Value in the CloudsHow Carriers Can Grow Revenue with Cloud Telephony

The Great CLEC SqueezeCLECCustomers wantmore than dial tone …They want applications.Transport/dial toneprices are falling

How can Cloud Telephony help?Differentiate your telephone company by bundling automated telephone applications with your dial tone.Just as cloud computing is revolutionizing the computer application industry cloud telephony will revolutionize the telephone industry.

Quotations from industry leaders

SMB Now Magazine Quote“On average, 70 percent of employee respondents of small and medium businesses (SMBs) with up to 400 employees said they spend 17.5 hours each week addressing the pain points caused by communications barriers and latencies…”“In hard costs, the study concluded, companies of 100 employees could be losing more than $500,000 each year by not addressing their employees' most painful communications issues.”http://www.smbnow.com/articles/Inefficeint-Communications-cost-SMBs-5000-per-Employe

Telecommunications Online“Managed Services: Once reserved for large global enterprises, managed services now enable SMBs to do more with less. According to Forrester1, “similar to enterprises, SMBs say that very important reasons for choosing managed services include simplifying operational management and the need for better quality and reliability than could be achieved in-house.”http://www.telecommagazine.com/search/article.asp?HH_ID=AR_49681. Source: The State Of SMB Networks and Telecommunications: 2008, Forrester Research, Inc., July 2008

Frost and Sullivan“Since the hosted model is characterized by benefits such as low cost and rapid deployment of applications, it seems to be the ideal option for deploying rapidly evolving speech technology.”

Datamonitor“the North American market for hosted outbound IVR is set to grow from an estimated $213 million in 2008 to $524 million by 2013. Spending is expected to increase at a rate of 20% per year for the next five years as organizations adopt automated outbound calling to reduce costs and improve customer satisfaction.”

Where does Ifbyphone fit in this picture?

What Is Our Service? All businesses needmore leads more sales reduced service costsA Complete Suite of IVR Based Telephone Applications designed to address the above needs:Inbound call routing with IVR integrationOutbound scheduled and on demand IVRAPI driven inbound and outbound callsDelivered to your customers over your existing transport servicesWe do not provide dial tone.

Delivered to your customers over your existing transport services

We do not provide dial tone.

We Automate Phone Calls – Any CallYou want Google Voice capabilities, and more, for your customers with business quality support. Virtual Telephone Number Parallel Find Me Voicemail to Email

You Can Do ThatImplementation StepsDrop in a SIP trunk between your switch and Ifbyphone.Select the specific Ifbyphone features you want to provide to your customers.Work with the Ifbyphone implementation team to define your customer portal look and feel.Marketing StepsDefine your customer packagingPrice per service, per minute or bothSupportSelect to perform first line support or outsource this to IfbyphoneStart Selling

What’s differentNO significant capital expenditures or new equipment required for most implementationsNO long lead times – you can be up and test selling the services in a couple of weeksNO all or nothing business decisions – low OPX -begin with Ifbyphone at a bit at a time, expand your customers and features as you build comfort in the solutionNO more obsolete hardware or software – applications are continually upgraded and improvedNo co branding – full branding available

We Automate Phone Calls – Any CallYou want an automated telephone number your customers can call to find out when their order will ship.

You Can Do ThatSame implementation stepsThe Ifbyphone API to implement this type of integration is easy enough for ANY web developer.High value consulting dollarsWork with your customer to have a customer web developer, a developer on your staff or one of our developers integrate the IVR with a web based customer status page.Value price per lookup – high marginsCreate both recurring and value priced revenues

We Automate Phone Calls – Any CallYour customer wants to automatically call their customers and confirm appointments or delivery schedules.

You Can Do ThatSame implementation stepsMay be implemented without any programming if customer uploads lists each morning.Alternatively customer may utilize a programmer to fully automate the process with the Ifbyphone web based API.Value price per callPrice per monthPrice per minute

We Automate Phone Calls – Any CallWhen a customer completes an order on your web site you want to call them with a customer satisfaction survey.

You Can Do ThatSame implementation stepsUse a click to IVR in the order completion web routine to trigger a complete IVR dialogPartners with Ifbyphone or consulting firms for custom implementations.Recurring revenue Service differentiationValue price per callPrice per monthPrice per minute

This model works19 months of increasing revenuesCompound month to month revenue growth of > 15%Over 500% annual revenue growthOver $150 average ARPU for these value added services

How does this work?

IVR DIALOGAPITRANSFERCloud Telephony ArchitectureIfbyphoneTelephonyCloudClick to CallVirtual ReceptionistVoice MailFind MeFull IVRCall RoutingCall QueuingRecordingBroadcastConferenceStore LocatorCustom APPSYourWeb ServerUser Dials an Ifbyphone Provided Phone NumberOutbound Call Scheduled Via Ifbyphone Customer PortalInitial CallPlacedHTTP(s)/XML API CALL Compatible with any phone and any web infrastructureRest style API usable from any programming language

YOUR LOGO HERE

Service Provider IntegrationIfbyphoneTelephonyCloudClick to CallVirtual ReceptionistVoice MailFind MeFull IVRCall RoutingCall QueuingRecordingBroadcastConferenceStore LocatorCustom APPSService Provider Infrastructure(Softswitch or Legacy Technology)PSTNorVOIPSIPPeerService Provider Provides the Dial ToneIfbyphone Provides the Applications

What is in the Ifbyphone Cloud?ApplicationsDeveloper ToolsApplication LayerTelephony Related ServicesAPI’sIfbyphone PlatformIntegrated Telephony / CommunicationsProprietary and Patent Pending Technologies

Ifbyphone Technology ArchitecturePHONE CALLAPI CALLCALLSIGNALINGDIALOGCONTROLLERBASIC CALLPROCESSINGSMART CALLPROCESSING

Next steps(866) 791-0606public.ifbyphone.com/webinar