Indra Utoyo Building The Sustainable Ecosystem For Emerging Ict Creative Industry Chairman Of Mikti Uploaded By Saiful H Idayat

Building the Sustainable Ecosystem for Emerging ICT Creative Industry Opportunities and Challenges By : INDRA UTOYO Chairman of MIKTI Masyarakat Industry Kreatif TIK Indonesia Jakarta , March 31st 2009

Content In Search of Creativepreneurs Indonesia ICT Creative Industry at glance Opportunities and Challenges Successful Case Study MIKTI & Sustainable Ecosystem

It’s a similar world…. • “The ‘Surplus Society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices, and similar quality.” Kjell Nordstrum and Jonas Ridderstrale, ‘Funky Business’

Education for Creative Society?......... The Age of Creative Economy: Be Creative and Different…

Creative Industry Potential Knowledge- 1 People for 1/more Industry Creative Skilled 10,000 People for 100 Industries Worker Labor 1,000,000 People for 100 Industries Intensive http://mrsedenk.files.wordpress.com/2008/04/kickandy1.jpg

Community Enterprises = Market Horizontalization ….. “20 millions new employments will be created through community enterprises by 2012” Source: British Council

In Search of Creative Enterpreneur… Creative enterpreneurs like Shinta and Andi created employments and wealth for their companies. Today, they’re building community enterprises – helping other young people gain enterpreneurial skills and start their own businesses.

They’re creative because they’re different, not that they’re different because they’re creative… “These enterpreneurs are doing early market research on some of the biggest opportunities of the coming decades. In attempting to bridge the great divides between previleged populations and the poor, they address the critical challenges where other markets fail” – Elkington & Hartigan, The Power of Unreasonable People.

Creative, Knowledge, & Social Enterpreneur Design, Branding, & Innovation for national & International market Driven by Choice Commodities Trade Micro-Enterpreneurs 10% of Enterprises 6% of GDP Production for Local market Diven by Necessity 90% of Enterprises 5% of GDP

Creative Industry Landscape in Indonesia Creative Industry Classification Advertising Antiques 1 2 Video, Film Architecture & Photography 14 3 Crafts 13 Television & Radio 4 Research C Computer Service omputer S ervice Creative 12 5 & Development &S oftware Software Industry Design 6 11 Publishing & Printing Fashion 10 7 Performance Art 8 9 Music Interactive Game Source: Departemen Perdagangan RI 2008

Facts of Indonesia ICT Creative Industry Export of “layanan komputer & piranti lunak” = ?????????

The ICT Based Creative Industry in Indonesia Interactive Games News Portals • Indonesia local game production • Winner of Asia-Pacific ICT Award Interactive Advertising Business Software Leo Dance – Leo Snack (Garuda Food) • All games developed by A-Box Activities Games, Jakarta • Founded in Jakarta, 2007, focused on developing Advergame …………..and many more TNT Drive Game – TNT Logistics Source: Andi S.Boediman,”Creative Industry Trend 2009” 2009, Bullit Sesariza 2009

Music Industry : A fertile ground for the music artists to express & expose their work

Mobile & Internet Content Industry

Game Industry

The Challenges Man Machine Industri Industri ? Money Strategis OK Kreatif Method (10) (14) Market IP Government support

Singapore

Korea

Game : Business Model and Incubation Biz - Model INDONESIA Incubation - Model

Masyarakat Industri Kreatif TIK Indonesia Key Initiatives Strategic Objectives Misi Visi Mapping Potensi Ungkit Kekayaan Industri kreatif TIK Budaya sebagai key content posistioning Klasterisasi Industri Menumbuhkan Fasilitasi tumbuhnya Kreatif TIK & Du- Menjadi komunitas creativepreneur TIK kungan kebijakan penggerak creativepreneur unggul utama berbudaya tumbuhnya DIGITAL untuk Tumbuhkan Budaya Sinergi Penyediaan industri menggairahkan DIGITAL dan Platform Kolaborasi kreatif TIK industri kreatif Kesadaran HAKI & Kreasi Indonesia TIK Indonesia Bangun Ikon cluster yang sehat yang sehat, ekonomi kreatif TIK & unggul kompetitif, dan Sinergi Edukasi & unggul Indonesia mencerdaskan Community Dev Kembangkan pasar berbasis Kekuatan Sinergi Promosi & pasar domestik Endorsed by Komunikasi

Key Success in a DIGITAL Era People Paradigm toward DIGITAL Culture Dignity & Discipline : Persistence & consistent in doing work Innovative : Keep innovate Good governance : Credible processes for better performance Integral : Holistic, interdependent, sinergy, co-evolution Transparency : Open & sharing culture Appreciative : Mutual respect user-creator based on trust Legal : Compliance, be legal

House of ICT Creative Industry INDUSTRI KREATIF TIK CHANNEL CONTEXT CONTENT GAMES INTERACTIVE •MOBILE Digital Culture ANIMATION •ONLINE Digital Tourism MUSIC Digital Learning COMIC Digital Campaign MEDIA BROADCAST Business Tools Business Apps Industri Specific Industry Apps OFFLINE •CD CREATIVE INDUSTRY ENABLERS (DESIGN, PRODUCTION, DISTRIBUTION, RENDERING FARM, etc.)

Building the Ecosystem for ICT Based Creative Industry in Indonesia Example : 1. Indonesia ICT Award (INAICTA) 2. Graphic Industry Exhibition Difficult to go to Graphic Design – Market and Lack of Capacity 60 schools,12.000 students Lack of Capital Difficult to uphold Building & Information Technology and Funding – 900 schools, 200.000 the Intellectual Incubation students Property Facility

Case MIKTI Program: INAICTA PENGEMBANGAN KEPESERTAAN KOMUNITAS 1. Idea Generator & Selection INAICTA DIKLAT INDO GAME SHOW LOMBA BUBU AWARD 2. Capacity Building 3. Exposure BMP PEMASARAN 4. Production 5. Marketing & IP Exploitation

Sustainable Ecosystem

Sustainable Incubation : Example Game

Terima kasih… www.mikti.or.id www.inaicta.web.id

Indra Utoyo Building The Sustainable Ecosystem For Emerging Ict Creative Industry Chairman Of Mikti Uploaded By Saiful H Idayat

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