Social Media Overview
17.07.2013 1Social Media for Good – www.sm4good.com
#sm4res
Photo: Jason A. Howie on Flickr
17.07.2013 Social Media for Good – www.sm4good.com 2
Image: UNOCHA
Modified by author
Volunteers sorted incoming informati...
Strengths and
weaknesses of the
most important social
networks
17.07.2013 3Social Media for Good – www.sm4good.com
17.07.2013 4Social Media for Good – www.sm4good.com
Facebook profile
17.07.2013 5Social Media for Good – www.sm4good.com
Facebook page
17.07.2013 6Social Media for Good – www.sm4good.com
Facebook event
17.07.2013 7Social Media for Good – www.sm4good.com
Facebook:
Strengths:
 1.1 billion users/month
 Connections with peop...
17.07.2013 8Social Media for Good – www.sm4good.com
Facebook:
Weaknesses:
 Can be more difficult to connect with people
w...
17.07.2013 9Social Media for Good – www.sm4good.com
Facebook:
Weaknesses:
 Can be more difficult to connect with people
w...
17.07.2013 10Social Media for Good – www.sm4good.com
Twitter profile
17.07.2013 11Social Media for Good – www.sm4good.com
Twitter:
Strengths:
 300 million users/month
 Open network, possibl...
17.07.2013 12Social Media for Good – www.sm4good.com
Twitter:
Weaknesses:
 140 character limit
 Photos and videos not as...
Talking to people on Twitter
Usernames of Twitter start with an “@”.
For example: @katherineroux
“@Katherineroux This is a...
Talking to people on Twitter
Direct messages are only visible to the person
you are sending the message to but can only be...
17.07.2013 15Social Media for Good – www.sm4good.com
YouTube channel
17.07.2013 16Social Media for Good – www.sm4good.com
17.07.2013 17Social Media for Good – www.sm4good.com
YouTube:
Strengths:
 1 billion users/month
 Good tools to share or ...
17.07.2013 18Social Media for Good – www.sm4good.com
YouTube:
Weaknesses:
 Limited to video
 Doesn’t feel like a communi...
17.07.2013 19Social Media for Good – www.sm4good.com
 Emotional
 Personal
 Visual
 More factual
 Public
 Links
 Vid...
Other networks worth mentioning
Linkedin.com
 Business
community
 Discussion of
professional
topics
 Networking
 Borin...
Storify
17.07.2013 21Social Media for Good – www.sm4good.com
Slideshare
17.07.2013 22Social Media for Good – www.sm4good.com
http://de.slideshare.net/ifrcsm4resworkshop
What content works
on social media?
17.07.2013 23Social Media for Good – www.sm4good.com
17.07.2013 24Social Media for Good – www.sm4good.com
Photo: Emonemon on Instagram
21 types of
content we
all crave
17.07.2013 25Social Media for Good – www.sm4good.com
Source:
http://contentmarketinginsti...
17.07.2013 26Social Media for Good – www.sm4good.com
Source: http://contentmarketinginstitute.com/2012/06/content-we-crave/
17.07.2013 27Social Media for Good – www.sm4good.com
Source: http://contentmarketinginstitute.com/2012/06/content-we-crave/
Visual content is essential
 On Facebook, videos are shared 12X
more than links and text posts combined.
 On Facebook, p...
17.07.2013 29Social Media for Good – www.sm4good.com
Boring Facebook pages
will be abandoned and die
17.07.2013 30Social Media for Good – www.sm4good.com
Photo: Paul on Flickr
How do you find and
follow topics on
social media?
17.07.2013 31Social Media for Good – www.sm4good.com
#Hashtags are the glue of social
conversations
 Hashtags are one #word or a
#CompletePhrase preceded by the symbol #.
 H...
#SFO on Facebook
17.07.2013 33Social Media for Good – www.sm4good.com
#RedCross on Twitter
17.07.2013 34Social Media for Good – www.sm4good.com
#MandelaDay
 You can monitor
Hashtags either on
Twitter or through
special social media
monitoring and
management tools.
...
#Hashtags can connect multiple
information sources
17.07.2013 36Social Media for Good – www.sm4good.com
Social media
monit...
Thank you!
Timo Lüge
Twitter: @timolue
17.07.2013 37Social Media for Good – www.sm4good.com
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1.2 social media overview

  1. 1. Social Media Overview 17.07.2013 1Social Media for Good – www.sm4good.com #sm4res Photo: Jason A. Howie on Flickr
  2. 2. 17.07.2013 Social Media for Good – www.sm4good.com 2 Image: UNOCHA Modified by author Volunteers sorted incoming information, cross-referenced it and checked for accuracy. In one example a request for food for 6,000 displaced people was verified and re- tweeted by Jalin Merapi followers. Within 30 minutes, local volunteers confirmed that enough food had been supplied, and the team shared this message widely.
  3. 3. Strengths and weaknesses of the most important social networks 17.07.2013 3Social Media for Good – www.sm4good.com
  4. 4. 17.07.2013 4Social Media for Good – www.sm4good.com Facebook profile
  5. 5. 17.07.2013 5Social Media for Good – www.sm4good.com Facebook page
  6. 6. 17.07.2013 6Social Media for Good – www.sm4good.com Facebook event
  7. 7. 17.07.2013 7Social Media for Good – www.sm4good.com Facebook: Strengths:  1.1 billion users/month  Connections with people we know or brands that we like  Prominent placement of photos and videos  Facebook is a good place to reach people emotionally  Different tools for people and for orgs
  8. 8. 17.07.2013 8Social Media for Good – www.sm4good.com Facebook: Weaknesses:  Can be more difficult to connect with people who you don’t know  Closed system and most content is not visible to search engines  Conversations happen around people and brands, and not so much around topics – but that is slowly changing.
