Saiful Hidayat Sharring session with "Roti Fresh" Community : Narcis 2.0
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Saiful Hidayat Sharring session with "Roti Fresh" Community : Narcis 2.0

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Di penghujung tahun 2009 saya berkesempatan berbagi dengan rekan-rekan komunitas ROTI FRESH rayon YOGYAKARTA dan Semarang, tentang potensi pengembangan industri kreatif khusunya potensi......

Di penghujung tahun 2009 saya berkesempatan berbagi dengan rekan-rekan komunitas ROTI FRESH rayon YOGYAKARTA dan Semarang, tentang potensi pengembangan industri kreatif khusunya potensi pengembangan MUSIK INDIE

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  • 1. The world in your hand “Indonesian Digital Community” Creative Nation - Unleashed Saiful Hidayat Head of IT Service Strategy PT. Telekomunikasi Indonesia, Tbk. Sharing Session With ROTI FRESH COMMUNITY : NARSIS 2.0 Jogjakarta 12-12-2009 SICPCorporate Strategic Planning
  • 2. The world in your hand Digital Creative Opportunity 6.000.000 125.000.000 D’Massive RBT Transaction Mobilephone Users 6.000.000 3G Mobile Users 28% Broadband Users Growth 12.000.000 Indonesian Facebook Users 25.000.000 SICPCorporate Strategic Internet Users Planning
  • 3. The world in your hand Converged Media Delivery ! "" #$ ! "" #$ TelkomGroup SICPCorporate Strategic Planning
  • 4. The world in your hand Indigo Initiatives • Inisiatif terpadu Telkom Group untuk mendukung industri & komunitas kreatif yang sehat di Indonesia • Indigo (Indonesia Digital Community) • Mendorong “Valuetainment Creativity” SICPCorporate Strategic Planning
  • 5. The world in your hand Indigo Implementation Giving People Freedom to……. ! "# $ % & ' Pleasant Environment SICPCorporate Strategic Planning
  • 6. The world in your hand Indigo Fellowship Creative Business Ideas Seed Capital Workshop & Digital Creative Successful Coaching Playground Digitalpreneur SICP Corporate Strategic www.indigopreneur.com Planning
  • 7. The world in your hand SICPCorporate Strategic Planning
  • 8. The world in your hand Indigo : Playground http://www.pasarkreasi.com http://Speedytrek.telkomspeedy.com http://game.telkomspeedy.com http://www.fulltrek.com SICPCorporate Strategic Planning
  • 9. The world in your hand Penetrasi Industri Game SICPCorporate Strategic Planning
  • 10. The world in your hand Speedy Game SICPCorporate Strategic Planning 10
  • 11. The world in your hand Gamer Community Building Game.TelkomSpeedy.Com Creator Game Jakarta Medan Makassar JogloSemar Surabaya Bali Borneo Game Provider ONLINE Game Station COMPETITION OFFLINE FRONTIER Lokal & Nasional COMPETITION ACTIVATION & GATHERING Community COMMUNICATION Internet Social Media Game Magazine SICPCorporate Strategic Planning
  • 12. The world in your hand Traditional Artist and Fan Relation SICPCorporate Strategic Planning
  • 13. The world in your hand The Big Idea RBT’s become the “savior” of Indonesian music industry, however, we need new inovative business models, considering the big market & opportunity SK Telecom music revenue growth Tsel: Attractive 660 B growth on Flexi: online 3G Music 60 B (MOD, True tone, Music Video) ’ 09 music 220Mil RBT USD T-Group: > 62% market 2G Music (RT, Karaoke) share 87% piracy ' 05 ' 06 ' 07 ' 08 Globally, online & mobile music is keep growing (Mil. USD) driven by success of iTunes, Pandora, etc 14,000 Total 12,000 10,000 online T-Group: 62% = 8,000 music North America’s 2,883 B 6,000 Music Market Growth Offline 4,000 Online 2,000 Mobile 0 SICP ' 05 ' 06 ' 07 ' 08 ' 09(E) ' 10(E) ' 11(E) Source: Monitor Group (Palladium), Internal data, SK Telecom, others Corporate Strategic Planning
  • 14. The world in your hand SICPCorporate Strategic Planning
  • 15. The world in your hand SICPCorporate Strategic Planning
  • 16. SpeedyTrek Activities The world in your hand SICPCorporate Strategic Planning
  • 17. The world in your hand SICPCorporate Strategic Planning
  • 18. The world in your hand SICPCorporate Strategic Planning
  • 19. The world in your hand SICPCorporate Strategic Planning
  • 20. The world in your hand FullTrek.Com SICPCorporate Strategic Planning
  • 21. The world in your hand FullTrek.Com o Kanal business music dari SpeedyTrek (Indie) o Bekerjasama dengan Label (Major & Indie) dan Portal Musik Lain o Cyber Money (TCash, FlexiCash, iVas) o Bundling Layanan Telkom Group o Multi operator o Download & Play Streaming o DRM and Non-DRM SICPCorporate Strategic Planning
  • 22. The world in your hand SICPCorporate Strategic Planning