Transition from ecommerce to mcommerce

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This presentation highlights a new trend of eCommerce to mCommerce in online shopping behavior of customers. mCommerce is online shopping through mobile.

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  • Courtesy: www.ifour-consultancy.com
  • Courtesy: www.ifour-consultancy.com
  • Courtesy: www.ifour-consultancy.com
  • Courtesy: www.ifour-consultancy.com
  • Courtesy: www.ifour-consultancy.com
  • Courtesy: www.ifour-consultancy.com
  • Courtesy: www.ifour-consultancy.com
  • Courtesy: www.ifour-consultancy.com
  • Courtesy: www.ifour-consultancy.com
  • Courtesy: www.ifour-consultancy.com
  • Courtesy: www.ifour-consultancy.com
  • Courtesy: www.ifour-consultancy.com
  • Courtesy: www.ifour-consultancy.com
  • Courtesy: www.ifour-consultancy.com
  • Transition from ecommerce to mcommerce

    1. 1. iFour ConsultancyTransition from eCommerce to mCommerce
    2. 2. eCommerce  It refers to businesses and consumers buying and selling products online  It does not refer to the selling of physical products, it can also refer to the selling of services where payments for the services are made online  Quick, easy and convenient Product comparisons Lower prices eCommerce solution provider India
    3. 3. mCommerce It is ability to conduct commerce using a mobile device, such as mobile phone, a PDA, a smartphone, or other emerging mobile equipments It allows the user to access computer mediated networks i.e the internet and make transactions from anywhere in the world Strong user adoption Seamless app rollout campaigns eCommerce solution provider India
    4. 4. eCommerce flow eCommerce solution provider India
    5. 5. mCommerce flow eCommerce solution provider India
    6. 6. Differences between ecommerce and mCommerce eCommerce solution provider India
    7. 7. It can increase sales and decrease costs A firm can use electronic commerce to reach narrow market segments that are widely scattered geographically It provides buyers with a wider range of choice than traditional commerce Advantages of eCommerce eCommerce solution provider India
    8. 8. Consumers are still somewhat afraid of sending their credit card numbers over the internet due to the existence of malpractice It is costly in many circumstances The quality and quantity of the product cannot be estimated to its real value Disadvantages of eCommerce eCommerce solution provider India
    9. 9. Covers wild distance Consumer deals Savings Easy to use Advantages of mCommerce eCommerce solution provider India
    10. 10. Smart phone limitation Risk factor Connectivity Habituate Disadvantages of mCommerce eCommerce solution provider India
    11. 11. Time cost: In case of mCommerce services are provided at the point of need Convenience cost: Different mcommerce platforms are integrated to the work environment there is no transition required Customization: mCommerce allows the services to be catered towards users needs Increase in number of devices: with a shift in the medium of communication from PC’s to tablets and Smartphone's there is parallel transition from eComerce to mCommerce From eCommerce to mCommerce eCommerce solution provider India
    12. 12. 59% men prefer to purchase on their phones while 77% women prefer tablets for shopping mCommerce spend for males is $677 and for female, it is $489 51% of people aged between 18 and 34 shop on their phones, only 18% of those between 55 and 64 have shopped on their mobile phones Smartphone users spend more time on mobile apps than on mobile sites Facts and figures about mCommerce platforms eCommerce solution provider India
    13. 13. Commodities which users prefer to buy online eCommerce solution provider India
    14. 14. Attraction: Since the customers are not fixed to a single location while browsing for a particular commodity they look for the nearest store and also for any special offer which prevail in the nearest store. Visibility: Since the screen/visibility and scope of a mobile device is limited as compared to that of a PC, the applications should also be different. Limitations of mCommerce over eCommerce eCommerce solution provider India
    15. 15. Light pages: Compared to the e-commerce communication channels, the m-commerce channels suffer from latency and low band width. Payment: The payment transactions and the exchange of sensitive data should be made more secure. Online payments are a great deterrent in the successful path of online purchase platforms. Limitations continued.. eCommerce solution provider India
    16. 16.  http://www.slideshare.net/SteveFort/advantages-disadvantages-of-mobile- commerce  http://sanleen.wordpress.com/2013/08/30/e-commerce-vs-m- commerce/comment-page-1/  http://www.slideshare.net/ganesh_channa/ecommerce-and-mcommerce  eCommerce solution provider India References

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