0
Social Media and Online
Collaboration in Disaster
Response and Preparedness
Anticipate, reduce the impact
and cope with di...
18.07.2013 2Social Media for Good – www.sm4good.com
Photo: Marco Dormino/UNDP
How useful is social media when you
are face...
18.07.2013 3Social Media for Good – www.sm4good.com
Photo: Marco Dormino/UNDP
How useful is all of this when you are faced...
DISASTER
PREPAREDNESS
18.07.2013 Social Media for Good – www.sm4good.com 4
Example: The Great ShakeOut
 Annual earthquake drill in the US
 Since 2008; last year 9.3 million people
participated in...
ShakeOut is not a social media
campaign, but a disaster
preparedness activity that is
supported by social media.
18.07.201...
“[W]hat makes us special is that we are already
extremely relevant. We’re based in Earthquake
Country. Yet, we try to make...
18.07.2013 8Social Media for Good – www.sm4good.com
18.07.2013 9Social Media for Good – www.sm4good.com
18.07.2013 10Social Media for Good – www.sm4good.com
18.07.2013 11Social Media for Good – www.sm4good.com
Regular, useful and relevant updates that
keep people interested.
18.07.2013 12Social Media for Good – www.sm4good.com
Humour can help: Don’t be tooooooooooo
serious, even if the topic is ...
DISASTER RESPONSE
18.07.2013 Social Media for Good – www.sm4good.com 13
In a disaster social media is
about …
 trying to help people directly
 improving your awareness of what is
happening
 e...
Image: UNOCHA; Modified by author
Social media enables communities
People affected by a disaster are either using social
m...
It is essential that you listen
18.07.2013 16Social Media for Good – www.sm4good.com
Social
media
monitoring
tool
Other …
...
Tweetdeck.com
One of many social media listening platforms
18.07.2013 17Social Media for Good – www.sm4good.com
Example: Twitter, the Fire
Department and Hurricane Sandy
18.07.2013 18Social Media for Good – www.sm4good.com
Emiliy Rahi...
Emily Rahimi, NYFD
 Answered hundreds of questions via
Twitter during Hurricane Sandy
 Gave advices and shared warnings
...
HOW MOBILE APPS CAN
CHANGE THE INFORMATION
FLOW
Example
18.07.2013 Social Media for Good – www.sm4good.com 20
New tools are
trying to close the
information ->
decision loop and
include feedback-
mechanisms.
18.07.2013 21Social Media...
New tools are
trying to close the
information ->
decision loop and
include feedback-
mechanisms.
18.07.2013 22Social Media...
What is true?
18.07.2013 23Social Media for Good – www.sm4good.com
18.07.2013 24Social Media for Good – www.sm4good.com
18.07.2013 25Social Media for Good – www.sm4good.com
18.07.2013 26Social Media for Good – www.sm4good.com
18.07.2013 27Social Media for Good – www.sm4good.com
18.07.2013 28Social Media for Good – www.sm4good.com
18.07.2013 29Social Media for Good – www.sm4good.com
18.07.2013 30Social Media for Good – www.sm4good.com
18.07.2013 31Social Media for Good – www.sm4good.com
18.07.2013 32Social Media for Good – www.sm4good.com
18.07.2013 33Social Media for Good – www.sm4good.com
18.07.2013 34Social Media for Good – www.sm4good.com
18.07.2013 35Social Media for Good – www.sm4good.com
18.07.2013 36Social Media for Good – www.sm4good.com
All real/fake photos from „The Atlantic“
18.07.2013 37Social Media for Good – www.sm4good.com
All real/fake photos from „The Atlantic“
Advice to verify information
 What has this user posted in the past?
 What does the user’s profile tell you in this
cont...
18.07.2013 39Social Media for Good – www.sm4good.com
Image: UNOCHA
The information paradox
In a disaster you have
at the same time too
much and too little
information.
