Glossary Partnership


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Glossary Partnership

  1. 1. iFoods .tv Partnership Opportunity
  2. 2. What is iFoods? <ul><li>Website with 140 Professionally produced step by step video cooking tutorials with a further 300 videos planned for production over the next 18 months; </li></ul><ul><li>Videos presented by Niall Harbison and developed by Pieter Plaetinck; </li></ul><ul><li>Thriving social networking site where members can upload their own video cooking content ; </li></ul><ul><li>The future of cooking instruction. </li></ul>
  3. 3. Why iFoods? <ul><li>iFoods provides a unique opportunity for partnership as it fulfils the following criteria: </li></ul><ul><li>Worldwide food website </li></ul><ul><li>Large identifiable target audience </li></ul><ul><li>Niche and focussed </li></ul><ul><li>High Google PR </li></ul><ul><li>Innovative and Unique </li></ul><ul><li>Large Marketing Spend </li></ul><ul><li>Award winning </li></ul>
  4. 4. <ul><li>iFoods is creating the world’s first ever video glossary </li></ul><ul><li>Initial launch with 400 glossary terms, which will include: </li></ul><ul><ul><li>30 second video explaining glossary term or uses </li></ul></ul><ul><ul><li>Text description </li></ul></ul><ul><ul><li>Wikipedia link </li></ul></ul><ul><ul><li>Link to nutritional information </li></ul></ul><ul><ul><li>Link to purchasing information </li></ul></ul><ul><ul><li>Links to recipes within the iFoods site which involve the ingredient </li></ul></ul>The iFoods Video Glossary
  5. 5. <ul><li>Product placement within the video or ‘Active’ advertising opportunity; </li></ul><ul><li>Potential to use your own product expert for the videos, if desired; </li></ul><ul><li>Link to purchasing information (brand website) </li></ul><ul><li>Banner ad linking to brand website </li></ul><ul><li>Significant media coverage surrounding launch due to innovation and exclusivity </li></ul><ul><li>Unique opportunity to be involved in a viral marketing initiative with explosive potential </li></ul>What does the glossary offer?
  6. 6. All ingredients within recipes on iFoods will be hot linked (click through links) to relevant sections of the glossary so that users interested in certain products are targeted by relevant producers Marketed as the ultimate reference tool for food bloggers around the world to use as links within their posts. iFoods is creating a media rich “Wikipedia for foodies” How will the glossary be ‘pushed’?
  7. 7. Large SEO budget to ensure that each individual brand will be highly ranked within search engines for “long tail searches” If brands do not have online purchasing capability links will be provided to purchase their products from online supermarkets Marketing and PR campaign to kick off as soon as project comes out of BETA with the innovative nature of project sure to generate large scale coverage How will the glossary be ‘pushed’?
  8. 8. <ul><li>Limitless exposure of brand on International website to a targeted online community of food lovers. </li></ul><ul><ul><li>Page and link remains for 1 year with global reach and no limit on pageviews. </li></ul></ul><ul><ul><li> is populated with a community of foodies discussing food and searching for cooking advice and suggestion. </li></ul></ul><ul><li>Web traffic and sales increased through links from . </li></ul><ul><ul><li>With direct links from glossary page to your website, increased traffic is assured. </li></ul></ul><ul><ul><li>Ability to leverage off iFoods’ high Google PR. Sites linked to by iFoods improve their Google rankings as a result of the link. </li></ul></ul>The Offer
  9. 9. <ul><li>We are currently accepting submissions to the glossary </li></ul><ul><ul><li>All ingredients or brands will be considered for inclusion </li></ul></ul><ul><ul><li>The initial list for BETA stage of the project will be limited to 400 ingredients </li></ul></ul><ul><ul><li>Only one brand will be considered per ingredient </li></ul></ul><ul><ul><li>Placement within the glossary will last for 1 year commencing on the 1 st August 2008 </li></ul></ul><ul><ul><li>Brands will be allowed to supply their own expert to appear in the video </li></ul></ul><ul><ul><li> will be in charge of filming all the videos </li></ul></ul>The Process
  10. 10. For more information and a rate card for your ingredient please contact us: [email_address] + 353 1 5111257 +353 (0) 872239832 How to get involved