  9. 9. 17.07.2013 9Social Media for Good – www.sm4good.com Facebook: Weaknesses:  Can be more difficult to connect with people who you don’t know  Closed system and most content is not visible to search engines  Conversations happen around people and brands, and not so much around topics – but that is slowly changing.
  10. 10. 17.07.2013 10Social Media for Good – www.sm4good.com Twitter profile
  11. 11. 17.07.2013 11Social Media for Good – www.sm4good.com Twitter: Strengths:  300 million users/month  Open network, possible to connect with anyone, good networking  Data can be easily exported and reused  Conversations around topics, not people  Works well in low-bandwidth
  12. 12. 17.07.2013 12Social Media for Good – www.sm4good.com Twitter: Weaknesses:  140 character limit  Photos and videos not as prominent  More difficult to get the attention of people
  13. 13. Talking to people on Twitter Usernames of Twitter start with an “@”. For example: @katherineroux “@Katherineroux This is a great workshop #sm4res.” -> Shows up in Kate’s feed. Visible on her Twitter profile but not automatically in the feed of all her followers. Visible in the feeds of mutual contacts. “In a workshop with @katherineroux! #sm4res” -> Automatically in the newsfeed of all her followers. 17.07.2013 13Social Media for Good – www.sm4good.com
  14. 14. Talking to people on Twitter Direct messages are only visible to the person you are sending the message to but can only be sent to people who follow you. “dm @katherineroux What time do we break for lunch?” 17.07.2013 14Social Media for Good – www.sm4good.com
  15. 15. 17.07.2013 15Social Media for Good – www.sm4good.com YouTube channel
  16. 16. 17.07.2013 16Social Media for Good – www.sm4good.com
  17. 17. 17.07.2013 17Social Media for Good – www.sm4good.com YouTube: Strengths:  1 billion users/month  Good tools to share or embed videos on blogs, websites and even (some) emails  YouTube is fun - people enjoy watching videos
  18. 18. 17.07.2013 18Social Media for Good – www.sm4good.com YouTube: Weaknesses:  Limited to video  Doesn’t feel like a community  A lot of very nasty comments
  19. 19. 17.07.2013 19Social Media for Good – www.sm4good.com  Emotional  Personal  Visual  More factual  Public  Links  Videos
  20. 20. Other networks worth mentioning Linkedin.com  Business community  Discussion of professional topics  Networking  Boring 17.07.2013 20Social Media for Good – www.sm4good.com plus.goggle.com  343 million active users  “Hangouts”  Parts don’t fit together  Mainly tech- savy men Flickr.com  Photo community  Many professionals  Many “free” images  Struggling Instagram.com  Large photo community  Focus on mobile  Almost “mobile only”
  21. 21. Storify 17.07.2013 21Social Media for Good – www.sm4good.com
  22. 22. Slideshare 17.07.2013 22Social Media for Good – www.sm4good.com http://de.slideshare.net/ifrcsm4resworkshop
  23. 23. What content works on social media? 17.07.2013 23Social Media for Good – www.sm4good.com
  24. 24. 17.07.2013 24Social Media for Good – www.sm4good.com Photo: Emonemon on Instagram
  25. 25. 21 types of content we all crave 17.07.2013 25Social Media for Good – www.sm4good.com Source: http://contentmarketinginstitute.com/2012/06/content-we- crave/
  26. 26. 17.07.2013 26Social Media for Good – www.sm4good.com Source: http://contentmarketinginstitute.com/2012/06/content-we-crave/
  27. 27. 17.07.2013 27Social Media for Good – www.sm4good.com Source: http://contentmarketinginstitute.com/2012/06/content-we-crave/
  28. 28. Visual content is essential  On Facebook, videos are shared 12X more than links and text posts combined.  On Facebook, photos are liked 2X more than text updates.  On YouTube, 100 million users are liking/commenting on videos every week. 17.07.2013 28Social Media for Good – www.sm4good.com
  29. 29. 17.07.2013 29Social Media for Good – www.sm4good.com
  30. 30. Boring Facebook pages will be abandoned and die 17.07.2013 30Social Media for Good – www.sm4good.com Photo: Paul on Flickr
  31. 31. How do you find and follow topics on social media? 17.07.2013 31Social Media for Good – www.sm4good.com
  32. 32. #Hashtags are the glue of social conversations  Hashtags are one #word or a #CompletePhrase preceded by the symbol #.  Hashtags are clickable – you can see all conversations tagged with this hashtag.  Hastags are used by Twitter, Facebook, Google+, Instagram, Flickr, Tumblr, Pinterest …  Examples: #RedCross #SMEM #SM4RES 17.07.2013 32Social Media for Good – www.sm4good.com Photo: Stig Morten Waage on Flickr
  33. 33. #SFO on Facebook 17.07.2013 33Social Media for Good – www.sm4good.com
  34. 34. #RedCross on Twitter 17.07.2013 34Social Media for Good – www.sm4good.com
  35. 35. #MandelaDay  You can monitor Hashtags either on Twitter or through special social media monitoring and management tools. 17.07.2013 35Social Media for Good – www.sm4good.com
  36. 36. #Hashtags can connect multiple information sources 17.07.2013 36Social Media for Good – www.sm4good.com Social media monitoring tool Other … #eqnz #eqnz #eqnz #eqnz #eqnz #eqnz
  37. 37. Thank you! Timo Lüge Twitter: @timolue 17.07.2013 37Social Media for Good – www.sm4good.com

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