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Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
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Getting UX done (for Big Design)
Getting UX done (for Big Design)
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Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
Getting UX done (for Big Design)
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Getting UX done (for Big Design)

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Local version, as presented in Addison (Dallas) on Friday 18 October 2013.

Local version, as presented in Addison (Dallas) on Friday 18 October 2013.

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  1. Getting UX done Ian Fenn (@ifenn) #BigD13 Getting UX done | @ifenn #BigD13 Big Design 2013
  2. Getting UX done | @ifenn #BigD13 Big Design 2013
  3. 1. The issue conflicted with a decision maker’s belief or opinion. Getting UX done | @ifenn #BigD13 Big Design 2013
  4. 1. The issue conflicted with a decision maker’s belief or opinion. 2. Not enough resources available to fix the problem. Getting UX done | @ifenn #BigD13 Big Design 2013
  5. 1. The issue conflicted with a decision maker’s belief or opinion. 2. Not enough resources available to fix the problem. 3. Deferred until next major update/redesign. Getting UX done | @ifenn #BigD13 Big Design 2013
  6. A designer solves problems within a set of constraints. Mike Monteiro Getting UX done | @ifenn #BigD13 Big Design 2013
  7. A designer solves problems they often have to help identify within a set of ever-changing constraints. Ian Fenn Getting UX done | @ifenn #BigD13 Big Design 2013
  8. A designer solves problems they often have to help identify within a set of ever-changing constraints. Without authority. Ian Fenn Getting UX done | @ifenn #BigD13 Big Design 2013
  9. Build consensus Getting UX done | @ifenn #BigD13 Big Design 2013
  10. Point out the flaws and inconsistencies Getting UX done | @ifenn #BigD13 Big Design 2013
  11. Getting UX done | @ifenn #BigD13 Big Design 2013
  12. The six project phases • enthusiasm Getting UX done | @ifenn #BigD13 Big Design 2013
  13. The six project phases • • enthusiasm total confusion Getting UX done | @ifenn #BigD13 Big Design 2013
  14. The six project phases • • • enthusiasm total confusion disillusionment Getting UX done | @ifenn #BigD13 Big Design 2013
  15. The six project phases • • • • enthusiasm total confusion disillusionment search for the guilty Getting UX done | @ifenn #BigD13 Big Design 2013
  16. The six project phases • • • • • enthusiasm total confusion disillusionment search for the guilty punishment of the innocent Getting UX done | @ifenn #BigD13 Big Design 2013
  17. The six project phases • • • • • • enthusiasm total confusion disillusionment search for the guilty punishment of the innocent reward and promotion of the nonparticipants Getting UX done | @ifenn #BigD13 Big Design 2013
  18. Unfortunately for us, we care. Getting UX done | @ifenn #BigD13 Big Design 2013
  19. “It is always the best policy to tell the truth, unless of course you are an exceptionally good liar.” - Jerome K Jerome (English writer) Getting UX done | @ifenn #BigD13 Big Design 2013
  20. Interviewer: What’s your greatest weakness? Me: Honesty. Interviewer: I don’t see honesty as a weakness. Getting UX done | @ifenn #BigD13 Big Design 2013
  21. Interviewer: What’s your greatest weakness? Me: Honesty. Interviewer: I don’t see honesty as a weakness. Me: I don’t care what you think. Getting UX done | @ifenn #BigD13 Big Design 2013
  22. h"p://www.youtube.com/watch?v=p5ZkdHImCuQ Getting UX done | @ifenn #BigD13 Big Design 2013
  23. Communication and influence are just as important as a well-thought out prototype. Getting UX done | @ifenn #BigD13 Big Design 2013
  24. Getting UX done | @ifenn #BigD13 Big Design 2013
  25. Be labelled an ‘expert’ or ‘specialist’. Getting UX done | @ifenn #BigD13 Big Design 2013
  26. Ian Fenn User experience / Interaction design portfolio Getting UX done | @ifenn #BigD13 Contact details: Email ian@chopstixmedia.com Web http://chopstixmedia.com/ LinkedIn http://uk.linkedin.com/in/ifenn Big Design 2013
