Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls

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Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls

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Smartphone adoption around the world is exploding. There were over a billion smartphone users in 2012, and that number is expected to double in the next three years.1 In the U.S. alone over 135......

Smartphone adoption around the world is exploding. There were over a billion smartphone users in 2012, and that number is expected to double in the next three years.1 In the U.S. alone over 135 million people have smartphones, and that figure is expected to grow 40% to reach 192 million by 2016.2 That’s 60% of the country, with no end in site.

This explosive growth is changing the way businesses market and advertise. It’s now critical that you have a well- thought-out strategy for mobile marketing. And a vital piece of that strategy is a plan for leveraging mobile click-to-call. Mobile click-to-call links are web objects found on mobile sites and ads. By clicking them the user’s smartphone automatically dials that business’ designated number to begin an immediate conversation.

Mobile click-to-call links can be an effective way to generate leads and revenue. But using them on your mobile site, landing pages, emails, and ads is only the first step. Your mobile marketing strategy should also take into account how to track, qualify, and manage the inbound calls they generate.

This white paper discusses different ways to generate mobile click-to-call leads and the value of tracking calls back to their source. It also explains the options available for managing the calls, including qualifying them prior to passing to sales and the different ways to route calls to sales reps. Finally, the white paper introduces a technology called voice-based marketing automation that marketers are using to implement these ideas.

