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“A hungry dog hunts better”, is an appealing expression that fits perfectly to the innovation process within a company. However, there’s a big difference between the hunger to reach a goal because you have to, and to achieve a goal because you really want to. When hunger can be turned into passion it will make the difference between a good try and instant success. This session gives an insight of how IFS, together with our customers, turn ideas into innovations ready to hit the market. We call it Platform for Innovation. Take this opportunity to get inspired and learn why companies prefer the IFS way of boosting business.