  27. Client testimonials “Ian is an exceptional UX practitioner, balancing the business requirements with the user's needs to produce an intuitive experience and functional design. Ian's analytical and detailed approach was key to a number of recent projects, guiding their direction and producing some great results.” - Peter Lambert, Head of UX, Global Personals “Ian is a highly focused and hardworking individual who offers a wealth of knowledge particularly in the areas of user experience and accessibility. Ian is an innovative thinker and is able to bring fresh thinking to any project. Given the opportunity, I would happily employ Ian again in the future.” - Lian Brook-Tyler, Head of Site, BT plc “Ian is dedicated to delivering the simplest solution possible and always keeping the core customer need the focus of the experience, resulting in quality, intuitive interface and functionality design.” - Richard Edwards, Digital Planning Director, LIDA “Having worked with Ian for over 3 years I've really valued his support and learnt from his depth of knowledge and understanding of the internet industry. His commitment to placing the customer at the heart of everything he does is unquestionable, as is his desire to provide an optimal, accessible user experience for all.” - Martin Faux, Head of BT Broadband Office, BT plc “Ian joined us to help develop a web application for a new Insurance proposition. He brought with him an abundance of usability knowledge and expertise which he was more than happy to share. This enabled us to work collaboratively increasing our in-house knowledge as well as him producing some first class outputs. He has great attention to detail and showed great flexibility in producing top notch work in a climate of incomplete and changing requirements.” - Christian Young, Lead User Experience Architect, AVIVA plc “I worked with Ian on the international research study of wi-fi services. Ian showed himself as an expert in user experience, his results were precise and of very high quality. It's great to have a reliable partner in the UK.” - Natalia Sprogis, User Research Consultant, UIDesign Group “Ian is a hard working and dedicated usability and interaction design expert. At Virgin Media he worked tirelessly to champion the user, always thinking creatively around business requirements to achieve the best experience possible. His work is backed up by a wealth of experience both in user interface design and in front end development, and I would welcome the opportunity to work with him again.” - Kirsty Brown, User Experience Manager, Virgin Media Getting UX done | @ifenn #BigD13 “Ian was invaluable at BT, bringing in-depth expertise in online user experience to the team as well as a passion for all things internet. His efforts went well beyond normal hours as he invested personal time to investigate opportunities to improve the site and ensuring his thinking was up-to-date by networking with other experts.” - David Morgan, Head of Online Business, BT plc “Ian Fenn was a very talented contributor to Alchemy Digital's projects. With his unique mix of journalistic and broadcasting experience, Ian developed compelling, content-driven solutions that were a perfect fit for our broadcast clients. Ian is a great web copywriter and is also very visually oriented; he understands what works from the end-user's perspective, what "sells" and how to develop content that is engaging and immersive. Ian always brings fresh thinking to projects and has an entrepreneurial attitude that keeps him focused on the end results. I would wholeheartedly recommend Ian for any senior interactive production or management position.” - Adrian Tennant, Managing Director, Alchemy Digital Big Design 2013
  28. • Bring solutions, not problems Getting UX done | @ifenn #BigD13 Big Design 2013
  29. • • Bring solutions, not problems Don’t be over-invested in outcomes Getting UX done | @ifenn #BigD13 Big Design 2013
  30. • • • Bring solutions, not problems Don’t be over-invested in outcomes Have multiple outs Getting UX done | @ifenn #BigD13 Big Design 2013
  31. • • • • Bring solutions, not problems Don’t be over-invested in outcomes Have multiple outs Say when you don’t know something Getting UX done | @ifenn #BigD13 Big Design 2013