18.07.2013 40Social M...
What we want:
Enhanced situational
awareness though social
media and online
collaboration
18.07.2013 41Social Media for Go...
Why use collaborative online tools
for situational awareness?
 Immediate / in real time
(as long as networks and internet...
How much is relevant?
 About 8 per cent of tweets sent during a disaster
contain situational information
 After the eart...
Chile earthquake on Twitter
18.07.2013 44Social Media for Good – www.sm4good.com
Image: UNOCHA
CROWDTASKING – FINDING
MANY HELPERS ONLINE
18.07.2013 Social Media for Good – www.sm4good.com 45
18.07.2013 46Social Media for Good – www.sm4good.com
Crowdtasking
 Strengths:
• Allows you perform very big tasks in a very short
period of time.
• Easy of use for volunteers...
CRISIS CLEANUP
Example
18.07.2013 Social Media for Good – www.sm4good.com 49
Why use Crisis Cleanup?
Strengths:
 Online task management tool for organizations
coordinating volunteers.
 Developed by...
Why use Crisis Cleanup?
Weakness:
 No data entry by general public
 Does require dedicated, authenticated data
entry per...
18.07.2013 Social Media for Good – www.sm4good.com 52
https://www.crisiscleanup.org
18.07.2013 Social Media for Good – www.sm4good.com 53
18.07.2013 Social Media for Good – www.sm4good.com 54
18.07.2013 Social Media for Good – www.sm4good.com 55
Crisis Cleanup does not use
social media but it embodies a
social mindset!
-> http://demo.crisiscleanup.org
18.07.2013 56S...
Community of Practice for Social
Media in Emergencies
 Follow #smem on Twitter, Facebook and
Google Plus
 “Social Media ...
GROUP WORK
18.07.2013 Social Media for Good – www.sm4good.com 58
What would an ideal collaborative
information management system
look like in your country?
1. What information would you l...
Thank you!
Timo Lüge
Twitter: @timolue
18.07.2013 60Social Media for Good – www.sm4good.com
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2.1 social media in disaster response and preparedness

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  • Transcript of "2.1 social media in disaster response and preparedness"

    1. 1. Social Media and Online Collaboration in Disaster Response and Preparedness Anticipate, reduce the impact and cope with disasters Social Media for Good – www.sm4good.com18.07.2013 1 #sm4resPhoto: Félix Genêt Laframboise/IFRC
    2. 2. 18.07.2013 2Social Media for Good – www.sm4good.com Photo: Marco Dormino/UNDP How useful is social media when you are faced with this?
    3. 3. 18.07.2013 3Social Media for Good – www.sm4good.com Photo: Marco Dormino/UNDP How useful is all of this when you are faced with a disaster?  Can be very useful for disaster preparedness  Can provide life-saving information to survivors  Can increase your awareness of what is happening, improve accountability and transparency -> All of this depends on your country -> You need to practise before an emergency
    4. 4. DISASTER PREPAREDNESS 18.07.2013 Social Media for Good – www.sm4good.com 4
    5. 5. Example: The Great ShakeOut  Annual earthquake drill in the US  Since 2008; last year 9.3 million people participated in California alone  Social media is used to encourage safe behaviour, create excitement and keep people involved over the year  Also includes mass media, emergency response organizations, city government etc. 18.07.2013 5Social Media for Good – www.sm4good.com
    6. 6. ShakeOut is not a social media campaign, but a disaster preparedness activity that is supported by social media. 18.07.2013 6Social Media for Good – www.sm4good.com
    7. 7. “[W]hat makes us special is that we are already extremely relevant. We’re based in Earthquake Country. Yet, we try to make preparedness and recovery fresh, interesting, and fun. Social media is a great way for us to do that, and I think our sincerity and wish to keep people safe and ready is obvious.” - @JasonBallmann 18.07.2013 7Social Media for Good – www.sm4good.com
    8. 8. 18.07.2013 8Social Media for Good – www.sm4good.com
    9. 9. 18.07.2013 9Social Media for Good – www.sm4good.com
    10. 10. 18.07.2013 10Social Media for Good – www.sm4good.com
    11. 11. 18.07.2013 11Social Media for Good – www.sm4good.com Regular, useful and relevant updates that keep people interested.
