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Brainstorming
 

Brainstorming

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Brainstorming is a group creativity technique designed to generate a large number of ideas. This talk presents strategies to provide effective brainstorming process.

Brainstorming is a group creativity technique designed to generate a large number of ideas. This talk presents strategies to provide effective brainstorming process.

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    Brainstorming Brainstorming Presentation Transcript

    • Brainstorming David Weightman, School of Art and Design, UIUC
    • The best way to get a good idea is to get a lot of ideas Linus Pauling
    • The best way to get a good idea is to get a lot of ideas Linus Pauling ( Nobel prize winner for Chemistry )
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    • Suggestions for process
    • First run for a set time, aim for maximum number of ideas Suggestions for process
    • First run for a set time, aim for maximum number of ideas Categorize and regroup Suggestions for process
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    • First run for a set time, aim for maximum number of ideas Categorize and regroup Reflect on the groups Suggestions for process
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    • First run for a set time, aim for maximum number of ideas Categorize and regroup Reflect on the groups Reframe the focus and go again Suggestions for process
    • First run for a set time, aim for maximum number of ideas Categorize and regroup Reflect on the groups Reframe the focus and go again Evaluate what you’ve got Suggestions for process
    • Seven secrets of brainstorming (after IDEO)
    •  
    • Warm up your mental muscles Seven secrets of brainstorming (after IDEO)
    • Warm up your mental muscles Define the focus Seven secrets of brainstorming (after IDEO)
    • Warm up your mental muscles Define the focus Number your ideas, go for quantity, set a target Seven secrets of brainstorming (after IDEO)
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    • Warm up your mental muscles Define the focus Number your ideas, go for quantity, set a target Encourage wild ideas Seven secrets of brainstorming (after IDEO)
    • Warm up your mental muscles Define the focus Number your ideas, go for quantity, set a target Encourage wild ideas Suspend judgment in first stage to promote flow of ideas Seven secrets of brainstorming (after IDEO)
    • Warm up your mental muscles Define the focus Number your ideas, go for quantity, set a target Encourage wild ideas Suspend judgment in first stage to promote flow of ideas Get visual, sketch it out Seven secrets of brainstorming (after IDEO)
    • Warm up your mental muscles Define the focus Number your ideas, go for quantity, set a target Encourage wild ideas Suspend judgment in first stage to promote flow of ideas Get visual, sketch it out One conversation at a time Seven secrets of brainstorming (after IDEO)
    • So enjoy!
    • The art of innovation… Kelley, Littman, Peters Ten faces of innovation… Kelley, Littman Some further reading