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SOCIAL MEDIA
AND RESILIENCE
17.07.2013 Social Media for Good – www.sm4good.com 1
#sm4res
Resilience – IFRC definition
The ability of
individuals, communities, organisations, or
countries exposed to disasters and...
Resilience – IFRC definition
The ability of
individuals, communities, organisations, or
countries exposed to disasters and...
Resilience – IFRC definition
Ability
Anticipate
Reduce the impact
Cope with
Recover
17.07.2013 4Social Media for Good – ww...
Resilience – IFRC definition
Ability -> capacity building/infrastructure
Anticipate -> disaster preparedness
Reduce the im...
WHAT IS SOCIAL MEDIA?
17.07.2013 Social Media for Good – www.sm4good.com 6
What is Social Media?
“Online technologies and practices that people
use to share opinions, insights, experiences, and
per...
What are Social Media Platforms?
Online services, websites and mobile phone apps
through which people can communicate publ...
17.07.2013 9Social Media for Good – www.sm4good.com
Traditional communication = one
person is talking to many people
Photo...
Photo: Susy Morris on Flickr
Traditional communication =
neatly bottled and presented
Photo: Groovnick on Flickr
Social Media =
being a participant in a conversation
We have moved from this model …
Source http://www.hypergene.net/wemedia/
… to this model of communication
Source http://www.hypergene.net/wemedia/
17.07.2013 14Social Media for Good – www.sm4good.com
Social media is networking!
 The bigger and better your network is,
...
This is not a question of
tools, but of having a
social mindset!
17.07.2013 15Social Media for Good – www.sm4good.com
My first exposure to „social media“
17.07.2013 16Social Media for Good – www.sm4good.com
1989: Experienced the fall of the...
Community based communication
17.07.2013 17Social Media for Good – www.sm4good.com
Photo: Gavin Steward
User generated sto...
2.7 billion
people are using the
internet
Source: ITU
32 %of the population
in Asiais
online
Source: ITU
Asia is home to
50 %of all
social media
users
Source: ITU
17.07.2013 21Social Media for Good – www.sm4good.com
Internet-use is
increasingly mobile
Photo: Dave Lawler on Flickr
17.07.2013 22Social Media for Good – www.sm4good.com
On mobile phones ...
17.07.2013 23Social Media for Good – www.sm4good.com
Photo: Toujour Passages on Flickr
…
through
mobile
data
networks.
17.07.2013 Social Media for Good – www.sm4good.com 24
6.8
billion
mobile phone
subscriptions!
Source: ITU; Photo: Lirneasi...
17.07.2013 Social Media for Good – www.sm4good.com 25
17.07.2013 26Social Media for Good – www.sm4good.com
If you think
you are still in
control, your
audience has
probably
alr...
What are people doing online?
 Facebook: 1.1 billion visitors/month
• 300 million photos uploaded/day
 YouTube: 1 billio...
People like to talk – and they like to
talk with us
We need to make sure that we are
there to listen and to respond
Photo: Groovnick on Flickr
We need to be respectful …
… else nobody
will want to
listen to us any
longer.
Photo: Fulvio Cavagnini
17.07.2013 32Social Media for Good – www.sm4good.com
In 2013, 122 services where removed from the graphic and 113 new were...
Exercise
 Put a sticker with your National Society Logo
in each column under the right answer
 The first set of question...
SOCIAL MEDIA AND
RESILIENCE?
17.07.2013 Social Media for Good – www.sm4good.com 34
Photo: John Larsson on Flickr
Reminder: Resilience
Ability -> capacity building/infrastructure
Anticipate -> disaster preparedness
Reduce the impact -> ...
Resilience and Social Media
 Ability: What do you need to know to use
social media effectively?
 Anticipate: How can it ...
17.07.2013 37Social Media for Good – www.sm4good.com
Social media can encourages
life-saving actions
Source: American Red ...
Social Media and Resilience
 Social media can help make your message more
powerful by spreading it faster and
wider and g...
Thank you!
Timo Lüge
Social Media for Good
www.sm4good.com
timo.luege@gmail.com
Twitter: @timolue
17.07.2013 39Social Medi...
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1.1 intro sm and resilience final

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  • Actively take part in the conversation. Listening when someone else has something to say, adding your own knowledge when appropriate.
  • Because we are already doing it in other situations.
  • Which brings me to my last point.
  • Transcript of "1.1 intro sm and resilience final"

    1. 1. SOCIAL MEDIA AND RESILIENCE 17.07.2013 Social Media for Good – www.sm4good.com 1 #sm4res
    2. 2. Resilience – IFRC definition The ability of individuals, communities, organisations, or countries exposed to disasters and crises and underlying vulnerabilities to: anticipate, reduce the impact of, cope with and recover from the effects of adversity without compromising their long-term prospects. 17.07.2013 2Social Media for Good – www.sm4good.com
    3. 3. Resilience – IFRC definition The ability of individuals, communities, organisations, or countries exposed to disasters and crises and underlying vulnerabilities to: anticipate, reduce the impact of, cope with and recover from the effects of adversity without compromising their long-term prospects. 17.07.2013 3Social Media for Good – www.sm4good.com
    4. 4. Resilience – IFRC definition Ability Anticipate Reduce the impact Cope with Recover 17.07.2013 4Social Media for Good – www.sm4good.com
    5. 5. Resilience – IFRC definition Ability -> capacity building/infrastructure Anticipate -> disaster preparedness Reduce the impact -> Preparedness/response Cope with -> Preparedness/response Recover -> Recovery 17.07.2013 5Social Media for Good – www.sm4good.com
    6. 6. WHAT IS SOCIAL MEDIA? 17.07.2013 Social Media for Good – www.sm4good.com 6
    7. 7. What is Social Media? “Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.” - tvb.org “Social media is like going to a large party. Put on your best outfit, try to be entertaining, don't put own foot in mouth” - @srufo 17.07.2013 7Social Media for Good – www.sm4good.com
    8. 8. What are Social Media Platforms? Online services, websites and mobile phone apps through which people can communicate publicly.  Facebook  Twitter  YouTube  Blogs  Pinterest  Instagram  Flickr ….. 17.07.2013 8Social Media for Good – www.sm4good.com 1,000s of different platforms – all based on the same ideas.
