1.1 intro sm and resilience final

SOCIAL MEDIA
AND RESILIENCE
17.07.2013 Social Media for Good – www.sm4good.com 1
#sm4res

Resilience – IFRC definition
The ability of
individuals, communities, organisations, or
countries exposed to disasters and crises and
underlying vulnerabilities to:
anticipate, reduce the impact of, cope
with and recover from the effects of adversity
without compromising their long-term
prospects.
17.07.2013 2Social Media for Good – www.sm4good.com

The ability of
individuals, communities, organisations, or
countries exposed to disasters and crises and
underlying vulnerabilities to:
anticipate, reduce the impact of, cope
with and recover from the effects of adversity
without compromising their long-term
prospects.

Ability
Anticipate
Reduce the impact
Cope with
Recover

Ability -> capacity building/infrastructure
Anticipate -> disaster preparedness
Reduce the impact -> Preparedness/response
Cope with -> Preparedness/response
Recover -> Recovery

WHAT IS SOCIAL MEDIA?

What is Social Media?
“Online technologies and practices that people
use to share opinions, insights, experiences, and
perspectives with each other.” - tvb.org
“Social media is like going to a large party. Put
on your best outfit, try to be entertaining, don't
put own foot in mouth” - @srufo

What are Social Media Platforms?
Online services, websites and mobile phone apps
through which people can communicate publicly.
 Facebook
 Twitter
 YouTube
 Blogs
 Pinterest
 Instagram
 Flickr …..
1,000s of different
platforms – all
based on the same
ideas.

Traditional communication = one
person is talking to many people
Photo: Andrew Allio on Flickr

Photo: Susy Morris on Flickr
Traditional communication =
neatly bottled and presented

Photo: Groovnick on Flickr
Social Media =
being a participant in a conversation

We have moved from this model …
Source http://www.hypergene.net/wemedia/

… to this model of communication
Source http://www.hypergene.net/wemedia/

Social media is networking!
 The bigger and better your network is,
the easier it is to spread your
information.
 Interesting people will only connect
with you if you have something
interesting to say.
 Don’t be boring – be relevant!
Photo: Patrick Hosely on Flickr

This is not a question of
tools, but of having a
social mindset!

My first exposure to „social media“
1989: Experienced the fall of the
Berlin Wall via BBS
Photo: Gavin Steward

Community based communication
Photo: Gavin Steward
User generated stories written by
people in Berlin and posted to
Bulletin Board Systems more
interesting than traditional media.

2.7 billion
people are using the
internet
Source: ITU

32 %of the population
in Asiais
online
Source: ITU

Asia is home to
50 %of all
social media
users
Source: ITU

Internet-use is
increasingly mobile
Photo: Dave Lawler on Flickr

On mobile phones ...

Photo: Toujour Passages on Flickr
…
through
mobile
data
networks.

6.8
billion
mobile phone
subscriptions!
Source: ITU; Photo: Lirneasia on Flickr

If you think
you are still in
control, your
audience has
probably
already moved
on.
Photo: Joseph Kesisoglou on Flickr

What are people doing online?
 Facebook: 1.1 billion visitors/month
• 300 million photos uploaded/day
 YouTube: 1 billion visitors/month
 QQ: 700 million visitors/month
 Twitter: 300 million visitors/month
• 175 million tweets are sent/day
 Google+: 340 million/month
 WeChat (app): 320 million/month
 Instagram (app): 40 million photos/day
Sources: Buzzfeed / The Cultureist / Global Web Index

People like to talk – and they like to
talk with us

We need to make sure that we are
there to listen and to respond

Photo: Groovnick on Flickr
We need to be respectful …

… else nobody
will want to
listen to us any
longer.
Photo: Fulvio Cavagnini

In 2013, 122 services where removed from the graphic and 113 new were added

Exercise
 Put a sticker with your National Society Logo
in each column under the right answer
 The first set of questions are about your
country, the second set is about your NS
 Take some time to look at the board and find
colleagues who are similar to you

SOCIAL MEDIA AND
RESILIENCE?
Photo: John Larsson on Flickr

Reminder: Resilience
Ability -> capacity building/infrastructure
Anticipate -> disaster preparedness
Reduce the impact -> Preparedness/response
Cope with -> Preparedness/response
Recover -> Recovery

Resilience and Social Media
 Ability: What do you need to know to use
social media effectively?
 Anticipate: How can it help you prepare for
disasters better?
 Reduce the impact: How can you use social
media to improve disaster response?
 Cope with and recover: How can it help the
affected population deal with the situation?

Social media can encourages
life-saving actions
Source: American Red Cross

Social Media and Resilience
 Social media can help make your message more
powerful by spreading it faster and
wider and getting people more
interested.
 Interested people are more likely to pay
attention to what you are saying.
 But: Social media cannot replace your
existing activities.

Thank you!
Timo Lüge
Social Media for Good
www.sm4good.com
timo.luege@gmail.com
Twitter: @timolue

1.1 intro sm and resilience final

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