Social Media Community Use

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Presentation delivered to the Michigan Neighborhood Association on Friday, September 23rd, 2011. Social Media Use, Facebook, Creating a Facebook page, Community Use, Opportunities and Challenges,

Presentation delivered to the Michigan Neighborhood Association on Friday, September 23rd, 2011. Social Media Use, Facebook, Creating a Facebook page, Community Use, Opportunities and Challenges,

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Transcript

  • 1. The Powerful Social Media
    Telecommunications, Information Studies & Media
    Michigan State University
    Laeeq Khan
  • 2. Agenda
    Introduction
    Facebook
    Creating a Facebook Page
    Managing it successfully
    Opportunities/Challenges
  • 3. The Social Media Revolution
    Turning communication into an interactive dialogue!
  • 4. Facebook
    “Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers”.
    http://www.facebook.com/press.php
  • 5. Why Facebook?
    More than 800 million active users
    More than 50% of our active users log on to Facebook in any given day
    Average user has 130 friends
    http://www.facebook.com/press/info.php?statistics
  • 6. Popularity
    There are over 900 million objects that people interact with (pages, groups, events and community pages)
    Average user is connected to 80 community pages, groups and events
    More than 250 million photos are uploaded per day
    There are more than 475 mobile operators globally working to deploy and promote Facebook mobile products
  • 7. Michigan
    4 720 200 Facebook users in the Michigan
    Makes it #9 in the ranking of all Facebook statistics by country.
    http://www.socialbakers.com/united-states-facebook-statistics/michigan
  • 8. Online Visibility
    An important part of the branding strategy & promotional campaigns
    Lets go where everyone already is
  • 9. Ready for a Facebook page?
  • 10. Creating a FB page
  • 11.
  • 12. Facebook Pages
    Pages allow multiple admins
    Pages provide analytics
    Publicly visible
    Allow updates to fans – like mass emailing
  • 13. Pages
    Incentive to become a fan on the page
    Are you adding value?
    Organization goals and relationship with social presence
  • 14. Managing the page
    Who will create the page and manage the content?
  • 15. Distinguish your presence!
  • 16. Integrated Presence
    Syndication to Twitter
    Presence on YouTube
  • 17. What to post on the page?
    Famous quotes
    Weather
    Latest news about the association
    Event text and photo updates
  • 18.
  • 19. Walking a fine line
    Two-way communication
    Interactivity with responsibility
    Nestle
    Greenpeace
  • 20. Conclusion
    Social Media is engaging
    Harness its power wisely
    May take various forms but the idea remains the same – Online connections need to be effectively utilized to one’s advantage