    9. 9. 17.07.2013 9Social Media for Good – www.sm4good.com Traditional communication = one person is talking to many people Photo: Andrew Allio on Flickr
    10. 10. Photo: Susy Morris on Flickr Traditional communication = neatly bottled and presented
    11. 11. Photo: Groovnick on Flickr Social Media = being a participant in a conversation
    12. 12. We have moved from this model … Source http://www.hypergene.net/wemedia/
    13. 13. … to this model of communication Source http://www.hypergene.net/wemedia/
    14. 14. 17.07.2013 14Social Media for Good – www.sm4good.com Social media is networking!  The bigger and better your network is, the easier it is to spread your information.  Interesting people will only connect with you if you have something interesting to say.  Don’t be boring – be relevant! Photo: Patrick Hosely on Flickr
    15. 15. This is not a question of tools, but of having a social mindset! 17.07.2013 15Social Media for Good – www.sm4good.com
    16. 16. My first exposure to „social media“ 17.07.2013 16Social Media for Good – www.sm4good.com 1989: Experienced the fall of the Berlin Wall via BBS Photo: Gavin Steward
    17. 17. Community based communication 17.07.2013 17Social Media for Good – www.sm4good.com Photo: Gavin Steward User generated stories written by people in Berlin and posted to Bulletin Board Systems more interesting than traditional media.
    18. 18. 2.7 billion people are using the internet Source: ITU
    19. 19. 32 %of the population in Asiais online Source: ITU
    20. 20. Asia is home to 50 %of all social media users Source: ITU
    21. 21. 17.07.2013 21Social Media for Good – www.sm4good.com Internet-use is increasingly mobile Photo: Dave Lawler on Flickr
    22. 22. 17.07.2013 22Social Media for Good – www.sm4good.com On mobile phones ...
    23. 23. 17.07.2013 23Social Media for Good – www.sm4good.com Photo: Toujour Passages on Flickr … through mobile data networks.
    24. 24. 17.07.2013 Social Media for Good – www.sm4good.com 24 6.8 billion mobile phone subscriptions! Source: ITU; Photo: Lirneasia on Flickr
    25. 25. 17.07.2013 Social Media for Good – www.sm4good.com 25
    26. 26. 17.07.2013 26Social Media for Good – www.sm4good.com If you think you are still in control, your audience has probably already moved on. Photo: Joseph Kesisoglou on Flickr
    27. 27. What are people doing online?  Facebook: 1.1 billion visitors/month • 300 million photos uploaded/day  YouTube: 1 billion visitors/month  QQ: 700 million visitors/month  Twitter: 300 million visitors/month • 175 million tweets are sent/day  Google+: 340 million/month  WeChat (app): 320 million/month  Instagram (app): 40 million photos/day 17.07.2013 27Social Media for Good – www.sm4good.com Sources: Buzzfeed / The Cultureist / Global Web Index
    28. 28. People like to talk – and they like to talk with us
    29. 29. We need to make sure that we are there to listen and to respond
    30. 30. Photo: Groovnick on Flickr We need to be respectful …
    31. 31. … else nobody will want to listen to us any longer. Photo: Fulvio Cavagnini
    32. 32. 17.07.2013 32Social Media for Good – www.sm4good.com In 2013, 122 services where removed from the graphic and 113 new were added
    33. 33. Exercise  Put a sticker with your National Society Logo in each column under the right answer  The first set of questions are about your country, the second set is about your NS  Take some time to look at the board and find colleagues who are similar to you 17.07.2013 33Social Media for Good – www.sm4good.com
    34. 34. SOCIAL MEDIA AND RESILIENCE? 17.07.2013 Social Media for Good – www.sm4good.com 34 Photo: John Larsson on Flickr
    35. 35. Reminder: Resilience Ability -> capacity building/infrastructure Anticipate -> disaster preparedness Reduce the impact -> Preparedness/response Cope with -> Preparedness/response Recover -> Recovery 17.07.2013 35Social Media for Good – www.sm4good.com
    36. 36. Resilience and Social Media  Ability: What do you need to know to use social media effectively?  Anticipate: How can it help you prepare for disasters better?  Reduce the impact: How can you use social media to improve disaster response?  Cope with and recover: How can it help the affected population deal with the situation? 17.07.2013 36Social Media for Good – www.sm4good.com
    37. 37. 17.07.2013 37Social Media for Good – www.sm4good.com Social media can encourages life-saving actions Source: American Red Cross
    38. 38. Social Media and Resilience  Social media can help make your message more powerful by spreading it faster and wider and getting people more interested.  Interested people are more likely to pay attention to what you are saying.  But: Social media cannot replace your existing activities. 17.07.2013 38Social Media for Good – www.sm4good.com
    39. 39. Thank you! Timo Lüge Social Media for Good www.sm4good.com timo.luege@gmail.com Twitter: @timolue 17.07.2013 39Social Media for Good – www.sm4good.com
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