    12. 12. 18.07.2013 12Social Media for Good – www.sm4good.com Humour can help: Don’t be tooooooooooo serious, even if the topic is serious
    13. 13. DISASTER RESPONSE 18.07.2013 Social Media for Good – www.sm4good.com 13
    14. 14. In a disaster social media is about …  trying to help people directly  improving your awareness of what is happening  enabling the affected people help themselves. 18.07.2013 14Social Media for Good – www.sm4good.com
    15. 15. Image: UNOCHA; Modified by author Social media enables communities People affected by a disaster are either using social media themselves or indirectly through local media to:  Share “safe and well“ messages  Coordinate resources to fill needs  Find information
    16. 16. It is essential that you listen 18.07.2013 16Social Media for Good – www.sm4good.com Social media monitoring tool Other … Look for hashtags, but do not only focus on hashtags!
    17. 17. Tweetdeck.com One of many social media listening platforms 18.07.2013 17Social Media for Good – www.sm4good.com
    18. 18. Example: Twitter, the Fire Department and Hurricane Sandy 18.07.2013 18Social Media for Good – www.sm4good.com Emiliy Rahimi, NYFD social media manager
    19. 19. Emily Rahimi, NYFD  Answered hundreds of questions via Twitter during Hurricane Sandy  Gave advices and shared warnings  Connected people to emergency services where phone lines had failed  Sat at (and slept under) her desk for 30 hours 18.07.2013 19Social Media for Good – www.sm4good.com
    20. 20. HOW MOBILE APPS CAN CHANGE THE INFORMATION FLOW Example 18.07.2013 Social Media for Good – www.sm4good.com 20
    21. 21. New tools are trying to close the information -> decision loop and include feedback- mechanisms. 18.07.2013 21Social Media for Good – www.sm4good.com www.stormpins.com
    22. 22. New tools are trying to close the information -> decision loop and include feedback- mechanisms. 18.07.2013 22Social Media for Good – www.sm4good.com www.stormpins.com
    23. 23. What is true? 18.07.2013 23Social Media for Good – www.sm4good.com
    24. 24. 18.07.2013 24Social Media for Good – www.sm4good.com
    25. 25. 18.07.2013 25Social Media for Good – www.sm4good.com
    26. 26. 18.07.2013 26Social Media for Good – www.sm4good.com
    27. 27. 18.07.2013 27Social Media for Good – www.sm4good.com
    28. 28. 18.07.2013 28Social Media for Good – www.sm4good.com
    29. 29. 18.07.2013 29Social Media for Good – www.sm4good.com
    30. 30. 18.07.2013 30Social Media for Good – www.sm4good.com
    31. 31. 18.07.2013 31Social Media for Good – www.sm4good.com
    32. 32. 18.07.2013 32Social Media for Good – www.sm4good.com
    33. 33. 18.07.2013 33Social Media for Good – www.sm4good.com
    34. 34. 18.07.2013 34Social Media for Good – www.sm4good.com
    35. 35. 18.07.2013 35Social Media for Good – www.sm4good.com
    36. 36. 18.07.2013 36Social Media for Good – www.sm4good.com All real/fake photos from „The Atlantic“
    37. 37. 18.07.2013 37Social Media for Good – www.sm4good.com All real/fake photos from „The Atlantic“
    38. 38. Advice to verify information  What has this user posted in the past?  What does the user’s profile tell you in this context?  Are there other sources?  Ask internal and external experts  What about GPS data  Reverse image search (http://www.tineye.com/) or (http://www.tineye.com/) 18.07.2013 38Social Media for Good – www.sm4good.com
    39. 39. 18.07.2013 39Social Media for Good – www.sm4good.com Image: UNOCHA
    40. 40. The information paradox In a disaster you have at the same time too much and too little information. 18.07.2013 40Social Media for Good – www.sm4good.com