  32. • • • • • Bring solutions, not problems Don’t be over-invested in outcomes Have multiple outs Say when you don’t know something Build self-awareness Getting UX done | @ifenn #BigD13 Big Design 2013
  33. What am I feeling now? What am I thinking now? What am I doing at this moment? How am I breathing? Getting UX done | @ifenn #BigD13 Big Design 2013
  34. Open up your process h"p://www.flickr.com/photos/joybot/7747594318/ Getting UX done | @ifenn #BigD13 Big Design 2013
  35. Getting UX done | @ifenn #BigD13 Big Design 2013
  36. Help others provide feedback: Encourage critique, rather than ‘design review’ Getting UX done | @ifenn #BigD13 Big Design 2013
  37. The purpose of critique is to understand the design of a product and to help the creator improve it by giving them more information. The purpose of a design review is sign-off and often results in a list of specified changes. Getting UX done | @ifenn #BigD13 Big Design 2013
  38. Take cake! Getting UX done | @ifenn #BigD13 Big Design 2013
  39. When you present work, acknowledge other’s input and explain how their needs will be met. Getting UX done | @ifenn #BigD13 Big Design 2013
  40. Praise others freely, frequently, and at any time, regardless of accuracy. Getting UX done | @ifenn #BigD13 Big Design 2013
  41. h"p://www.youtube.com/watch?v=uxIE0OWsh7E Getting UX done | @ifenn #BigD13 Big Design 2013
  42. Have pre-meetings Getting UX done | @ifenn #BigD13 Big Design 2013
  43. Send designs out ahead of time or you’ll just get knee-jerk reactions Getting UX done | @ifenn #BigD13 Big Design 2013
  44. Never say, ‘You’re wrong’ unless you want problems to escalate. Getting UX done | @ifenn #BigD13 Big Design 2013
  45. Criticise others with caution, keeping it brief and specific, and always with clear follow-up actions. Getting UX done | @ifenn #BigD13 Big Design 2013
  46. h"p://www.youtube.com/watch?v=RO1kmfLmGRA Getting UX done | @ifenn #BigD13 Big Design 2013
  47. Yes, listen. Really. Getting UX done | @ifenn #BigD13 Big Design 2013
  48. Lose the jargon Getting UX done | @ifenn #BigD13 Big Design 2013
  49. “The cognitive load is too high...” Getting UX done | @ifenn #BigD13 Big Design 2013
  50. “The cognitive load is too high...” (“It’s just plain confusing.”) Getting UX done | @ifenn #BigD13 Big Design 2013
  51. “This screen has such poor visual hierarchy” Getting UX done | @ifenn #BigD13 Big Design 2013
  52. “This screen has such poor visual hierarchy” (“This screen is a cluttered mess.”) Getting UX done | @ifenn #BigD13 Big Design 2013
  53. “Enhance the call to action” Getting UX done | @ifenn #BigD13 Big Design 2013
  54. “Enhance the call to action” (“Make that button bigger”) Getting UX done | @ifenn #BigD13 Big Design 2013
  55. If you need more time to respond, take it. Promise you’ll come back to people and do it when you say you would. Getting UX done | @ifenn #BigD13 Big Design 2013
  56. Consider social styles Getting UX done | @ifenn #BigD13 Big Design 2013
  57. Personal styles and effective performance David W. Merrill Getting UX done | @ifenn #BigD13 Big Design 2013
  58. Less Analytical Driver Less More Amiable Expressive More Getting UX done | @ifenn #BigD13 Big Design 2013
  59. DRIVER (FAST, INTENSE, FORMAL, RISK-TAKER, LIKES TO BE IN CHARGE) Focus on the present Get to the bottom line Speak in terms of shortterm concrete results Don’t get into a control contest However, don’t back down if you believe you are right Give them options Don’t get too personal http://www.softed.com/resources/Docs/SSW0.4.pdf Getting UX done | @ifenn #BigD13 Big Design 2013
  60. EXPRESSIVE (ANIMATED, IMPATIENT, CREATIVE, FOCUS OF ATTENTION, FUNNY, BACK-SLAPPER) Focus on the future and the big picture Stimulate their creative impulse Illustrate concepts with stories Compliment them Seek their ideas, input Show personal interest and involvement Don’t dwell on details Don’t be too serious Don’t talk down to them http://www.softed.com/resources/Docs/SSW0.4.pdf Getting UX done | @ifenn #BigD13 Big Design 2013
