Building the Sustainable
Ecosystem for Emerging
ICT Creative Industry
Opportunities and Challenges


 By :
 INDRA UTOYO

 ...
Content
In Search of Creativepreneurs


        Indonesia ICT Creative Industry at glance


         Opportunities and Cha...
It’s a similar world….

• “The ‘Surplus Society’ has a surplus
  of similar companies, employing
  similar people, with si...
Education for Creative Society?.........




     The Age of Creative Economy:
      Be Creative and Different…
Creative Industry Potential

 Knowledge-                          1 People for 1/more Industry
  Creative



     Skilled
...
Community Enterprises =
     Market Horizontalization …..

       “20 millions
    new employments
      will be created
 ...
In Search of Creative Enterpreneur…
Creative enterpreneurs like
Shinta and Andi created
employments and wealth
for their c...
They’re creative because they’re different, not that
   they’re different because they’re creative…

                     ...
Creative, Knowledge, &
                      Social Enterpreneur

                      Design, Branding, &
              ...
Content
In Search of Creativepreneurs


        Indonesia ICT Creative Industry at glance


         Opportunities and Cha...
Creative Industry Landscape in Indonesia
        Creative Industry Classification
                                   Adver...
Facts of Indonesia ICT Creative Industry




  Export of “layanan komputer & piranti lunak” = ?????????
The ICT Based Creative Industry in Indonesia
Interactive Games                                                            ...
Content
In Search of Creativepreneurs


        Indonesia ICT Creative Industry at glance


         Opportunities and Cha...
Music Industry : A fertile ground for the music
   artists to express & expose their work
Mobile & Internet Content Industry
Game Industry
The Challenges

                Man

               Machine

 Industri                       Industri
                    ...
Content
In Search of Creativepreneurs


        Indonesia ICT Creative Industry at glance


         Opportunities and Cha...
Singapore
Korea
Game : Business Model and Incubation


                                    Biz - Model




   INDONESIA
Incubation - Model
Content
In Search of Creativepreneurs


        Indonesia ICT Creative Industry at glance


         Opportunities and Cha...
Masyarakat Industri Kreatif TIK Indonesia

Key Initiatives         Strategic Objectives          Misi              Visi
 M...
Key Success in a DIGITAL Era
   People Paradigm toward DIGITAL Culture

Dignity & Discipline : Persistence & consistent in...
House of ICT Creative Industry


                     INDUSTRI KREATIF TIK


                                         CHAN...
Building the Ecosystem for ICT Based
           Creative Industry in Indonesia
                                           ...
Case MIKTI Program: INAICTA


PENGEMBANGAN
                      KEPESERTAAN
  KOMUNITAS


  1. Idea Generator & Selection...
Sustainable Ecosystem
Sustainable Incubation : Example Game
Terima kasih…




 www.mikti.or.id
www.inaicta.web.id
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Indra Utoyo Building The Sustainable Ecosystem For Emerging Ict Creative Industry Chairman Of Mikti Uploaded By Saiful H Idayat

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Presented By Indra Utoyo Chariman of MIKTI (Masyarakat Industry Kreatif TIK Indonesia) ON PII (Persatuan Insinyur Indonesia) Conference : ICT for Partnership , Jakarta March 31 2009

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Indra Utoyo Building The Sustainable Ecosystem For Emerging Ict Creative Industry Chairman Of Mikti Uploaded By Saiful H Idayat

