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1.2 social media overview

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Overview: social media for the social media and resilience workshop of the Red Cross Red Crescent Movement in Bangkok.

Overview: social media for the social media and resilience workshop of the Red Cross Red Crescent Movement in Bangkok.

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1.2 social media overview 1.2 social media overview Presentation Transcript

  • Social Media Overview 17.07.2013 1Social Media for Good – www.sm4good.com #sm4res Photo: Jason A. Howie on Flickr
  • 17.07.2013 Social Media for Good – www.sm4good.com 2 Image: UNOCHA Modified by author Volunteers sorted incoming information, cross-referenced it and checked for accuracy. In one example a request for food for 6,000 displaced people was verified and re- tweeted by Jalin Merapi followers. Within 30 minutes, local volunteers confirmed that enough food had been supplied, and the team shared this message widely.
  • Strengths and weaknesses of the most important social networks 17.07.2013 3Social Media for Good – www.sm4good.com
  • 17.07.2013 4Social Media for Good – www.sm4good.com Facebook profile
  • 17.07.2013 5Social Media for Good – www.sm4good.com Facebook page
  • 17.07.2013 6Social Media for Good – www.sm4good.com Facebook event
  • 17.07.2013 7Social Media for Good – www.sm4good.com Facebook: Strengths:  1.1 billion users/month  Connections with people we know or brands that we like  Prominent placement of photos and videos  Facebook is a good place to reach people emotionally  Different tools for people and for orgs
  • 17.07.2013 8Social Media for Good – www.sm4good.com Facebook: Weaknesses:  Can be more difficult to connect with people who you don’t know  Closed system and most content is not visible to search engines  Conversations happen around people and brands, and not so much around topics – but that is slowly changing.
  • 17.07.2013 9Social Media for Good – www.sm4good.com Facebook: Weaknesses:  Can be more difficult to connect with people who you don’t know  Closed system and most content is not visible to search engines  Conversations happen around people and brands, and not so much around topics – but that is slowly changing.
  • 17.07.2013 10Social Media for Good – www.sm4good.com Twitter profile
  • 17.07.2013 11Social Media for Good – www.sm4good.com Twitter: Strengths:  300 million users/month  Open network, possible to connect with anyone, good networking  Data can be easily exported and reused  Conversations around topics, not people  Works well in low-bandwidth
  • 17.07.2013 12Social Media for Good – www.sm4good.com Twitter: Weaknesses:  140 character limit  Photos and videos not as prominent  More difficult to get the attention of people
  • Talking to people on Twitter Usernames of Twitter start with an “@”. For example: @katherineroux “@Katherineroux This is a great workshop #sm4res.” -> Shows up in Kate’s feed. Visible on my Twitter profile but not automatically in the feed of all my followers. Visible in the feeds of mutual contacts. “In a workshop with @katherineroux! #sm4res” -> Automatically in the newsfeed of all my followers. 17.07.2013 13Social Media for Good – www.sm4good.com
  • Talking to people on Twitter Direct messages are only visible to the person you are sending the message to but can only be sent to people who follow you. “dm @katherineroux What time do we break for lunch?” 17.07.2013 14Social Media for Good – www.sm4good.com
  • 17.07.2013 15Social Media for Good – www.sm4good.com YouTube channel
  • 17.07.2013 16Social Media for Good – www.sm4good.com
  • 17.07.2013 17Social Media for Good – www.sm4good.com YouTube: Strengths:  1 billion users/month  Good tools to share or embed videos on blogs, websites and even (some) emails  YouTube is fun - people enjoy watching videos
  • 17.07.2013 18Social Media for Good – www.sm4good.com YouTube: Weaknesses:  Limited to video  Doesn’t feel like a community  A lot of very nasty comments
  • 17.07.2013 19Social Media for Good – www.sm4good.com  Emotional  Personal  Visual  More factual  Public  Links  Videos
  • Other networks worth mentioning Linkedin.com  Business community  Discussion of professional topics  Networking  Boring 17.07.2013 20Social Media for Good – www.sm4good.com plus.goggle.com  343 million active users  “Hangouts”  Parts don’t fit together  Mainly tech- savy men Flickr.com  Photo community  Many professionals  Many “free” images  Struggling Instagram.com  Large photo community  Focus on mobile  Almost “mobile only”
  • Storify 17.07.2013 21Social Media for Good – www.sm4good.com
  • Slideshare 17.07.2013 22Social Media for Good – www.sm4good.com http://de.slideshare.net/ifrcsm4resworkshop
  • What content works on social media? 17.07.2013 23Social Media for Good – www.sm4good.com
  • 17.07.2013 24Social Media for Good – www.sm4good.com Photo: Emonemon on Instagram
  • 21 types of content we all crave 17.07.2013 25Social Media for Good – www.sm4good.com Source: http://contentmarketinginstitute.com/2012/06/content-we- crave/
  • 17.07.2013 26Social Media for Good – www.sm4good.com Source: http://contentmarketinginstitute.com/2012/06/content-we-crave/
  • 17.07.2013 27Social Media for Good – www.sm4good.com Source: http://contentmarketinginstitute.com/2012/06/content-we-crave/
  • Visual content is essential  On Facebook, videos are shared 12X more than links and text posts combined.  On Facebook, photos are liked 2X more than text updates.  On YouTube, 100 million users are liking/commenting on videos every week. 17.07.2013 28Social Media for Good – www.sm4good.com
  • 17.07.2013 29Social Media for Good – www.sm4good.com
  • Boring Facebook pages will be abandoned and die 17.07.2013 30Social Media for Good – www.sm4good.com Photo: Paul on Flickr
  • How do you find and follow topics on social media? 17.07.2013 31Social Media for Good – www.sm4good.com
  • #Hashtags are the glue of social conversations  Hashtags are one #word or a #CompletePhrase preceded by the symbol #.  Hashtags are clickable – you can see all conversations tagged with this hashtag.  Hastags are used by Twitter, Facebook, Google+, Instagram, Flickr, Tumblr, Pinterest …  Examples: #RedCross #SMEM #SM4RES 17.07.2013 32Social Media for Good – www.sm4good.com Photo: Stig Morten Waage on Flickr
  • #SFO on Facebook 17.07.2013 33Social Media for Good – www.sm4good.com
  • #RedCross on Twitter 17.07.2013 34Social Media for Good – www.sm4good.com
  • #MandelaDay  You can monitor Hashtags either on Twitter or through special social media monitoring and management tools. 17.07.2013 35Social Media for Good – www.sm4good.com
  • #Hashtags can connect multiple information sources 17.07.2013 36Social Media for Good – www.sm4good.com Social media monitoring tool Other … #eqnz #eqnz #eqnz #eqnz #eqnz #eqnz
  • Thank you! Timo Lüge Twitter: @timolue 17.07.2013 37Social Media for Good – www.sm4good.com