  61. AMIABLE (SLOW, EASY-GOING, QUIET, FRIENDLY AND INVITING, FORGIVING) Be flexible Be easy and informal Be personal and personable Emphasize a team approach Don’t push for too much detail Don’t hurry them Don’t confront them Don’t attack Don’t be dictatorial or autocratic http://www.softed.com/resources/Docs/SSW0.4.pdf Getting UX done | @ifenn #BigD13 Big Design 2013
  62. ANALYTICAL (SLOW, QUIET THOUGHTFUL, PREFERS TO BE ON THEIR OWN) Focus on past, present and future Tell them exactly what you will do and when Talk facts Don’t rush things Focus on detail and accuracy Don’t be too personal Don’t be overly casual Be logical, well-organized, and serious http://www.softed.com/resources/Docs/SSW0.4.pdf Getting UX done | @ifenn #BigD13 Big Design 2013
  63. Consider learning styles Getting UX done | @ifenn #BigD13 Big Design 2013
  64. • Activists learn best by doing things engaging in activity Getting UX done | @ifenn #BigD13 Big Design 2013
  65. • • Activists learn best by doing things engaging in activity Reflectors prefer to stand back and think about things Getting UX done | @ifenn #BigD13 Big Design 2013
  66. • • • Activists learn best by doing things engaging in activity Reflectors prefer to stand back and think about things Theorists learn best from models, concepts and theories Getting UX done | @ifenn #BigD13 Big Design 2013
  67. • • • • Activists learn best by doing things engaging in activity Reflectors prefer to stand back and think about things Theorists learn best from models, concepts and theories Pragmatists enjoy putting ideas into practice Getting UX done | @ifenn #BigD13 Big Design 2013
  68. Watch your body language Getting UX done | @ifenn #BigD13 Big Design 2013
  69. h"p://www.youtube.com/watch?v=hjwOL9HDzOM Getting UX done | @ifenn #BigD13 Big Design 2013
  70. Smile! Keep gestures open. Nod! Look interested and attentive, but avoid intense, dominant eye contact. Getting UX done | @ifenn #BigD13 Big Design 2013
  71. Getting UX done | @ifenn #BigD13 Big Design 2013
  72. Getting UX done | @ifenn #BigD13 Big Design 2013
  73. Lack of time is our biggest enemy. Getting UX done | @ifenn #BigD13 Big Design 2013
  74. h"p://www.flickr.com/photos/benm_at/4683099590 Getting UX done | @ifenn #BigD13 Big Design 2013
  75. • Demonstrate excellence without arrogance Getting UX done | @ifenn #BigD13 Big Design 2013
  76. • • Demonstrate excellence without arrogance Enthusiasm is contagious Getting UX done | @ifenn #BigD13 Big Design 2013
  77. • • • Demonstrate excellence without arrogance Enthusiasm is contagious Don’t be over-invested in outcomes Getting UX done | @ifenn #BigD13 Big Design 2013
  78. • • • • Demonstrate excellence without arrogance Enthusiasm is contagious Don’t be over-invested in outcomes Listen Getting UX done | @ifenn #BigD13 Big Design 2013
  79. • • • • • Demonstrate excellence without arrogance Enthusiasm is contagious Don’t be over-invested in outcomes Listen Act as a consultant Getting UX done | @ifenn #BigD13 Big Design 2013
  80. • • • • • • Demonstrate excellence without arrogance Enthusiasm is contagious Don’t be over-invested in outcomes Listen Act as a consultant Make time to think Getting UX done | @ifenn #BigD13 Big Design 2013
  81. First Rule of Consulting: No matter how much you try, you can’t stop people from sticking beans up their nose. Jared Spool - http://www.uie.com/brainsparks/ Getting UX done | @ifenn #BigD13 Big Design 2013
  82. Millican’s Law “This is Millican's Law. If you have a hard gig, quiet, a death, a struggle, whatever, you can only be mad and frustrated and gutted until 11am the next day. Then you must draw a line under it and forget about it. As going into the next gig thinking you are shit will mean you will die.” “Equally, if you nail it, slam it, destroy it, whatever, you can only be smug about it until 11am the next day (in the past, I have set an alarm so I could get up and gloat for an extra half hour) as if you go into the next gig thinking you are God's gift to comedy, you will die. That is Millican's Law and it totally works. It means you move on quickly.” Getting UX done | @ifenn #BigD13 Big Design 2013
  83. JIRO DREAMS OF SUSHI Getting UX done | @ifenn #BigD13 Big Design 2013
  84. Any questions? Ian Fenn (@ifenn) #BigD13 Getting UX done | @ifenn #BigD13 Big Design 2013

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