1.5 gloria

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  • To illustrate how much of this process of becoming a social organization really comes from internal culture and attitude regarding communication on social media, I want to tell a story about a terrible mistake that I made back in February 2011.
  • The incredible thing was that it all worked. You can see Wendy's humorous tweet on the very top, and some of the responses below.
  • The incredible thing was that it all worked. You can see Wendy's humorous tweet on the very top, and some of the responses below.
  • 1.5 gloria

    1. 1. The #gettngslizzerd story
    2. 2. The #gettngslizzerd story
    3. 3. Timeline • 11:00 pm – #gettngslizzerd tweet goes out • 12:00 am – tweet taken down, Wendy works with coworker to put up response tweet • 8:00 am – Gloria tweets from personal account with more info • 9:30 am - @dogfishhead reaches out • 10:00 am – blog post goes up
    4. 4. “In the meantime we found so many of you to be sympathetic and understanding. While we’re a 130 year old humanitarian organization, we’re also made of up human beings. Thanks for not only getting that but for turning our faux pas into something good.”
    5. 5. • Be flexible and lean into any situation, no matter how embarrassing or painful • Keep perspective: "We deal with real disasters every day" • Empower individuals to step out in front of the brand • Embrace the human element Core principals of social engagement
    6. 6. The lesson we learned Crisis response of any kind in today's social online world necessitates honesty, flexibility, and most importantly, a human touch.
    7. 7. Thank you! Gloria Huang @riaglo gloria.huang@redcross.o rg

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