Client: [ifridge]	Project: [ifridge Corporate]	Project Lead: [Daniel Kraft]	     Championships Start With Strategy     You...
Client: [ifridge]	Project: [ifridge Corporate]	Project Lead: [Daniel Kraft]	             ifridge & Company                ...
Client: [ifridge]	Project: [ifridge Corporate]	Project Lead: [Daniel Kraft]	                                              ...
Client: [ifridge]	Project: [ifridge Corporate]	Project Lead: [Daniel Kraft]	                                              ...
Client: [ifridge]	Project: [ifridge Corporate]	Project Lead: [Daniel Kraft]	                                              ...
Client: [ifridge]	Project: [ifridge Corporate]	Project Lead: [Daniel Kraft]	             Know Who You Are                 ...
Client: [ifridge]	Project: [ifridge Corporate]	Project Lead: [Daniel Kraft]	             Pitch / Deliver                  ...
Client: [ifridge]	Project: [ifridge Corporate]	Project Lead: [Daniel Kraft]	                                              ...
Client: [ifridge]	Project: [ifridge Corporate]	Project Lead: [Daniel Kraft]	             Playbook - Build the Plan        ...
Client: [ifridge]	Project: [ifridge Corporate]	Project Lead: [Daniel Kraft]	             Empower: Don’t Forget Structure
Client: [ifridge]	Project: [ifridge Corporate]	Project Lead: [Daniel Kraft]	                                              ...
Client: [ifridge]	Project: [ifridge Corporate]	Project Lead: [Daniel Kraft]	             Think Creatively and Execute     ...
Client: [ifridge]	Project: [ifridge Corporate]	Project Lead: [Daniel Kraft]	             Don’t be Scared to Commit  - Be T...
Client: [ifridge]	Project: [ifridge Corporate]	Project Lead: [Daniel Kraft]	                                              ...
Client: [ifridge]	Project: [ifridge Corporate]	Project Lead: [Daniel Kraft]	             Speak the Same Language          ...
Client: [ifridge]	Project: [ifridge Corporate]	Project Lead: [Daniel Kraft]	             Winning                          ...
Client: [ifridge]	Project: [ifridge Corporate]	Project Lead: [Daniel Kraft]	                                              ...
Client: [ifridge]	Project: [ifridge Corporate]	Project Lead: [Daniel Kraft]	                                              ...
Client: [ifridge]	Project: [ifridge Corporate]	Project Lead: [Daniel Kraft]	             Thank You                        ...
Upcoming SlideShare
Loading in...5
×

Championship slides

204

Published on

A championship isn't just won on the field, it starts well before the season begins. Shouldn't your business start with strategy as well?

Published in: Business, Career
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
204
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Championship slides

