Mastering six aptitudes for
Conceptual Era
By :
Saiful Hidayat
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Acknowledgement
This presentation was inspired by two Daniel H Pink Book (the whole
new mind and Jhonny Bunko) and the materials on this presentation
were Taken and Mashup from the internet and from wonderful
presentations such as :
• Visual and Creative Thinking by Kelsey Ruger
• Career Advice’ 08 by Garr Reynolds
• The Conceptual Age, are we there yet by
viveksonkhia@hotmail.com
• Teaching and Learning in the Conceptual Age by the Burke County
Public Schools Elementary Instructional Technology Specialists
This work is licensed under a Creative Commons
Attribution-Noncommercial-Share Alike 3.0 License.
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Creativity
Creativity:\\cre-a-tiv-ity\\n. the ability to use
imagination to transcend traditional ideas, rules,
patterns, relationships, or the like, and to create
meaningful http://NamakuIful.com
new ideas, forms, methods
Http://NamakuIful.com
Http://NamakuIful.com

To be imaginative
Wake your Up latent childhood
abilities
As children our world is
dominated by stories, pictures
and imagination
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Nurturing creative and visual thinking
1. Learning and removing the Myths that prevent creativity
2. Start using visual and creative thinking
http://NamakuIful.com
http://nurturingfaith.files.wordpress.com/2007/10/plant-nurtured-by-hands.jpg
Http://NamakuIful.com
Http://NamakuIful.com

http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Creativity always comes from an epiphany
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

There is always a clear path to creativity
http://davidvmoore.com/?p=15
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Visual and Creative Thinking by Kelsey Ruger
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Creativity always result in greatness
http://NamakuIful.com
http://www.geckoandfly.com/tag/superman/
Http://NamakuIful.com
Http://NamakuIful.com

I can’t I’m not creative
http://NamakuIful.com
http://viewmag.blogspot.com/2007_06_01_archive.html Http://NamakuIful.com
Http://NamakuIful.com

being creative is waste of time
http://NamakuIful.com
http://n8tip.com/wp-content/uploads/2007/11/trashtime.jpg
Http://NamakuIful.com
Http://NamakuIful.com

creative not for adults or
People with serious careers
http://NamakuIful.com
http://www.sciencecartoonsplus.com/gallery/math/math07.gif Http://NamakuIful.com
Http://NamakuIful.com

http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

First : Beliefs
From HOOK MOVIE (1991)
http://NamakuIful.com
www.impawards.com/1991/posters/hook_ver2.jpg Http://NamakuIful.com
Http://NamakuIful.com

Second : Consistence
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Third : use Visual thinking
Visual and Creative Thinking by Kelsey Ruger
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

http://NamakuIful.com
http://www.camsp.com/cornerstone/product/improve_planning_communicate.html
Http://NamakuIful.com
Http://NamakuIful.com

Be ready to Live in conceptual era …
http://NamakuIful.com
http://www.ugotrade.com/wordpress/wp-content/uploads/2007/11/ritaandtarawindmillpost.jpg
Http://NamakuIful.com
Http://NamakuIful.com

It’s a New Age…..
The Upcoming Era of Conceptual Age
(creators & empathizers)
(knowledge workers)
(factory workers)
! \"
(farmers)
Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005
“The Next decade will be the Value Era- the refining & institutionalizing of
the concept of value. Value isn’t just money.
Its intellectual capital, ideas, innovation”.
http://NamakuIful.com
Gordon Petrash, PWC- Intellectual Asset Management Practice
Http://NamakuIful.com
Http://NamakuIful.com

Automation
“Any job that depends
on routines – that can
be reduced to a set of
rules, or broken down
into a set of repeatable
steps – is at risk.”
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Abundance
“In an age of
abundance, appealing
only to rational,
logical, and functional
needs is woefully
insufficient.”
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Fast Lane
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Keeping up with the competition
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Impact of Digital Technology
! %
\"
! $
# \"
$ $ $ $ &'
http://NamakuIful.com
( ) *!, !
+ -
Http://NamakuIful.com
Http://NamakuIful.com

Creative Industry Potential
Knowledge- \" !
Creative
Skilled
!
Worker
Labor !
Intensive
http://NamakuIful.com
http://mrsedenk.files.wordpress.com/2008/04/kickandy1.jpg Http://NamakuIful.com
Http://NamakuIful.com

