About Your Presenter…• President of Vertical Measures - Offering  SEO, Link Building, Social Media &  Content Development ...
Twitter: @ArnieKWhy Focus on Search?                                              • 93% of all buyers                     ...
Twitter: @ArnieKUniversal Search Results           61% of all search results
Twitter: @ArnieK
Twitter: @ArnieKDevelop Your Strategy•   Why are you creating the content you are creating?•   Who is your audience and wh...
Twitter: @ArnieK
Twitter: @ArnieKStart With Keyword Research • Keyword research should be the   foundation • What keyword phrases do your  ...
Twitter: @ArnieKSoovle.com
Twitter: @ArnieKQuestion & Answer Sites1618 results
Twitter: @ArnieKGoogle’s Discussions in Search
Twitter: @ArnieKWhat Works For Your Competitors?
Twitter: @ArnieKLong Tail is the Key!
Twitter: @ArnieKContent Ideas in a Spreadsheet
Twitter: @ArnieK
Twitter: @ArnieKCreate Great Content
Twitter: @ArnieK
Twitter: @ArnieKAll Different – But Core Items•   Content is found through social media and    search engines – so optimiz...
Twitter: @ArnieKSearch Optimization Elements
Twitter: @ArnieK
Twitter: @ArnieKPromote Your Content• Understand who your customer is and where they are  online.• Conduct PR and blogger ...
Twitter: @ArnieK
Twitter: @ArnieKDistribute or Repurpose Content•   RSS feeds•   Email Campaigns•   Social Media Sites•   Video, Photo, Pre...
Twitter: @ArnieK
Twitter: @ArnieKBuild Links to Your Content• Identify low hanging fruit   – Internal links   – Blog & forum participation•...
Twitter: @ArnieK
Twitter: @ArnieKMeasure!• Measure for successes… and  failures• Check your rankings, traffic,  conversions and other key  ...
Twitter: @ArnieKSuccess Like This…
Twitter: @ArnieKFor the Convergence All 8 Steps Matter                        Free 24 page guide at                       ...
Thank You!PAID FOR BY THE COALITION FOR BETTER WEB CONTENT            APPROVED BY ARNIE KUENN
Questions?More Traffic. More Leads. More Business.        Contact: 888-476-1881         www.VerticalMeasures.com
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Kaila presentation

  1. 1. About Your Presenter…• President of Vertical Measures - Offering SEO, Link Building, Social Media & Content Development Services• Instructor for the Content Marketing Institute & Online Marketing Institute• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing Available on Amazon
  2. 2. Twitter: @ArnieKWhy Focus on Search? • 93% of all buyers online or in stores use search prior to making a purchase • 86% of searchers conduct non-branded queries. • 94% of buyers click on organic links versus 6% on paid links for branded queries. Sources: GroupM, Did-it, Enquiro, and Eyetools.
  3. 3. Twitter: @ArnieKUniversal Search Results 61% of all search results
  4. 4. Twitter: @ArnieK
  5. 5. Twitter: @ArnieKDevelop Your Strategy• Why are you creating the content you are creating?• Who is your audience and who are you?• Where do you plan to publish your content?• What will you measure?• What is different a year from now?
  6. 6. Twitter: @ArnieK
  7. 7. Twitter: @ArnieKStart With Keyword Research • Keyword research should be the foundation • What keyword phrases do your customers use? (Analytics) • Use tools like….
  8. 8. Twitter: @ArnieKSoovle.com
  9. 9. Twitter: @ArnieKQuestion & Answer Sites1618 results
  10. 10. Twitter: @ArnieKGoogle’s Discussions in Search
  11. 11. Twitter: @ArnieKWhat Works For Your Competitors?
  12. 12. Twitter: @ArnieKLong Tail is the Key!
  13. 13. Twitter: @ArnieKContent Ideas in a Spreadsheet
  14. 14. Twitter: @ArnieK
  15. 15. Twitter: @ArnieKCreate Great Content
  16. 16. Twitter: @ArnieK
  17. 17. Twitter: @ArnieKAll Different – But Core Items• Content is found through social media and search engines – so optimize it!• Web pages, News, Local, Images & Videos 1. Links pointing to your content 2. Titles & title tags (viewed in results) 3. Description meta tag (viewed in results) 4. Image alt text tags 5. H1 Tag (headline tag – only one!) 6. URL structure (short & include KW’s) 7. Page load times
  18. 18. Twitter: @ArnieKSearch Optimization Elements
  19. 19. Twitter: @ArnieK
  20. 20. Twitter: @ArnieKPromote Your Content• Understand who your customer is and where they are online.• Conduct PR and blogger pitches• Develop relationships & build partnerships• People share your ideas, link to your content.• Those references and citations will help with rankings
  21. 21. Twitter: @ArnieK
  22. 22. Twitter: @ArnieKDistribute or Repurpose Content• RSS feeds• Email Campaigns• Social Media Sites• Video, Photo, Presentation & Podcasts sites• These links will help your rankings!
  23. 23. Twitter: @ArnieK
  24. 24. Twitter: @ArnieKBuild Links to Your Content• Identify low hanging fruit – Internal links – Blog & forum participation• Targeted Links via… – Competitive research for similar content – Use search operators to find opportunities• Ask your clients & suppliers for links! – Offer t-shirts, gift cards, discounts, etc. – Or even a good old fashion reciprocal link• When all else is equal, links win!
  25. 25. Twitter: @ArnieK
  26. 26. Twitter: @ArnieKMeasure!• Measure for successes… and failures• Check your rankings, traffic, conversions and other key metrics• Focus on the strategies that are providing the best ROI and keep rolling out the content
  27. 27. Twitter: @ArnieKSuccess Like This…
  28. 28. Twitter: @ArnieKFor the Convergence All 8 Steps Matter Free 24 page guide at VerticalMeasures.com
  29. 29. Thank You!PAID FOR BY THE COALITION FOR BETTER WEB CONTENT APPROVED BY ARNIE KUENN
  30. 30. Questions?More Traffic. More Leads. More Business. Contact: 888-476-1881 www.VerticalMeasures.com
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