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Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital
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Saiful Hidayat Internet/IT sebagai Wahana Syiar Digital

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Sharing saya pada acara Santri INDIGO yang diselenggarakan oleh TELKOM dan REPUBLIKA

Sharing saya pada acara Santri INDIGO yang diselenggarakan oleh TELKOM dan REPUBLIKA

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  • 1. Internet/IT sebagai Wahana Syiar Digital Saiful Hidayat AVP IT Service Strategy Directorate of Information Technology PT. Telekomunikasi Indonesia Santri Indigo, TELKOM~Republika Krapyak-Yogyakarta, 28 Oktober 2009
  • 2. Outline
  • 3. Evolution of Communication and Devices Single Mode Communication Multimedia Communication Before to Today Today to Tomorrow softphone TELEPHONY KOMPUTER - INTERNET iPhone MULTIPLAY
  • 4. Digital Lifestyle & Workstyle Many Experiences from Many Screens Find Child’s GPS Location on TV Watch Shows on Demand, Download the Answer Video Latest Tunes Call on TV Work Watch TV on from Home Train, Program DVR for Tonight Make Wait Time Schedule a Meeting Productive Conference Conduct Telepresence Face-to-Face Meeting
  • 5. Futurization The Upcoming Era of Conceptual Age (creators & empathizers) (knowledge workers) (factory workers) ! " (farmers) Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005 “The Next decade will be the Value Era- the refining & institutionalizing of the concept of value. Value isn’t just money. Its intellectual capital, ideas, innovation”. Gordon Petrash, PWC- Intellectual Asset Management Practice
  • 6. The Six Aptitudes for Conceptual Age Not Just… But Also… Function DESIGN Argument STORY Focus SYMPHONY Logic EMPATHY Seriousness PLAY Accummulation MEANING
  • 7. Impact of Digital Technology "! 0* / ! " % ! ( % * % ! ! " " ," + * #$ #) %# " &' %'" , , , , - . " 1 ! 2 3
  • 8. Indonesia ICT Penetration, Internet Users and Broadband Growth #5 10.5% 1150 3.8% % Source : internetworldstats.com Source : internetworldstats.com The Asian Internet Statistics were updated for March 31, 2009. #1
  • 9. Peluang Pemanfaatan Internet IPOL • Transparansi • Demokratisasi • Debirokratisasi EKONOMI SOSBUD • Pemberdayaan UKM • Pengembangan SDM • Penciptaan Lapangan Kerja • Pembentukan Identitas & • Penciptaan Ekonomi Jaringan Karakter Bangsa • Peningkatan Produktivitas & INTERNET • Mendorong Peningkatan Efisiensi Pendidikan & Pengajaran • Peningkatan Aktivitas • Pengembangan Budaya INDAG & Investasi Nasional • Peningkatan YANMAS • Syiar Agama HANKAM • Pengendalian Sumber-Sumber Daya Nasional Strategis
  • 10. Mau Cari Informasi Apa Aja : Google
  • 11. Bisnis : Google
  • 12. Manfaat Teknologi Informasi: Aplikasi Bisnis •e-Tax •e-Payment •e-Commerce •e-Government •e-Healt •e-Learning
  • 13. ATHG Internet IPOL •Penyebaran Ideologi •Infiltrasi Opini Desktruktif EKONOMI SOSBUD •Pembajakan terhadap HAKI •Infiltrasi Budaya Bebas •Penguasaan Informasi Bisnis oleh Pihak Asing INTERNET •Informasi yang tdk Bertanggung Jawab •Penguasaan Pasar Lokal oleh •Penyerangan Privacy Pihak Asing •US Centric Network HANKAM •Serangan/Perusakan terhadap Aset dan Informasi Strategis •Penyebaran SARA •Computer Crime