“In the Conceptual Age, we will need to
complement our
L-Directed reasoning by mastering
six essential R-Directed aptitudes.”
6HTXHQWLDO 6LP XOWDQHR XV
7 H[ W & R QWH[ W
' HWDLOV % LJ S LF WXU H
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

The Six Aptitudes for Conceptual Age
Not Just… But Also…
• Function • DESIGN
• Argument • STORY
• Focus • SYMPHONY
• Logic • EMPATHY
• Seriousness • PLAY
• Accummulation • MEANING
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Design
/ $ !
0 1
)
.( \"
.
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Story
Only argument Not anymore
Why ?
We were Flooded by information everyday
We Need story teller who help us make sense of it
http://storycenter.org/
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Life is Like a Music : Symphony
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Empathy
The ability to empathize and
thereby build relationships will
help drive projects and
partnerships forward takes on
equal importance as logic
People and organization with
this skill will thrive
http://NamakuIful.com
)2
2 2Http://NamakuIful.com
Http://NamakuIful.com
2 3

Play
* (
+
\"66\"
+
77 8
\"
\" \"
*
+
! !
!
#
#
$ ! !
2
)2 2 2 2
4 5
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Meaning
( \" \" 3
9 : ( \" % +
+ ( * \"
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

“The future belongs to a very
different kind of person with a
very different kind of mind –
creators and empathizers,
pattern recognizers, and
meaning makers. These
people – artists, inventors,
designers, storytellers,
caregivers, consolers, big picture
thinkers – will now reap society’s
richest rewards and share its
greatest joys.” (Pink, 2006)
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Getting ready for Conceptual Age
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Mastering the skill of conceptual-age worker
Design Sense
Storytelling abilities
Synthesis
Felling for Others
Humor
And the ability to detect the important of
information
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Design Sense
Assess not just Content, but also appearance
Joint art programs
Become visual
literate
http://pmr.uoregon.edu/current-uo-news/archive/2008/march/current-uo-
news/archive/2008/march/march-images/ford.jsma.07.jpg Try to use image to solve
http://qfichennai.files.wordpress.com/2008/06/16-c.jpg
http://www.liquidleadart.com/images/classes1-LG.jpg
http://www.rttg.org/b2b/pics/Crystal_Plane_Craft.jpg
problems and communicate
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Story telling abilities
When writing, try to use narrative voice
“the persona telling the story”
Learn storyboarding
as a skill
Learning speaking skill along
with multimedia presentation creation
Werner Vogels, Amazon.Com CTO
http://madinkbeard.com/blog/wp-content/images/yukiko1.jpg
http://velveteenrabbi.blogs.com/blog/files/cat-dog.jpg
http://thebackquarteracre.blogspot.com/2008_06_01_archive.html http://NamakuIful.com
http://best.me.berkeley.edu/~lora/images/process_photos/ses_storyboard.jp
http://www.nationmaster.com/encyclopedia/Design-comics Http://NamakuIful.com
Http://NamakuIful.com

Symphony : Synthesis Abilities
Joint Cross Discipline Projects
Applied your skills and concepts
To the real problems
http://NamakuIful.com
http://www.manatee.k12.fl.us/sites/elementary/ballard/Art%20Museum/Europe/Rennaisance/daVinci-%20machine.jpg
http://farm4.static.flickr.com/3171/2290679982_1eaafcaf2b.jpg?v=0 Http://NamakuIful.com
Http://NamakuIful.com

Empathy : Feeling for others
Use web to find literature about
people from other cultures and
socio-economics groups
Grab service learning and
volunteer opportunities
Join collaborative
group projects
http://NamakuIful.com
http://www.jheat.terengganu.gov.my/galeri/jheat%20gotong%20royong%202.jpg
http://www.cvms.org/uploads/images/elem%2010-16-06%20059.jpg Http://NamakuIful.com
Http://NamakuIful.com

Play : Sense of Humor
Play game, such as simulations
And Multi Players Games
Joint varieties of sports, athletics, and
other psychical activities , Not Just
Computers!
Joint participatory music
classes that include
music composition
Access humor site
on the web
http://www.stocksy.co.uk/images/475/Sim-City-2000.png
http://secondlife.com http://NamakuIful.com
http://www.travellersworldwide.com/Images2000/photos-australia/sports/athletics/aus-athletics-1.jpg
http://rillusion.wordpress.com/2008/02/12/ Http://NamakuIful.com
Http://NamakuIful.com