    41. 41. What we want: Enhanced situational awareness though social media and online collaboration 18.07.2013 41Social Media for Good – www.sm4good.com
    42. 42. Why use collaborative online tools for situational awareness?  Immediate / in real time (as long as networks and internet are up)  Many eyes and ears  Information collection on the aggregate and the individual level  Distributed information analysis 18.07.2013 42Social Media for Good – www.sm4good.com
    43. 43. How much is relevant?  About 8 per cent of tweets sent during a disaster contain situational information  After the earthquake/tsunami in Japan, more than 100,000 tweets were posted every five minutes  After the 2011 New Zealand eartquake, 7,500 tweets were posted per hour using the hashtag #nzeq → We need tools that help us identify relevant information and remove duplicates 18.07.2013 43Social Media for Good – www.sm4good.com
    44. 44. Chile earthquake on Twitter 18.07.2013 44Social Media for Good – www.sm4good.com Image: UNOCHA
    45. 45. CROWDTASKING – FINDING MANY HELPERS ONLINE 18.07.2013 Social Media for Good – www.sm4good.com 45
    46. 46. 18.07.2013 46Social Media for Good – www.sm4good.com
    47. 47. Crowdtasking  Strengths: • Allows you perform very big tasks in a very short period of time. • Easy of use for volunteers • Multiple organizations/companies exists that provide tools for free/gifts in kind  Challenges: • Needs time and some technical expertise to prepare before a disaster strikes. • Most tools are in English. 18.07.2013 48Social Media for Good – www.sm4good.com
    48. 48. CRISIS CLEANUP Example 18.07.2013 Social Media for Good – www.sm4good.com 49
    49. 49. Why use Crisis Cleanup? Strengths:  Online task management tool for organizations coordinating volunteers.  Developed by someone who had to coordinate 30,000 volunteers in 5,000 locations across 500 miles.  Does not require a centralized „task master“.  Improved transparency and accountability  Free and open source 18.07.2013 50Social Media for Good – www.sm4good.com
    50. 50. Why use Crisis Cleanup? Weakness:  No data entry by general public  Does require dedicated, authenticated data entry personell (call center) 18.07.2013 51Social Media for Good – www.sm4good.com
    51. 51. 18.07.2013 Social Media for Good – www.sm4good.com 52 https://www.crisiscleanup.org
    52. 52. 18.07.2013 Social Media for Good – www.sm4good.com 53
    53. 53. 18.07.2013 Social Media for Good – www.sm4good.com 54
    54. 54. 18.07.2013 Social Media for Good – www.sm4good.com 55
    55. 55. Crisis Cleanup does not use social media but it embodies a social mindset! -> http://demo.crisiscleanup.org 18.07.2013 56Social Media for Good – www.sm4good.com
    56. 56. Community of Practice for Social Media in Emergencies  Follow #smem on Twitter, Facebook and Google Plus  “Social Media in Emergencies” communities on LinkedIn and Google Plus  Various blogs 18.07.2013 57Social Media for Good – www.sm4good.com
    57. 57. GROUP WORK 18.07.2013 Social Media for Good – www.sm4good.com 58
    58. 58. What would an ideal collaborative information management system look like in your country? 1. What information would you like to collect in an emergency or as part of disaster preparedness? 2. How would you get that information? 3. How are you sharing the information once you have collected it? 4. With whom are you sharing this information and why? 18.07.2013 59Social Media for Good – www.sm4good.com
    59. 59. Thank you! Timo Lüge Twitter: @timolue 18.07.2013 60Social Media for Good – www.sm4good.com
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