Brainstorming

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Brainstorming is a group creativity technique designed to generate a large number of ideas. This talk presents strategies to provide effective brainstorming process.

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Brainstorming

  1. 1. Brainstorming David Weightman, School of Art and Design, UIUC
  2. 2. The best way to get a good idea is to get a lot of ideas Linus Pauling
  3. 3. The best way to get a good idea is to get a lot of ideas Linus Pauling ( Nobel prize winner for Chemistry )
  4. 5. Suggestions for process
  5. 6. First run for a set time, aim for maximum number of ideas Suggestions for process
  6. 7. First run for a set time, aim for maximum number of ideas Categorize and regroup Suggestions for process
  7. 9. First run for a set time, aim for maximum number of ideas Categorize and regroup Reflect on the groups Suggestions for process
  8. 11. First run for a set time, aim for maximum number of ideas Categorize and regroup Reflect on the groups Reframe the focus and go again Suggestions for process
  9. 12. First run for a set time, aim for maximum number of ideas Categorize and regroup Reflect on the groups Reframe the focus and go again Evaluate what you’ve got Suggestions for process
  10. 13. Seven secrets of brainstorming (after IDEO)
  11. 15. Warm up your mental muscles Seven secrets of brainstorming (after IDEO)
  12. 16. Warm up your mental muscles Define the focus Seven secrets of brainstorming (after IDEO)
  13. 17. Warm up your mental muscles Define the focus Number your ideas, go for quantity, set a target Seven secrets of brainstorming (after IDEO)
  14. 19. Warm up your mental muscles Define the focus Number your ideas, go for quantity, set a target Encourage wild ideas Seven secrets of brainstorming (after IDEO)
  15. 20. Warm up your mental muscles Define the focus Number your ideas, go for quantity, set a target Encourage wild ideas Suspend judgment in first stage to promote flow of ideas Seven secrets of brainstorming (after IDEO)
  16. 21. Warm up your mental muscles Define the focus Number your ideas, go for quantity, set a target Encourage wild ideas Suspend judgment in first stage to promote flow of ideas Get visual, sketch it out Seven secrets of brainstorming (after IDEO)
  17. 22. Warm up your mental muscles Define the focus Number your ideas, go for quantity, set a target Encourage wild ideas Suspend judgment in first stage to promote flow of ideas Get visual, sketch it out One conversation at a time Seven secrets of brainstorming (after IDEO)
  18. 23. So enjoy!
  19. 24. The art of innovation… Kelley, Littman, Peters Ten faces of innovation… Kelley, Littman Some further reading

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