  • 14. Sisi Gelap TI 3G : Girls Games • 3G Gaming marketplace by 2006: $16 Billion Source: 3G.co.uk, Feb. 2003 Gambling
  • 15. Antisipasi ATHG Internet : Security Comprehensive Multiple Layer Protection for Cyber Attack Protection Security Secu- Anti Optimal Aware- Patch Type Virus/ Risk ness rity Firewall IPS Vulnerability Management Management Management Policy Malware Knowled- Manda- Finds Access Block Identifies Fix for Identifies, ge and tory Malware Controls, Attack via vulnerable Risk & behavior Network vulnerable Rules Controls, Function for secure Block Authentication, system, O/S & Corellate, for Authorization Filt:Vuln, version & operation id, ports, applica- Prioritize Secure Contain protocols patch level service Security Risk, System & Clean protocols / traffic tions Take Action anomalies Mal- Malicious ware Hacking Code/ Hacking Objective Preven- Preven Detection & Prevention & Detection Preve- Preven- Prevention & Prevention & tion tion tion Correction tion Correction Detection People Dimension Process Tech- nology
  • 16. Antisipasi ATHG Internet : Online Safety Guide 1 4 5 6 " 4 ! 7 8 9 4 " 0 5 & ! : " " ! * " #$ % # & 5 " 4 4 4 3 &
  • 17. Antisipasi ATHG Internet : Online Safety Tips * ; <= 2 & ; 0 6 & ; 0 1! & ; ! > 6 1 * * " 6 & 5 & " * 5 1>
  • 18. " ? ! Personal Info Safety Tips 6 > ! & ? * " " " " ! & ? " ! 1 "" & * * 2 ! 3 " ! " ! " & * " " ! "
  • 19. Participatory Network: 2.0 Era # & &' % " " " ! ! * * ! ( )" * + %
  • 20. Digital Phenomenon Flat World " " " @ * A 1 !. ; " 4 " & ; 4 - . " - . 3 " 3 " 3 " 3 4 " & ;,
  • 21. Get your children to play with information and media ……… and see Innovation EXPLODE
  • 22. Long Tail Economy: Towards Broadband Era Here, one broadcast TV station or viewers one major web site can reach millions of viewers VS Here, a thousand web sites can each reach a thousand viewers Broadcast Era Broadband Era Bringing one show to millions people Bringing a million show to one person each broadcast narrowcast ultra narrowcast sources The era of unlimited choices where Pareto Principles no longer applies
  • 23. Outline
  • 24. Creative Industry Potential Knowledge- - -/ Creative Skilled -. . . !. -.. Worker Labor -! . ! . . .. . -.. Intensive http://mrsedenk.files.wordpress.com/2008/04/kickandy1.jpg
  • 25. Kebanggaan Orang Indonesia terhadap beberapa Aspek Kehidupannya Source : Litbang Kompas 15 Agu 2005 Kebudayaan 71.6 20.5 7.50.4 TNI 42.5 41.3 12.6 3.6 Pemerintah 32.9 39.8 27.3 - Keamanan 22.3 41.6 34.0 2.1 Aspek Hukum 21.0 30.8 44.3 3.9 Politik 13.5 39.2 39.8 7.5 Kesejahteraan 11.8 31.3 55.0 1.9 Ekonomi 11.6 33.7 52.6 2.1 0 10 20 30 40 50 60 70 80 90 100 (%) BANGGA BIASA TIDAK BANGGA TIDAK TAHU Source: Bisnis Indonesia 7 Mei 2008
  • 26. Cultural Content Coverage Music Character Performance Animation Broadcasting Comics Film Edutainment Game Spiritual Content
  • 27. Manufacturing vs “Cultural Content” Industries 4,500 3,901 4,000 Manufacturing Cultural Content Industry Industry 3,500 3,186 3,000 2,643 Billion USD 2,346 2,500 2,000 1,500 1,300 994 839 805 1,000 750 605 498 371 500 0 e n or g e ng y ay n ie ic g on or am in io io tin ct ov us pl hi zt ild em at Ph du as M M G is is li c im Bu bl D on M dc pp i le An Pu ip iC oa ob A Sh m e M Br om Se Source: World Market / KOCCA Case (2005) H
  • 28. Potensi Kreatif Bangsa : " : : " 3 " ! " !"
