Social media during thai floods

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  • Let me show you the background of the social media role in Thailand. For Thai Red Cross, We have started using social media in 2010 (two thousand ten) for PR news, activity and project of Thai Red Cross. At the beginning , We used it in the form of one way communication. Then, social media in Thailand became popular from the Tsunami in Japan in 2011 (two thousand eleven). Thai volunteers use twitter to raise money for helping people in Japan. But problem is… there was no hashtag to Thai Red Cross in the twitter. … Why people don’t think about us?? They forget? Or they don’t know? Partner alliance is the best solution! Thai Red Cross communication staff contacted with Arsa groups in Thailand by social media such as Volunteer Connex, Arsa Smile and SiamArsa. The volunteers came from different industries, some people worked in company, some and the media.We introduced Thai Red Cross to them, told them what we do and how to contact Thai Red Cross by social media. So, the fundraising for tsunami in Japan was sent directly form Thai Red Croess to Japanese Red Cross.
  • In normal situation we use social media to PR blood donation, eye donation, organ donationPR the activity of Red Cross Volunteer Bureau and Red Cross Youth BureauTo give healthcare service information of King Chulalongkorn Memorial Hospital and Queen SavangVadhana Memorial Hospital In emergency situation, we use social media to To be a channel for people who need help from TRCS. We will cooperate with Relief and Community Health Bureau to recheck the information and to give help in time. We also cooperate with community leaders to receive the necessities. To follow the situation from other website, Facebook, TwitterTo request for cooperation from volunteers to pack and transport the stuffs. An assemble by social media is very work! We receive good feedback because gen x love to help people more and more and we also receive good support from media.To raise the money and basic necessities such as cloths, garbage bag, milk powder, nappy, flashlight and drug. TRCS shows the balance from fundraising in website as well. To announce the helping point by co-op with Relief and Community Health Bureau.
  • ด้านการเมือง อันดับ 1 อภิสิทธิ์ / อันดับ 2 ยิ่งลักษณ์ ด้านเซเลป อันดับ 1 ตัน ภาสกรนที / อันดับ 2 พระมหาสมชาย
  • ด้านเซเลบ อันดับ 1 ชมพู่ อารยา / อันดับ 2 สุทธิชัย หยุ่นด้านสื่อมวลชน อันดับ 1 ไทยรัฐ / อันดับ 2 ช่อง 7
  • ด้านบันเทิง อันดับ 1 อั้ม พัชราภา / อันดับ 2 พลอย เฌอมาลย์
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  • Social media during thai floods

    1. 1. BACKGROUND Start >> 2010 for …. PR news, activities, projects of TRCS >> One way communication << Then >> Tsunami in Japan >> Thai volunteers used twitter for fund rising Problem : No #hashtag to Thai Red Cross Solution : - Partner with other volunteer groups
    2. 2. ROLE OF SOCIAL MEDIA IN THAI FLOOD Social media played a key role in Thailand 2011 flood. Affected >> 65 provinces. >> Estimate 13.6 M or 20% of Thailand’s population were affected >> Approximately 47 billion USD in damages and losses People asked for help in website, Facebook and Twitter of TRCS TRCS posted news and updated situation in real-time both pictures & stories
    3. 3. TRC ACTIVITIES IN SOCIAL MEDIA Normal situation activities focus on 4 core areas of TRC 1. Medical and Health Care Service 2. Disaster Preparedness and Response 3. Blood Transfusion Service 4. Quality of Life Promotion and Social Welfare Emergency situation activities: - To collect information and provide assistant - To coordinate with other social media group - To raise donation - To inform location of relief distribution center
    4. 4. NEXT STEP OF TRC IN SOCIAL MEDIA Thai Red Cross plans to create excellent PR officers And to create new young reporters.
    5. 5. TRC SOCIAL MEDIA STATISTICS Facebook = more than 50,000 likes Twitter = nearly 20,000 followers
    6. 6. RESPONSE TO TRC SOCIAL MEDIA DURING THAI FLOODS
    7. 7. RESPONSE TO TRC SOCIAL MEDIA DURING THAI FLOODS
    8. 8. SOCIAL MEDIA OF POPULAR PEOPLE IN THAILAND
    9. 9. SOCIAL MEDIA OF POPULAR PEOPLE IN THAILAND
    10. 10. SOCIAL MEDIA OF POPULAR PEOPLE IN THAILAND
    11. 11. SOCIAL MEDIA OF POPULAR PEOPLE IN THAILAND
    12. 12. THANK YOU

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