Saiful Hidayat Best Practise Pemanfaatan ICT Untuk Personal Branding

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Saiful Hidayat Best Practise Pemanfaatan ICT Untuk Personal Branding

  1. 1. Best Pratice Pemanfaatan ICT untuk Personal Branding Oleh : Saiful Hidayat Namakuiful.com
  2. 2. Disclaimer !# quot;$ % & ) * + # ! !' & ( , , - , #!! & & & - & . -& . &
  3. 3. Daftar Isi $ / 0 #
  4. 4. IT Role : Capability Transformation (unleash, democratize, empower) Speed Flexibility Real-time process Adaptibility of Change Freedom: Knowledge Cost Efficiency Sharing Media Transaction, Energy, & Time, Place, Operational Form Coverage Creativity Borderless Open Collaboration on new ideas
  5. 5. Prasyarat ICT Infrastructure • National Coverage, Reliability, Manageability, Scalable • Auditable • Disaster Management: (DRC, DRP, BCP) Security Business/ • CIA (Confidentiality, Operation Integrity, Availability) ICT • Convenience • Audited by certified • Shared services security auditor •Outsourcing • Comply to international Best Practices Application Devices •Flexibility • Smart •Modularity • Integrated •Multiplatform •Mobility
  6. 6. Profile ICT di Indonesia
  7. 7. Indonesia Cellular Users : # 6 in the World Pelanggan Seluler Dunia Pakistan Italia Jerman Jepang Indonesia Brasil Rusia USA India China 0 100 200 300 400 500 600 700 Source : Wireless Intelligent Q2 2008
  8. 8. Indonesia Internet Users : # 5 in Asia Source : internetworldstats.com 10.5% 1150%
  9. 9. Multiple Places access
  10. 10. Intense Usage Among User
  11. 11. Millennial =New Digital Native Will Grow
  12. 12. Daftar Isi $ / 0 #
  13. 13. It’s a New Age….. The Upcoming Era of Conceptual Age (creators & empathizers) (knowledge workers) (factory workers) !quot; (farmers) Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005 “The Next decade will be the Value Era- the refining & institutionalizing of the concept of value. Value isn’t just money. Its intellectual capital, ideas, innovation”. Gordon Petrash, PWC- Intellectual Asset Management Practice
  14. 14. Impact of Digital Technology ! quot; & !quot; # !quot; $ % !quot; !quot; & $ # ' quot; % $ # %% % % '( ) * +quot;- quot; , .
  15. 15. A New Game for Everyone Source: Gerd Leonhard, (www.mediafuturist.com) Open is King
  16. 16. “In the Conceptual Age, we will need to complement our L-Directed reasoning by mastering six essential R-Directed aptitudes.” 6HTXHQWLDO 6LP XOWDQHR XV & R QWH[ W 7 H[ W ' HWDLOV % LJ S LF WXU H
  17. 17. The Six Aptitudes for Conceptual Age … /) 1% %# % #2 quot; !) & % quot; 1 2 3% & #2 # $) # 1 !3 & 2 1 #% quot; 1 $2 ! ! & $! # $ % &! % 1% )
  18. 18. Function to Design $ / % (! * ) #
  19. 19. Argument to Story # % . 4 .%
  20. 20. Life is Like a Music : Symphony
  21. 21. Logic to Empathy 5 4 , 6 5 4
  22. 22. Play ) , #0 0# , 11 2 # # # $ + , quot; quot; $ * +
  23. 23. Meaning ) # # 3 4 5 )# & , , ) +#
  24. 24. & Valuetainment Towards Conceptual Age •Meaning •High touch, empathy Spiritual •Symphony based 7 •Technology Leverage Conceptual •Networking •Design •Sharing culture •Uniqueness Age •Play & Story Creative Knowledge based based
  25. 25. Daftar Isi $ / 0 #
  26. 26. CHANGE : Sebagai Goal
  27. 27. Obama ada dimana-mana
  28. 28. 3 Strategi Obama
  29. 29. 11 Taktik Obama 1. Sentralisasi Database setiap pemilih/participants 2. Menggunakan Social Network untuk berkomunikasi dan berdiskusi secara langsung dengan Participant 3. Menggunakan You Tube sebagai alat untuk menyebarkan pesan kampanye 4. Tidak membedakan besarnya sumbangan dalam memperlakukan para participant-nya 5. Menggunakan promosi Via Targeted e-mail dan dengan pesan yang tepat per Target 6. Sebagai Fasilitator dan memberikan kebebasan dan kepercayaan kepada para Community Manager di setiap Social Networks termasuk Blog 7. Mengembangkan Aplikasi Mobile, sehingga dapat selalu terhubung dengan Participant kapanpun, dimanapun 8. Menggunakan teknik Search Engine Management (SEM), untuk meningkatkan hasil pencarian melalui Mesin Pencari (Search engine) 9. Menfasilitasi tumbuhnya perbicangan pada berbagai topik kampanye di setiap Microsite, sehingga mengetahui setiap Isu yang berkembang 10. Menggunakan Twitter untuk memberikan notifikasi secara cepat kepada para participant-nya 11. Menggunakan Blog yang dijalankan dengan “benar” untuk menumbuhkan image kepakaran
  30. 30. Hasilnya

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