleksitas
meningkat dua (2) kali
www.pctechguide.com/ 02procs.htm

Teknologi Komponen
Access Control:
Terminal (CPE):
Mass Storage Development:
\" #$ %
Aplikasi Photonic:
\" $ % $

Komunikasi
Wired, always on
\" & $ &
Fixed wired vs wireless
\" & $$
' & & %
& %
\" & ( *%
)
+, - % ! !. 01 2 3
%) ! / 1% 4
+ 5 3 &

Indonesia Internet Users : # 5
in Asia
Source : internetworldstats.com
10.5% 1150%

EU: Broadband is a major Driver
of the Economy

Visi Komunikasi Wireless
(Nirkabel) Broadband
Home
WiMAX
WiFi
3G/2.5G
Office, Hotel, Airport, Campus, Cafe
On the Go
WiFi
WiMAX + WiFi +
3G/2.5G+4G/LTE
devices enable a powerful
communication service platform
Destination

Konvergensi Layanan
s
me nt
ae
o G inm lec Ind PC
de a E
Vi tert er us
En nsum try
Co
Multimedia
Industry
Bro
adc
Med ast
ing
ank nt Con ia
B
me
Pay hants tent
c
Mer
Telco/
Cellular
Industry

Evolution of Communication and Devices
Multimedia Communication
Single Mode Communication
Before to Today Today to Tomorrow
softphone
TELEPHONY INTERNET
iPhone
MULTIPLAY

Seamless Mobility -
Location, Time and Device Agnostic
Find Child’s GPS
Location on TV
Watch Shows
Download the
on Demand,
Latest Tunes
Answer Video
Call on TV
Work Watch TV on
from Home Train, Program
DVR for Tonight
Make
Wait Time Schedule a Meeting
Productive
Conduct Telepresence
Conference
Meeting
Face-to-Face
Keep YOU Informed, Connected, Entertained and Secure as You Move
Through Life - at Home, at Work, and on the Go

Impact of Digital Technology
3
$
8
9 6 6 6
$ 3
$ & $ '$
7
1. 10
61-$ 6-$ '' ' ' (4
$
:%+ )

Outline
!

It’s a New Age…..
The Upcoming Era of Conceptual Age
(creators & empathizers)
(knowledge workers)
(factory workers)
!\"
(farmers)
Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005
“The Next decade will be the Value Era- the refining & institutionalizing of
the concept of value. Value isn’t just money.
Its intellectual capital, ideas, innovation”.
Gordon Petrash, PWC- Intellectual Asset Management Practice

The Six Aptitudes for Conceptual Age
Not Just… But Also…
Function DESIGN
Argument STORY
Focus SYMPHONY
Logic EMPATHY
Seriousness PLAY
Accummulation MEANING

Product with Six aptitudes
DESIGN
STORY
SYMPHONY
EMPATHY
PLAY
MEANING
$$

We need to be teaching how to
think with the WHOLE MIND!

Mastering the skill of conceptual-
age worker
&
: 9
;
, & $

Design Sense
Assess not just Content, but also appearance
Joint art programs
Become visual
literate
http://pmr.uoregon.edu/current-uo-news/archive/2008/march/current-uo-
Try to use image to solve
news/archive/2008/march/march-images/ford.jsma.07.jpg
http://qfichennai.files.wordpress.com/2008/06/16-c.jpg
problems and communicate
http://www.liquidleadart.com/images/classes1-LG.jpg
http://www.rttg.org/b2b/pics/Crystal_Plane_Craft.jpg

Story telling abilities
When writing, try to use narrative voice
“the persona telling the story”
Learn storyboarding
as a skill
Learning speaking skill along
with multimedia presentation creation
Werner Vogels, Amazon.Com CTO
http://madinkbeard.com/blog/wp-content/images/yukiko1.jpg
http://velveteenrabbi.blogs.com/blog/files/cat-dog.jpg
http://thebackquarteracre.blogspot.com/2008_06_01_archive.html
http://best.me.berkeley.edu/~lora/images/process_photos/ses_storyboard.jp
http://www.nationmaster.com/encyclopedia/Design-comics

Symphony : Synthesis Abilities
Joint Cross Discipline Projects
Applied your skills and concepts
To the real problems
http://www.manatee.k12.fl.us/sites/elementary/ballard/Art%20Museum/Europe/Rennaisance/daVinci-%20machine.jpg
http://farm4.static.flickr.com/3171/2290679982_1eaafcaf2b.jpg?v=0

Empathy : Feeling for others
Use web to find literature about
people from other cultures and
socio-economics groups
Grab service learning and
volunteer opportunities
Join collaborative
group projects
http://www.jheat.terengganu.gov.my/galeri/jheat%20gotong%20royong%202.jpg
http://www.cvms.org/uploads/images/elem%2010-16-06%20059.jpg

Play : Sense of Humor
Play game, such as simulations
And Multi Players Games
Joint varieties of sports, athletics, and
other psychical activities , Not Just
Computers!
Joint participatory music
classes that include
music composition
Access humor site
on the web
http://www.stocksy.co.uk/images/475/Sim-City-2000.png
http://secondlife.com
http://www.travellersworldwide.com/Images2000/photos-australia/sports/athletics/aus-athletics-1.jpg
http://rillusion.wordpress.com/2008/02/12/

Meaning
Use the web to find information on
comparative religion, myth, legend
Learn ethical behaviors as part of
every projects
Read this book and
other books with the
same subject