  1. 1. Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft] Championships Start With Strategy Your Business Guide Stefanie Lightman, Managing Partner Rob Felton, Senior Associate ifridge & Company
  2. 2. Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft] ifridge & Company Daniel Kraft Founder & Managing Partner Creative mind, communicator, investor Stefanie Lightman Founder & Managing Partner Marketing veteran, keep-it-real expert Markus von Aschoff Director & General Manager Strategist, translator from product to market Who we are What we do Who do we helpWe are entrepreneurs. We support those We build great companies and we’re here to We work directly with founders or thewho have the courage to start a company. help you do the same. Our engagements executive teams who have the courage toConsider us your secret co-founder, who range from mentoring to a full set of services start something. Structure is less importantsupports you in taking the next step. from strategy to operations. than the vision and the people behind it. © ifridge & Company, 2012. All Rights Reserved
  3. 3. Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft] Strategy What’s Your Story Go to Market Innovation Innovation From Genius Idea to Roadmap Strategy Go to Market Turning Ideas into Revenues Operations Operations Getting it to Work, Making Money © ifridge & Company, 2012. All Rights Reserved
  4. 4. Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft] Communication Circle Line Product Marketing Line Corporate Marketing Line Go to Market Product Management Line AR / PR Digital Marketing Shuttle Delivery Line Buzz Management Innovation Business Circle Line Marketing & Customer Care Sales Plan Marketing Line Sales & Marketing Investment Plan Portfolio Strategy Content Strategy Sales Line Operations Project Management Competitive Office Demand Generation Sales Enablement Customer Segmentation Best Practices Ideation Enablement ¤  Core Values Innovation Operations Delivery Line Product Line ¤  ¤  ¤  Business Model Positioning Reality Check Strategy Roadmap Funding Finance Line Price Book HR Line Corporate Structure Business Circle Line Business Plan ifridge Subway Line System Infrastructure Innovation Lines Controlling Go to Market Lines Communication Circle Line Operations Lines Communication Lines Corporate Office Operations © ifridge & Company, 2012. All Rights Reserved
  5. 5. Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft] Go to Market Innovation Strategy Operations © ifridge & Company, 2012. All Rights Reserved
  6. 6. Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft] Know Who You Are Stars into pipeline graphic © ifridge & Company, 2012. All Rights Reserved
  7. 7. Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft] Pitch / Deliver Pitch/Deliver Graphic © ifridge & Company, 2012. All Rights Reserved
  8. 8. Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft] Go to Market Innovation Strategy Operations © ifridge & Company, 2012. All Rights Reserved
  9. 9. Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft] Playbook - Build the Plan Business Plan graphic © ifridge & Company, 2012. All Rights Reserved
  10. 10. Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft] Empower: Don’t Forget Structure
  11. 11. Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft] Go to Market Innovation Strategy Operations © ifridge & Company, 2012. All Rights Reserved
  12. 12. Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft] Think Creatively and Execute Idea Propose Commit
  13. 13. Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft] Don’t be Scared to Commit  - Be Transparent Make the software sing ✓ Make it dance ✓ Operate under water ✓ Ability to understand German ★ Make it free of charge ✓ Add ability to read users mind ★ Ability to provide free lunches ✓ Make the Cubs win the World Series ✗ Allow for second places ✗ ✓ Confirmed ★ Under Review ✗ Cancelled © ifridge & Company, 2012. All Rights Reserved
  14. 14. Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft] Go to Market Innovation Strategy Operations © ifridge & Company, 2012. All Rights Reserved
  15. 15. Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft] Speak the Same Language Salesforce.com screen shot © ifridge & Company, 2012. All Rights Reserved
  16. 16. Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft] Winning $ © ifridge & Company, 2012. All Rights Reserved
  17. 17. Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft] Communication Circle Line Product Marketing Line Corporate Marketing Line Go to Market Product Management Line AR / PR Digital Marketing Shuttle Delivery Line Buzz Management Innovation Business Circle Line Marketing & Customer Care Sales Plan Marketing Line Sales & Marketing Investment Plan Portfolio Strategy Content Strategy Sales Line Operations Project Management Competitive Office Demand Generation Sales Enablement Customer Segmentation Best Practices Ideation Enablement ¤  Core Values Innovation Operations Delivery Line Product Line ¤  ¤  ¤  Business Model Positioning Reality Check Strategy Roadmap Funding Finance Line Price Book HR Line Corporate Structure Business Circle Line Business Plan ifridge Subway Line System Infrastructure Innovation Lines Controlling Go to Market Lines Communication Circle Line Operations Lines Communication Lines Corporate Office Operations © ifridge & Company, 2012. All Rights Reserved
  18. 18. Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft] Read the Game = Strategy What’s Your Story Think Creatively and Innovation Go to Market Execute = Innovation From Genius Idea to Roadmap Strategy Bringing it Home = Go to Market Turning Ideas into Revenues Operations Building the Winning Team = Operations Getting it to Work, Making Money © ifridge & Company, 2012. All Rights Reserved
  19. 19. Client: [ifridge] Project: [ifridge Corporate] Project Lead: [Daniel Kraft] Thank You Rob Felton Contact Senior Associate @rfelton17 www.ifridge.com/RobFelton Photo credits: 7. ESPN.com/Jamie Squire/Getty Images 8. ESPN.com/Jason Bridge/US Presswire 10. ESPN.com/Jerry Lai/US Presswire 11. ESPN.com/Getty Images 13. ESPN.com/Steve Mitchell/US Presswire 14. ESPN.com/Kevin C. Cox/Getty Images Daniel Kraft 16. ESPN.com/Getty Images ifridge & Company 17. ESPN.com/Getty Images @danielkraft http://www.ifridge.com/people/danielkraft/ https://www.xing.com/profile/Daniel_Kraft http://www.linkedin.com/in/danielkraft © ifridge & Company, 2012. All Rights Reserved
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×