Brand Building Through Social Media & Internet

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Presentation from my talk on Brand Building through Social Media & Internet at the 3rd ALTEN - Trade Fair, Conference - International Exhibition & Conference on Alternate Energy Products & Power …

Presentation from my talk on Brand Building through Social Media & Internet at the 3rd ALTEN - Trade Fair, Conference - International Exhibition & Conference on Alternate Energy Products & Power Backup Systems.

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  • I often get asked 'What is social media?' and in a sense I hate to define it...I believe once you define it then you restrict it.Of course you can define the theory or what is happening to create the social media world....but why not stop there.Think about art - in its general sense. There are musicians, artists etc .... there is no art there is their definition of what art is?If you define too closely and say thats not social media...or indeed thats not art...then you are doing the opposite to social media!Social media is about self expressions, collaboration, human to human....whatever phrase you want to say...and as long as it is expressing your personality, your way of defining that...then thats fab!Social media is a concept to me....not a thing, not one technique which should be the same to everybody.Am I wrong...what do you think?
  • http://culture360.org/magazine/social-media-trends-in-southeast-asia/
  • http://culture360.org/magazine/social-media-trends-in-southeast-asia/
  • http://culture360.org/magazine/social-media-trends-in-southeast-asia/
  • -- What is the outcome you’re looking at? -- Are you looking at increased conversions? Are you looking at social media as a brand communication channel?-- Are you looking at SM for leads generation?
  • If you want to sell a product such as a book across social media, you must focus on your audience’s pain point, solve their problems, and add value to them little by little.Provide free advice that’s of high value, NOT something anyone can just copy and paste from a source like a blog.For example, instead of relaying mainstream news, focus on syndicating news gear towards a specific niche area so you become the go-to source for it.Better yet, compile the content and provide your own insight so you act as a filter for your audience.
  • If you want to sell a product such as a book across social media, you must focus on your audience’s pain point, solve their problems, and add value to them little by little.Provide free advice that’s of high value, NOT something anyone can just copy and paste from a source like a blog.For example, instead of relaying mainstream news, focus on syndicating news gear towards a specific niche area so you become the go-to source for it.Better yet, compile the content and provide your own insight so you act as a filter for your audience.
  • In order to build an effective social media campaign in a foreign country it is advisable, not only to use the international top players, but also the local platforms, which are the ones that can help you to know better the peculiarities of that region. After all, there isn’t only Facebook out there.Choosing the appropriate, local social network is only the first step. The next one involves a serious market research in order to perform an effective localization of your social media campaign in the Asian market. The main reason to embark on market research (which is not always easy and quick), is to know who your competitors are. You might find out that the Asian country you have decided to target has many more, well established local competitors than you could have expected: so why not switch to another market?The other, very important consideration that has to be made before launching a social media campaign in a foreign country (especially where the culture is significantly different) is that what works in one country will not necessarily work in another. Different languages mean different cultures and any good localized social media campaign has to be adapted to the culture of the country and not the other way around.

Transcript

  • 1. Brand Building through Social Media & Internet 3rd Alten International Conference & Exhibition, New Delhi Presented by Daksh Sharma Director, Iffort
  • 2. What isSocialMedia?
  • 3. It’s about People talking to People
  • 4. People sharing their opinions
  • 5. People turning toeach other.. because they can…
  • 6. Social Media is… … about self expressions & collaboration. Social Media represents a powerful new way through which individuals can engage with content on the internet.
  • 7. Social Media is a Fancy way to describe millions of conversations taking place online
  • 8. 1.2 billion users worldwide -- 82% of the world’s internet population over the age of 15 -- now log on to a social networking site. It’s a Social World
  • 9. Let’s Look at Some Statistics
  • 10. Top 10 Internet Countries in Asia• China: 513,000,000• India: 121,000,000• Japan: 101,228,736• Indonesia: 55,000,000• South Korea: 40,329,660• Vietnam: 30,516,587• Philippines: 29,700,000• Pakistan: 29,128,970• Thailand: 18,310,000• Malaysia: 17,723,000
  • 11. 44 per cent of all online users are in Asia, withChina accounting for over 500 million people.
  • 12. Asia’s share of the world’s online population continuesto grow as the population, education and financialindependence continues to grow as well. It is predictedto reach over 50% by the end of 2012.
  • 13. Half the Indian consumers (50%)use social media sites to help themmake online purchase decisions.
  • 14. 63% Social Networking users in China by 2014
  • 15. China is the most socially-engaged market in theworld, with 84% of Internet users contributing atleast once a month to either socialnetworking, blogging, video-uploading, photo-sharing, micro-blogging etc. It is followed by Russia, Brazil and India
  • 16. 7/10 Southeast Asian consumers have liked orfollowed a brand on social media, compared toa global average of 52%
  • 17. If Facebook were a country it would be the 3rd largest in the world
  • 18. Why shouldyour branduse it?
  • 19. • 93% of Americans believe a company should have a Social Media presence• 85% customers believe a company should have social media presence• 56% feel a stronger connection with companies they interact with in Social Media
  • 20. • 845 million monthly users• Facebook accounts for 1 out of every 5 page- views on the internet worldwide• 250 million photo uploads everyday.• 161 million users in US followed by 46 million users in India and 37 million users in Brazil respectively.
  • 21. • Estimated twitter users are 18.6 million• 465 million twitter accounts• 175 million tweets per day• 11 twitter accounts created every second
  • 22. Twitter Users in Asia
  • 23. Brands are already there…
  • 24. And doing…stuff
  • 25. Good stuff… 
  • 26. How to Start with Social Media ?
  • 27. Think Before “Building”
  • 28. Step 1 (Identify your Goals)What are your trying toachieve?
  • 29. Step 2 (Map Your Audience)- Where are your customers?- What do they do online?- What are their needs?
  • 30. Understand the trends…
  • 31. Step 3 (Identify your Niche)- Your Positioning- Your Messaging and Identity
  • 32. Step 4 (Identify the Right Channels)
  • 33. Step 5 (Plan What to Do on them )• Content Communication – Posts – Tweets• User Engagement• Graphics• Technology – Applications
  • 34. and… Lastly
  • 35. Step 6 (Track & Measure Success)• Monitor Conversations• Track Results – Google Analytics – FB Insights – Google Trends
  • 36. Questions www.iffort.comdaksh.sharma@iffort.com