  1. 1. Building the Sustainable Ecosystem for Emerging ICT Creative Industry Opportunities and Challenges By : INDRA UTOYO Chairman of MIKTI Masyarakat Industry Kreatif TIK Indonesia Jakarta , March 31st 2009
  2. 2. Content In Search of Creativepreneurs Indonesia ICT Creative Industry at glance Opportunities and Challenges Successful Case Study MIKTI & Sustainable Ecosystem
  3. 3. It’s a similar world…. • “The ‘Surplus Society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices, and similar quality.” Kjell Nordstrum and Jonas Ridderstrale, ‘Funky Business’
  4. 4. Education for Creative Society?......... The Age of Creative Economy: Be Creative and Different…
  5. 5. Creative Industry Potential Knowledge- 1 People for 1/more Industry Creative Skilled 10,000 People for 100 Industries Worker Labor 1,000,000 People for 100 Industries Intensive http://mrsedenk.files.wordpress.com/2008/04/kickandy1.jpg
  6. 6. Community Enterprises = Market Horizontalization ….. “20 millions new employments will be created through community enterprises by 2012” Source: British Council
  7. 7. In Search of Creative Enterpreneur… Creative enterpreneurs like Shinta and Andi created employments and wealth for their companies. Today, they’re building community enterprises – helping other young people gain enterpreneurial skills and start their own businesses.
  8. 8. They’re creative because they’re different, not that they’re different because they’re creative… “These enterpreneurs are doing early market research on some of the biggest opportunities of the coming decades. In attempting to bridge the great divides between previleged populations and the poor, they address the critical challenges where other markets fail” – Elkington & Hartigan, The Power of Unreasonable People.
  9. 9. Creative, Knowledge, & Social Enterpreneur Design, Branding, & Innovation for national & International market Driven by Choice Commodities Trade Micro-Enterpreneurs 10% of Enterprises 6% of GDP Production for Local market Diven by Necessity 90% of Enterprises 5% of GDP
  10. 10. Content In Search of Creativepreneurs Indonesia ICT Creative Industry at glance Opportunities and Challenges Successful Case Study MIKTI & Sustainable Ecosystem
  11. 11. Creative Industry Landscape in Indonesia Creative Industry Classification Advertising Antiques 1 2 Video, Film Architecture & Photography 14 3 Crafts 13 Television & Radio 4 Research C Computer Service omputer S ervice Creative 12 5 & Development &S oftware Software Industry Design 6 11 Publishing & Printing Fashion 10 7 Performance Art 8 9 Music Interactive Game Source: Departemen Perdagangan RI 2008
  12. 12. Facts of Indonesia ICT Creative Industry Export of “layanan komputer & piranti lunak” = ?????????
  13. 13. The ICT Based Creative Industry in Indonesia Interactive Games News Portals • Indonesia local game production • Winner of Asia-Pacific ICT Award Interactive Advertising Business Software Leo Dance – Leo Snack (Garuda Food) • All games developed by A-Box Activities Games, Jakarta • Founded in Jakarta, 2007, focused on developing Advergame …………..and many more TNT Drive Game – TNT Logistics Source: Andi S.Boediman,”Creative Industry Trend 2009” 2009, Bullit Sesariza 2009
  14. 14. Content In Search of Creativepreneurs Indonesia ICT Creative Industry at glance Opportunities and Challenges Successful Case Study MIKTI & Sustainable Ecosystem
  15. 15. Music Industry : A fertile ground for the music artists to express & expose their work
  16. 16. Mobile & Internet Content Industry
  17. 17. Game Industry
  18. 18. The Challenges Man Machine Industri Industri ? Money Strategis OK Kreatif Method (10) (14) Market IP Government support
  19. 19. Content In Search of Creativepreneurs Indonesia ICT Creative Industry at glance Opportunities and Challenges Successful Case Study MIKTI & Sustainable Ecosystem
  20. 20. Singapore
  21. 21. Korea
  22. 22. Game : Business Model and Incubation Biz - Model INDONESIA Incubation - Model
  23. 23. Content In Search of Creativepreneurs Indonesia ICT Creative Industry at glance Opportunities and Challenges Successful Case Study MIKTI & Sustainable Ecosystem
  24. 24. Masyarakat Industri Kreatif TIK Indonesia Key Initiatives Strategic Objectives Misi Visi Mapping Potensi Ungkit Kekayaan Industri kreatif TIK Budaya sebagai key content posistioning Klasterisasi Industri Menumbuhkan Fasilitasi tumbuhnya Kreatif TIK & Du- Menjadi komunitas creativepreneur TIK kungan kebijakan penggerak creativepreneur unggul utama berbudaya tumbuhnya DIGITAL untuk Tumbuhkan Budaya Sinergi Penyediaan industri menggairahkan DIGITAL dan Platform Kolaborasi kreatif TIK industri kreatif Kesadaran HAKI & Kreasi Indonesia TIK Indonesia Bangun Ikon cluster yang sehat yang sehat, ekonomi kreatif TIK & unggul kompetitif, dan Sinergi Edukasi & unggul Indonesia mencerdaskan Community Dev Kembangkan pasar berbasis Kekuatan Sinergi Promosi & pasar domestik Endorsed by Komunikasi
  25. 25. Key Success in a DIGITAL Era People Paradigm toward DIGITAL Culture Dignity & Discipline : Persistence & consistent in doing work Innovative : Keep innovate Good governance : Credible processes for better performance Integral : Holistic, interdependent, sinergy, co-evolution Transparency : Open & sharing culture Appreciative : Mutual respect user-creator based on trust Legal : Compliance, be legal
  26. 26. House of ICT Creative Industry INDUSTRI KREATIF TIK CHANNEL CONTEXT CONTENT GAMES INTERACTIVE •MOBILE Digital Culture ANIMATION •ONLINE Digital Tourism MUSIC Digital Learning COMIC Digital Campaign MEDIA BROADCAST Business Tools Business Apps Industri Specific Industry Apps OFFLINE •CD CREATIVE INDUSTRY ENABLERS (DESIGN, PRODUCTION, DISTRIBUTION, RENDERING FARM, etc.)
  27. 27. Building the Ecosystem for ICT Based Creative Industry in Indonesia Example : 1. Indonesia ICT Award (INAICTA) 2. Graphic Industry Exhibition Difficult to go to Graphic Design – Market and Lack of Capacity 60 schools,12.000 students Lack of Capital Difficult to uphold Building & Information Technology and Funding – 900 schools, 200.000 the Intellectual Incubation students Property Facility
  28. 28. Case MIKTI Program: INAICTA PENGEMBANGAN KEPESERTAAN KOMUNITAS 1. Idea Generator & Selection INAICTA DIKLAT INDO GAME SHOW LOMBA BUBU AWARD 2. Capacity Building 3. Exposure BMP PEMASARAN 4. Production 5. Marketing & IP Exploitation
  29. 29. Sustainable Ecosystem
  30. 30. Sustainable Incubation : Example Game
  31. 31. Terima kasih… www.mikti.or.id www.inaicta.web.id

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