  • 29. Tantangan industri kreatif : " * " !" ? " " "
  • 30. Digital is the Way Out • Garage band • iPod Podcasting • mobile phone • ebook reader • IPTV • Google Blog • RSS
  • 31. The ICT Based Creative Industry in Indonesia Interactive Games News Portals • Indonesia local game production • Winner of Asia-Pacific ICT Award Interactive Advertising Business Software Leo Dance – Leo Snack (Garuda Food) • All games developed by A-Box Activities Games, Jakarta • Founded in Jakarta, 2007, focused on developing Advergame TNT Drive Game – TNT Logistics …………..and many more Source: Andi S.Boediman,”Creative Industry Trend 2009” 2009, Bullit Sesariza 2009
  • 32. Outline
  • 33. BERBUDI " " ; " 3: ; " : ; 3 !" ; " : )# * 7 > ; 1 * * " 4 B " !" >
  • 34. Era Digital perlu Budaya DIGITAL " 9 !" 9 ! " 4 4 3 " 3 3 5 ! # " 9 ! $" ! " ! 3 " * " 3 C C
  • 35. Syiar Islam Melalui Internet/IT the technology toolbox
  • 36. Contoh : mailling list
  • 37. Web Site " 5 3 3 " ( ( ( -(((. &1 " * ? -? " , " . 3 " ? 3 " " * " " " " 1 &( " &
  • 38. the technology toolbox: blogs personal reflection seeking feedback
  • 39. 0 " ! Blog ! " " 5 - . " &1 ! " " " 4 " & 1 &( " &
  • 40. Web Forum 1 " * " " &3
  • 41. the technology toolbox: wikis collaborative knowledge building
  • 42. Gudang Ilmu : Wikipedia ( " " " &? " " 3 " " " " @!
  • 43. the technology toolbox: social networking making connections
  • 44. Social Media
  • 45. Social Media
  • 46. the technology toolbox: multimedia expressing creativity
  • 47. the technology toolbox: Mobile
  • 48. Outline
  • 49. Indigo Initiatives Inisiatif terpadu Telkom Group untuk mendukung industri & komunitas kreatif yang sehat di Indonesia Indigo (Indonesia Digital Community) Mendorong “Valuetainment Creativity”
  • 50. Indigo Implementation Giving People Freedom to……. " # $ % & '( ) * + ! $ $ , Pleasant Environment
  • 51. Digital Creative Opportunity 6.000.000 125.000.000 D’Massive RBT Transaction Mobilephone Users 6.000.000 3G Mobile Users 28% Broadband Users Growth 7.122.540 Indonesian Facebook Users 25.000.000 Internet Users
  • 52. Indigo Fellowship www.plasaindigo.com
  • 53. Indigo Fellowship Creative Business Ideas Seed Capital Workshop & Digital Creative Successful Coaching Playground Digitalpreneur
  • 54. Indigo : Content Incubation http://www.pasarkreasi.com http://Speedytrek.telkomspeedy.com
  • 55. The Infrastructure Digital Content & Applications Digital Content & Applications Game Education Music Animation Schools Govt SMEs Digital Payment Digital Payment Digital Asset Management directory copyright Digital Asset media Management portal protection services server Broadband & Broadcast Broadband & Broadcast
  • 56. 7: " 5" " 3 3 " 3 3 3 D 4 " 3 " 3 " 3 !" " 4 &8-? 5 .
  • 57. Thai Saiful Hidayat AVP IT Service Strategy Directorate of Information Technology PT. Telekomunikasi Indonesia saifulh@telkom.co.id www.namakuIful.com

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