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1.1 intro sm and resilience final

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  • Actively take part in the conversation. Listening when someone else has something to say, adding your own knowledge when appropriate.
  • Because we are already doing it in other situations.
  • Which brings me to my last point.
  • Transcript

    • 1. SOCIAL MEDIA AND RESILIENCE 17.07.2013 Social Media for Good – www.sm4good.com 1 #sm4res
    • 2. Resilience – IFRC definition The ability of individuals, communities, organisations, or countries exposed to disasters and crises and underlying vulnerabilities to: anticipate, reduce the impact of, cope with and recover from the effects of adversity without compromising their long-term prospects. 17.07.2013 2Social Media for Good – www.sm4good.com
    • 3. Resilience – IFRC definition The ability of individuals, communities, organisations, or countries exposed to disasters and crises and underlying vulnerabilities to: anticipate, reduce the impact of, cope with and recover from the effects of adversity without compromising their long-term prospects. 17.07.2013 3Social Media for Good – www.sm4good.com
    • 4. Resilience – IFRC definition Ability Anticipate Reduce the impact Cope with Recover 17.07.2013 4Social Media for Good – www.sm4good.com
    • 5. Resilience – IFRC definition Ability -> capacity building/infrastructure Anticipate -> disaster preparedness Reduce the impact -> Preparedness/response Cope with -> Preparedness/response Recover -> Recovery 17.07.2013 5Social Media for Good – www.sm4good.com
    • 6. WHAT IS SOCIAL MEDIA? 17.07.2013 Social Media for Good – www.sm4good.com 6
    • 7. What is Social Media? “Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.” - tvb.org “Social media is like going to a large party. Put on your best outfit, try to be entertaining, don't put own foot in mouth” - @srufo 17.07.2013 7Social Media for Good – www.sm4good.com
    • 8. What are Social Media Platforms? Online services, websites and mobile phone apps through which people can communicate publicly.  Facebook  Twitter  YouTube  Blogs  Pinterest  Instagram  Flickr ….. 17.07.2013 8Social Media for Good – www.sm4good.com 1,000s of different platforms – all based on the same ideas.
    • 9. 17.07.2013 9Social Media for Good – www.sm4good.com Traditional communication = one person is talking to many people Photo: Andrew Allio on Flickr
    • 10. Photo: Susy Morris on Flickr Traditional communication = neatly bottled and presented
    • 11. Photo: Groovnick on Flickr Social Media = being a participant in a conversation
    • 12. We have moved from this model … Source http://www.hypergene.net/wemedia/
    • 13. … to this model of communication Source http://www.hypergene.net/wemedia/
    • 14. 17.07.2013 14Social Media for Good – www.sm4good.com Social media is networking!  The bigger and better your network is, the easier it is to spread your information.  Interesting people will only connect with you if you have something interesting to say.  Don’t be boring – be relevant! Photo: Patrick Hosely on Flickr
    • 15. This is not a question of tools, but of having a social mindset! 17.07.2013 15Social Media for Good – www.sm4good.com
    • 16. My first exposure to „social media“ 17.07.2013 16Social Media for Good – www.sm4good.com 1989: Experienced the fall of the Berlin Wall via BBS Photo: Gavin Steward
    • 17. Community based communication 17.07.2013 17Social Media for Good – www.sm4good.com Photo: Gavin Steward User generated stories written by people in Berlin and posted to Bulletin Board Systems more interesting than traditional media.
    • 18. 2.7 billion people are using the internet Source: ITU
    • 19. 32 %of the population in Asiais online Source: ITU
    • 20. Asia is home to 50 %of all social media users Source: ITU
    • 21. 17.07.2013 21Social Media for Good – www.sm4good.com Internet-use is increasingly mobile Photo: Dave Lawler on Flickr
    • 22. 17.07.2013 22Social Media for Good – www.sm4good.com On mobile phones ...
    • 23. 17.07.2013 23Social Media for Good – www.sm4good.com Photo: Toujour Passages on Flickr … through mobile data networks.
    • 24. 17.07.2013 Social Media for Good – www.sm4good.com 24 6.8 billion mobile phone subscriptions! Source: ITU; Photo: Lirneasia on Flickr
    • 25. 17.07.2013 Social Media for Good – www.sm4good.com 25
    • 26. 17.07.2013 26Social Media for Good – www.sm4good.com If you think you are still in control, your audience has probably already moved on. Photo: Joseph Kesisoglou on Flickr
    • 27. What are people doing online?  Facebook: 1.1 billion visitors/month • 300 million photos uploaded/day  YouTube: 1 billion visitors/month  QQ: 700 million visitors/month  Twitter: 300 million visitors/month • 175 million tweets are sent/day  Google+: 340 million/month  WeChat (app): 320 million/month  Instagram (app): 40 million photos/day 17.07.2013 27Social Media for Good – www.sm4good.com Sources: Buzzfeed / The Cultureist / Global Web Index
    • 28. People like to talk – and they like to talk with us
    • 29. We need to make sure that we are there to listen and to respond
    • 30. Photo: Groovnick on Flickr We need to be respectful …
    • 31. … else nobody will want to listen to us any longer. Photo: Fulvio Cavagnini
    • 32. 17.07.2013 32Social Media for Good – www.sm4good.com In 2013, 122 services where removed from the graphic and 113 new were added
    • 33. Exercise  Put a sticker with your National Society Logo in each column under the right answer  The first set of questions are about your country, the second set is about your NS  Take some time to look at the board and find colleagues who are similar to you 17.07.2013 33Social Media for Good – www.sm4good.com
    • 34. SOCIAL MEDIA AND RESILIENCE? 17.07.2013 Social Media for Good – www.sm4good.com 34 Photo: John Larsson on Flickr
    • 35. Reminder: Resilience Ability -> capacity building/infrastructure Anticipate -> disaster preparedness Reduce the impact -> Preparedness/response Cope with -> Preparedness/response Recover -> Recovery 17.07.2013 35Social Media for Good – www.sm4good.com
    • 36. Resilience and Social Media  Ability: What do you need to know to use social media effectively?  Anticipate: How can it help you prepare for disasters better?  Reduce the impact: How can you use social media to improve disaster response?  Cope with and recover: How can it help the affected population deal with the situation? 17.07.2013 36Social Media for Good – www.sm4good.com
    • 37. 17.07.2013 37Social Media for Good – www.sm4good.com Social media can encourages life-saving actions Source: American Red Cross
    • 38. Social Media and Resilience  Social media can help make your message more powerful by spreading it faster and wider and getting people more interested.  Interested people are more likely to pay attention to what you are saying.  But: Social media cannot replace your existing activities. 17.07.2013 38Social Media for Good – www.sm4good.com
    • 39. Thank you! Timo Lüge Social Media for Good www.sm4good.com timo.luege@gmail.com Twitter: @timolue 17.07.2013 39Social Media for Good – www.sm4good.com

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