0
Company
Credentials
October - 2013

Member of

1
LF Channel – who we are?
We are a marketing and communication agency serving the Iberian market
with a strong background i...
something new to offer
• wide coverage
• proven experience
• unique knowledge in consumer electronics
• economic solvency
...
agile and flexible structure
Managing
Director

Marketing

Events

Task Forces

Channel
Specialists

Assistants

PR

Promo...
LF Channel passion for service
events

pr and
communication

marketing
consultancy

.
online
marketing
commercial
marketin...
marketing consultancy
market introduction
introduce our customers to key
players in the Spanish market
account Management
...
commercial marketing
sales promoters – task forces
a good service to the distribution channel positions our brand top of m...
public relations
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

analyze media awareness
design communication plans and programs
introduce ...
event management
the organization of events includes an infinite multitude of
activities, as it is characterized by a cust...
online marketing
•

SEO (Search Engine Optimization)
• optimizing contents & meta tags
• analyze optimal keywords for lead...
online marketing
•

social media marketing
• creating social strategies for your company
• analysis of social media and se...
LF Channel Service Credentials
Upcoming SlideShare
Loading in...5
×

LF Channel Service Credentials

209

Published on

LF Channel, marketing and communication agency service description for the Spanish market. Specialized in Field Marketing, Point of Sale animation, PR, Events, Communication.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
209
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "LF Channel Service Credentials"

  1. 1. Company Credentials October - 2013 Member of 1
  2. 2. LF Channel – who we are? We are a marketing and communication agency serving the Iberian market with a strong background in consumer electronic and technology markets that can provide a positive change in our daily life. About us : LF Channel has 17 years of experience in marketing below the line and communication. Team of 40 professionals. Turnover of 3 million euros in 2012. Founded and managed by our CEO, Imma Folch. LF Channel is one of the most importat marketing and communication agencies in the IT and CE Channels in Iberia Offices in Barcelona, Madrid and Lisbon.
  3. 3. something new to offer • wide coverage • proven experience • unique knowledge in consumer electronics • economic solvency • high qualified staff • agile and flexible structure • excellence in management • excellence in recruitment • permanent internal training • the best possible refrences 3
  4. 4. agile and flexible structure Managing Director Marketing Events Task Forces Channel Specialists Assistants PR Promotional Campaigns On Line Admin Direct Marketing Finance Documentation SEM / SEO / SM Admin Assistants Account Mgrs Account Mgrs Community Mgr IS / IT Account Mgrs multitask team, client oriented and used to work by objectives. 4
  5. 5. LF Channel passion for service events pr and communication marketing consultancy . online marketing commercial marketing
  6. 6. marketing consultancy market introduction introduce our customers to key players in the Spanish market account Management offer personal support to distributors, resellers and third party companies marketing Plans drive marketing actions to increase mind-share in a multivendor market trainings constant training on product and programs, tailored for each partner quantitative and qualitative studies designed ad-hoc for each customer and specific market online research consumer panels specific data bases field Market Research covering all Spain with trained field interviewers market intelligence tools and methods 6
  7. 7. commercial marketing sales promoters – task forces a good service to the distribution channel positions our brand top of mind of our resellers. Implementing a Task Force allows us to constantly train the channel, follow up on product orders and analyze each point of sale for specific promotional strategies. point of sale promoters besides increasing sales, a demo days campaign offers brand recognition and knowledge of our products, services or company by our potential clients and customers merchandisers a good product placement and rack management facilitates clerk’s work at the point of sale. With the information we obtain from our visits, we can define distribution strategies and adapt the best product mix for each point of sale. 7
  8. 8. public relations • • • • • • • • • • • • • • • analyze media awareness design communication plans and programs introduce our customers to the media build messaging and strategic planning draft/localize and distribute press releases write background articles, bylines, advertorials. article placement. develop case studies. manage review and award programs crisis communication programs media training for representatives acting locally track competitors activities and media coverage organize press events and product launches secure one2one interviews and speaking opportunities ...intensive search of synergies between PR and marketing to increase results and reduce costs 8
  9. 9. event management the organization of events includes an infinite multitude of activities, as it is characterized by a customization of the service and a great creativity. we organize all kind of events, for example: • conventions, congresses, conferences and seminars • promotional acts, presentations and product launches • incentive trips • sport and cultural events • road shows; workshops • special services for trade shows (renting space, stands, staff,...) • VIP cocktails, dinners and other activities 9
  10. 10. online marketing • SEO (Search Engine Optimization) • optimizing contents & meta tags • analyze optimal keywords for leads • SEM ( Search Engine Marketing ) • building Adwords Campaign after analyzing competence keywords, rankings and leads. • increase current PPC campaigns • campaign tracking and monitoring • website development and audit • analysis of website issues • analysis of how Google reads your page • analysis of the usability and navigability of your website • website development optimized, content reach and with the convenient usability • online Reputation Audit 10
  11. 11. online marketing • social media marketing • creating social strategies for your company • analysis of social media and search of potential customers among social media users • generation of engagement • managing online reputation • affiliate marketing • implementation of strategies for affiliation programmes • management of affiliate sites & partner relationships • tracking & monitoring affiliate strategies • email marketing • in-house design and development of email marketing campaigns • conversions tracking and content development improvement to achieve customers goals 11
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×