Meaning
Use the web to find information on
comparative religion, myth, legend
Learn ethical behaviors as part of
every projects
Read this book and
other books with the
same subject
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Right-brained and holistic skills will mark the difference
between success and failure in the business world today
http://NamakuIful.com
and in the foreseeable future
Http://NamakuIful.com
Http://NamakuIful.com

Lesson For Your Career
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

There is no plan
“Career plan”
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

For Your Career
You can try to do this
and this
www.presentationzen.com
http://NamakuIful.comWho said I don’t have plan ?
Http://NamakuIful.com
Http://NamakuIful.com

problem of career plan is
You can try, but it usually
doesn’t work out the way
you planned it
www.presentationzen.com
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

`
Try think of it his way …..
A plan is like a path
So, show me the path !
There is No set path
But There is a Way …..
http://NamakuIful.com
www.presentationzen.com
Http://NamakuIful.com
Http://NamakuIful.com

to the way is
Make
Smart
Choices
And don’t let stuff
Because you think (hope?) it Because you think it is
will lead to something else randomly happen inherently valuable
whether you enjoy it or not (regardless of what it may
lead to)
Most of the time successful people make Decisions for
Fundamental Reason
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Lesson learn from him…
http://NamakuIful.com
www.presentationzen.com
Http://NamakuIful.com
Http://NamakuIful.com

Think strengths not weaknesses
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

You should…..
Focus on this
Not this
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Why ….?
Because…..
This Successful peoples focus on
Google Founder
Sergey Brin
??????
ORACLE Founder
Larry Ellison They were identified what they good at
And make “that”
http://NamakuIful.com
APPLE Founder Steve Jobs
Http://NamakuIful.com
Http://NamakuIful.com

Your Insanely great
Your Strengths
Your Passion
http://NamakuIful.com
http://imagecache2.allposters.com/images/pic/APG/F102265~Passion-Baseball-Posters.jpg Http://NamakuIful.com
Http://NamakuIful.com

Fine your remarkable
and Don’t be Mediocre
Because bottom line is…
Your not “average”
http://NamakuIful.com
http://www.property-casualty.com/Obama-superman.jpg Http://NamakuIful.com
Http://NamakuIful.com

It’s not about you
but
It’s about adding value
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

What is it …?
It’s about using your strengths and talents to help others
http://NamakuIful.com
http://blogs.trb.com/features/family/parenting/blog/helping%2Bhand_0.preview-thumb.jpg Http://NamakuIful.com
Http://NamakuIful.com
www.presentationzen.com

Your Mission
Your Strengths Your Passion
What the others needs
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com
www.presentationzen.com

Presistence
Trumps Talent
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

is Important…
You must Persistence
They are many talented people who didn’t persist, who gave up
and passed by people who less talent but more grit and persistence
http://NamakuIful.com
http://www.talent-northwest.co.uk/assets/images/TALENT-NWCOLOURPOSTER-smaller.jpg
Http://NamakuIful.com
Http://NamakuIful.com

How to persistence
1 2
3
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Motivated your self
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com
www.presentationzen.com

Make Excellent
Mistake
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Remember :
No Pain – No Gain
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com
www.presentationzen.com

If you’re not prepared to
be wrong, your never
come up with anything
original
- Sir Ken Robinson
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Leave and
Imprint
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Remember this old Proverb
About ….
Tiger, Elephant and a Man when they were died
http://mormonmatters.org/wp-content/uploads/2008/02/elephant.jpg
http://www.tubecad.com/2004/Einstein.jpg http://NamakuIful.com
http://fohn.net/tiger-pictures-facts/tiger-regal.jpg
Http://NamakuIful.com
Http://NamakuIful.com

Questions when you are older
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

No matter who you are and
What your career path looks like..
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Don’t wait to make contributions
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com

Russian
Spanish
Japanese
Brazilian Portuguese
Terima Kasih
Italian
% Merci
French
Danke German
Thank You Arabic
English
Thai
Traditional Chinese
http://NamakuIful.com
Http://NamakuIful.com
Http://NamakuIful.com