Engineers as Category Creators David E. Goldberg Illinois Foundry for Innovation in Engineering Education University of Illinois at Urbana-Champaign Urbana, IL 61801 USA [email_address]

Motivation & Roadmap Broad recognition that the world is different, a creative era. Need engineers in tune with the times. Roadmap: Cold war curriculum in internet world. Missed revolutions. Engineer of the future as category creator. The problem of change in engineering education. © David E. Goldberg 2008

Broad recognition that the world is different, a creative era.

Need engineers in tune with the times.

Roadmap:

Cold war curriculum in internet world.

Missed revolutions.

Engineer of the future as category creator.

The problem of change in engineering education.

Cold War Curriculum, Internet World In final days of Vannevar Bush era. Science: The Endless Frontier, set stage for NSF & research. Appropriate to hierarchical, specialized world. Is it appropriate today? © David E. Goldberg 2008 Vannevar Bush (1890-1974)

In final days of Vannevar Bush era.

Science: The Endless Frontier, set stage for NSF & research.

Appropriate to hierarchical, specialized world.

Is it appropriate today?

Times are a Changin’ Missed revolutions since WW2: Quality revolution. Entrepreneurial revolution. IT revolution. Conceptual or creative revolution. What sense missed? Ignored in the academy. Explained by tech & economics: Communications & transportation Transaction costs & network effects © David E. Goldberg 2008 Bob Dylan (b. 1941)

Missed revolutions since WW2:

Quality revolution.

Entrepreneurial revolution.

IT revolution.

Conceptual or creative revolution.

What sense missed? Ignored in the academy.

Explained by tech & economics:

Communications & transportation

Transaction costs & network effects

Engineer as Category Creators Cold war engineer as category enhancer . Creative era engineer as category creator. Create new categories of products and service. Right-brained thinking: integrative, creative, intuitive. MFA + Engineer vs. MBA + Engineer. © David E. Goldberg 2008

Cold war engineer as category enhancer .

Creative era engineer as category creator.

Create new categories of products and service.

Right-brained thinking: integrative, creative, intuitive.

MFA + Engineer vs. MBA + Engineer.

Engineering Ed Slow to Change Have reasons, motivation, will & models to change. Departmental system is resists change. Illinois has created iFoundry: Illinois Foundry for Innovation in Engineering Education. Bottom line: To educate category creators need principled approach to change. Stay tuned. © David E. Goldberg 2008 http://www.illigal.uiuc.edu/web/ifoundry

Have reasons, motivation, will & models to change.

Departmental system is resists change.

Illinois has created iFoundry: Illinois Foundry for Innovation in Engineering Education.

Bottom line: To educate category creators need principled approach to change. Stay tuned.

Engineers as Category Creators David E. Goldberg Illinois Foundry for Innovation in Engineering Education University of Illinois at Urbana-Champaign Urbana, IL 61801 USA [email_address]