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Social Media Community Use
 

Social Media Community Use

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Presentation delivered to the Michigan Neighborhood Association on Friday, September 23rd, 2011. Social Media Use, Facebook, Creating a Facebook page, Community Use, Opportunities and Challenges,

Presentation delivered to the Michigan Neighborhood Association on Friday, September 23rd, 2011. Social Media Use, Facebook, Creating a Facebook page, Community Use, Opportunities and Challenges,

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    Social Media Community Use Social Media Community Use Presentation Transcript

    • The Powerful Social Media
      Telecommunications, Information Studies & Media
      Michigan State University
      Laeeq Khan
    • Agenda
      Introduction
      Facebook
      Creating a Facebook Page
      Managing it successfully
      Opportunities/Challenges
    • The Social Media Revolution
      Turning communication into an interactive dialogue!
    • Facebook
      “Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers”.
      http://www.facebook.com/press.php
    • Why Facebook?
      More than 800 million active users
      More than 50% of our active users log on to Facebook in any given day
      Average user has 130 friends
      http://www.facebook.com/press/info.php?statistics
    • Popularity
      There are over 900 million objects that people interact with (pages, groups, events and community pages)
      Average user is connected to 80 community pages, groups and events
      More than 250 million photos are uploaded per day
      There are more than 475 mobile operators globally working to deploy and promote Facebook mobile products
    • Michigan
      4 720 200 Facebook users in the Michigan
      Makes it #9 in the ranking of all Facebook statistics by country.
      http://www.socialbakers.com/united-states-facebook-statistics/michigan
    • Online Visibility
      An important part of the branding strategy & promotional campaigns
      Lets go where everyone already is
    • Ready for a Facebook page?
    • Creating a FB page
    • Facebook Pages
      Pages allow multiple admins
      Pages provide analytics
      Publicly visible
      Allow updates to fans – like mass emailing
    • Pages
      Incentive to become a fan on the page
      Are you adding value?
      Organization goals and relationship with social presence
    • Managing the page
      Who will create the page and manage the content?
    • Distinguish your presence!
    • Integrated Presence
      Syndication to Twitter
      Presence on YouTube
    • What to post on the page?
      Famous quotes
      Weather
      Latest news about the association
      Event text and photo updates
    • Walking a fine line
      Two-way communication
      Interactivity with responsibility
      Nestle
      Greenpeace
    • Conclusion
      Social Media is engaging
      Harness its power wisely
      May take various forms but the idea remains the same – Online connections need to be effectively utilized to one’s advantage