The Four Generations in 100 years
From “close” to “open” environment:
• Society
• Communication
• Market
• Mind
• Behavior
• Value >1980
1964-1980
1946-1964
<1946

Generation Characteristics
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7 4 76 6 84 54
5
/ 1 8 67 4
5 6 84 4
7 97 4
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4 4 6 47 5 5 :4 6
4 4
4 4 5 7
54 4 5 7
5 2 / 44

Worlds and Environment of the Generation
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Xers Generation ’65 – ’80 : Relationship with information
$<
< < < &$
< 5
$

Millennial : Relationship With Information
Challenge : How to Filter Information - Usator
Source: Thoughts on Digital Media, Slideshare.net

Millennial =New Digital Native
Will Grow
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6
\" 8 1 44 4 57
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From some one Blog
(Teacher Voice)
hfsconversations.blogspot.com

Change !

Scholl 2.0
= 7:
/4 5 54 4 6 4 57
54
8 1 24 4
67 4 1
: 4 4 44 >4 54 5
; 54 24 5 4
/ 4 4 7 6 4 5 5
46
4 4' 5>7 >

Era Digital perlu Budaya DIGITAL
/ = $ =
$ 5 & 5 &&
% $ % %>
$ & =
$$ $%
$ %& ?
?

learn
with technology
the way students
live
with technology

the technology toolbox

the technology toolbox: blogs
personal
reflection
seeking
feedback

the technology toolbox: wikis
collaborative
knowledge building

Gudang Ilmu : Wikipedia
$
$
$&
&
;
$
&
$
%&
& $
$
$
$
!

the technology toolbox: social networking
making connections

the technology toolbox: multimedia
expressing
creativity

Mau Cari Informasi Apa Aja : Google

Bisnis : Google

Games as Learning Tools : Benefit
@ $
$?
9 $ ( 4
&
, , < 5 3 A
*
) $
%A )& ,
(
+ 4
Adapted from : Vicki Davis, Winner – 2006 International Edublog Award for Best Wiki
www.secondlife.com

ATHG Internet
IPOL
•Penyebaran Ideologi
•Infiltrasi Opini Desktruktif
SOSBUD
EKONOMI
•Pembajakan terhadap HAKI
•Infiltrasi Budaya Bebas
•Penguasaan Informasi Bisnis
INTERNET •Informasi yang tdk
oleh Pihak Asing
Bertanggung Jawab
•Penguasaan Pasar Lokal oleh
•Penyerangan Privacy
Pihak Asing
•US Centric Network
HANKAM
•Serangan/Perusakan terhadap
Aset dan Informasi Strategis
•Penyebaran SARA
•Computer Crime

Sisi Gelap TI
3G :
Girls
• 3G Gaming marketplace
Games
by 2006: $16 Billion
Source: 3G.co.uk, Feb. 2003
Gambling

Antisipasi ATHG Internet : Online Safety Guide
+ 5 > <
$ 5
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5 & $
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Antisipasi ATHG Internet : Online Safety Tips
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Personal Info Safety Tips
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Outline
!

The 21st Century Student
,
New communities New Content
New connection
+&
+
&

Millennial wants to learn…
9
$
, :D

Learning With Fun…example

Creative Industry Potential
Knowledge- 1 People for 1/more Industry
Creative
Skilled
10,000 People for 100 Industries
Worker
Labor
1,000,000 People for 100 Industries
Intensive
http://mrsedenk.files.wordpress.com/2008/04/kickandy1.jpg

In Search of Creative Enterpreneur…
$
,
%
E&
$ F
&

They’re creative because they’re different, not that
they’re different because they’re creative…
B $
$ &
&
$ $$
$%
CF
!
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The ICT Based Creative Industry in Indonesia
Interactive Games News Portals
• Indonesia local game
production
• Winner of Asia-Pacific ICT
Award
Interactive Advertising
Business Software
Leo Dance – Leo Snack (Garuda Food)
• All games developed by A-Box
Activities Games, Jakarta
• Founded in Jakarta, 2007, focused on
developing Advergame
…………..and many more
TNT Drive Game – TNT Logistics
Source: Andi S.Boediman,”Creative Industry Trend 2009” 2009, Bullit Sesariza 2009

Outline
!

Indigo Initiatives
Inisiatif terpadu Telkom Group untuk mendukung
industri & komunitas kreatif yang sehat di Indonesia
Indigo (Indonesia Digital Community)
Mendorong “Valuetainment Creativity”

Indigo Purposes
Giving People The Freedom
to Communicate and Share
to Learn and Grow
to Create and Innovate
to Work Hard and Fun
Pleasant Environment

Indigo Activity
PROMOTION
EDUCATION
PRODUCTION
DISTRIBUTION

Indigo Implementation
Giving People Freedom to…….
!
\" #$ % &'( )
*
\"
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3 +
Indigo Education
seminar industri kreatif edukasi Internet & aplikasinya
kompetisi cipta karya musik game competition

The Infrastructure
Digital Content & Applications
Digital Content & Applications
Game Education Music Animation Schools Govt SMEs
Digital Payment
Digital Payment
Digital Asset Management
copyright Digital Asset
directory media
Management portal
protection services server
Broadband & Broadcast
Broadband & Broadcast

Russian
Spanish
Japanese
Terima Kasih
Brazilian Portuguese
Thank You
Danke
Merci
<
Italian French German
Arabic
English
Thai
Traditional Chinese

HP With Camera

Internet Sehat