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  • 1. white paperMarketing to Smartphone Users:New Mobile Strategies for DrivingSales Callswhite paper
  • 2. Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls 2© 2013 Ifbyphone, Inc. | (855) 327-9619 | www.ifbyphone.com | twitter.com/Ifbyphone | Ifbyphone.com/blogExecutive Summary2Smartphone adoption around the world is exploding. Therewere over a billion smartphone users in 2012, and thatnumber is expected to double in the next three years.1In theU.S. alone over 135 million people have smartphones, andthat figure is expected to grow 40% to reach 192 million by2016.2That’s 60% of the country, with no end in site.This explosive growth is changing the way businessesmarket and advertise. It’s now critical that you have a well-thought-out strategy for mobile marketing. And a vital pieceof that strategy is a plan for leveraging mobile click-to-call.Mobile click-to-call links are web objects found on mobilesites and ads. By clicking them the user’s smartphoneautomatically dials that business’ designated number tobegin an immediate conversation.Mobile click-to-call links can be an effective way to generateleads and revenue. But using them on your mobile site,landing pages, emails, and ads is only the first step. Yourmobile marketing strategy should also take into accounthow to track, qualify, and manage the inbound calls theygenerate.This white paper discusses different ways to generatemobile click-to-call leads and the value of tracking callsback to their source. It also explains the options availablefor managing the calls, including qualifying them prior topassing to sales and the different ways to route calls tosales reps. Finally, the white paper introduces a technologycalled voice-based marketing automation that marketers areusing to implement these ideas.
  • 3. © 2013 Ifbyphone, Inc. | (855) 327-9619 | www.ifbyphone.com | twitter.com/Ifbyphone | Ifbyphone.com/blog3Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls 33Explosion in Smartphone Use: A Tremendous MarketingOpportunity3333333Smartphone growth is accelerating at an amazing rateworldwide. While it took 15 years for the world to reach700 million smartphone users in 2011, we added 300 millionmore in 2012 alone and are expected to add another billionusers by 2015.3That’s an astounding pace.In the United States, we expect to reach nearly 200 millionsmartphone users by 2016, which would account fornearly 60% of the country. 2This growth in smartphoneuse is changing the way people search for and consumeinformation on your goods, products, and services. It’simportant that marketers recognize this shift and formulatenew strategies for this mobile audience.Projected U.S. SmartphoneAdoption• 2010: 62.2 million users (20.2% of population)• 2011: 93.1 million users (29.7%)• 2012: 115.8 million users (36.6%)• 2013: 137.5 million users (43.1%)• 2014: 157.7 million users (48.9%)• 2015: 176.3 million users (54.2%)• 2016: 192.4 million users (58.5%)Source: eMarketer report, May 20122012 U.S. Smartphone Penetrationby Age• 18-23 years old: 64% have a smartphone• 24-32 years old: 72% have a smartphone• 33-46 years old: 61% have a smartphone• 47-56 years old: 39% have a smartphone• 57-67 years old: 28% have a smartphone• 68-88 years old: 16% have a smartphoneSource: Forrester report, May 2012
  • 4. © 2013 Ifbyphone, Inc. | (855) 327-9619 | www.ifbyphone.com | twitter.com/Ifbyphone | Ifbyphone.com/blog4Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls 44444That’s why mobile click-to-call links are such a goldenopportunity for marketers responsible for lead generation.Instead of forcing a smartphone user to fill out a web form(which most don’t want to do) and wait for a sales rep to callthem, they can be connected right away in conversation.The lead doesn’t get a chance to grow cold – or even worse– to go talk to a competitor.Keep in mind, research has shown that a sale is 22 timesmore likely to happen when you make contact withinthe first five minutes.6And waiting even ten minutesdramatically decreases your chances of converting that leadto a sale. Mobile click-to-call helps eliminate this risk andimprove lead conversion.Figure 1: Larger percentage of SMBs rate telephone leads as “excellent” or “good” – more thanany other lead type. 54All you have to do is ride a bus or train during rush hour tosee how pervasive smartphone use has become. People areconstantly consuming data on their smartphones. And whilesmartphones accounted for 9% of total Internet page views in2012 (compared to 86% by PCs), that number is double whatit was in 2011, and it is expected to grow even more in 2013.4A key difference between smartphone and PC browsing isthat when people are searching for products and services ontheir smartphones, they often prefer to call a business ratherthan fill out a web form. So to make it easier for leads tocall them, marketers are including clickable phone numbers(mobile click-to-call links) on their mobile sites and in theirmobile apps, banners, and Google mobile ads.Mobile click-to-call links are web objects that smartphoneusers can click to trigger an immediate call to the link’sdesignated number. They make it easier for potentialcustomers to connect in conversation with businesses usingtheir smartphones.Why Phone Leads MatterAnd it’s that phone conversation that marketers really wantto drive. Not all leads are created equal, and phone leads areoften the most valuable to sales (see Figure 1). Just ask anysales manager which types of leads are most successful atdriving revenue.Why Smartphones Are Different:Mobile Click-to-Call Links
  • 5. © 2013 Ifbyphone, Inc. | (855) 327-9619 | www.ifbyphone.com | twitter.com/Ifbyphone | Ifbyphone.com/blog5Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls 5So as you formulate your mobile strategy, if you includeGoogle PPC advertising, it’s strongly recommended that youinclude mobile click-to-call links in your ad text.5An effective mobile marketing strategy should weigh allthe options for generating mobile click-to-call leads anddecide which ones makes sense for your business and yourmarketing budget. Below are some of the ways businessestoday are driving phone leads from smartphone users.Google Mobile PPC Ads with MobileClick-to-CallGoogle recognized the value of mobile click-to-call links tomarketers when they made them an option in their Googlemobile PPC ad platform. Advertisers can include any ten-digit phone number in mobile click-to-call links in theirpaid search ads using Google call extensions, enablingsmartphone users to call them right from Google with asingle click (see Figure 2). Advertisers are charged for clickson phone numbers the same way they are charged fortraditional clicks to a web page.The results have been encouraging for marketers. Googlereports that mobile users are 6% to 8% more likely to clickon PPC ads that contain phone numbers. And even whenprospects click on the PPC link to the mobile landing pageinstead of the phone number, research found that 52% ofthose people still go on to call the advertiser.7Ways to Generate Mobile Click-to-Call LeadsFigure 2: Google Mobile PPC ads have clickable buttonsand links that trigger calls
  • 6. © 2013 Ifbyphone, Inc. | (855) 327-9619 | www.ifbyphone.com | twitter.com/Ifbyphone | Ifbyphone.com/blog6Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls 6The benefits of mobile click-to-call links are not exclusiveto Google PPC. To generate more phone leads, you shouldinclude clickable phone numbers prominently on yourmobile site (see Figure 3). Figure 3. Mobile web sites should have prominent clickable phone numbersThis is especially true for your mobile PPC landing pages.Remember, smartphone users would rather call you thanfill out a web form. If you aren’t giving them that optionby displaying a prominent clickable phone number onyour mobile web pages, you risk losing out on valuableconversions.6Your Mobile Web Site and PPCLanding Pages 77%of online adults say they would beinterested in getting help from a real personbefore making an online purchase.82% say there have been times when theyhave not been able to get help from a real person.58%have a question that cannot beanswered by information on the web site.52%of those who have not been able toget help from
a real person say it has affectedtheir decision to not purchase the product.Source: IMShopping and Harris Interactive Survey, August 2009The Stats Don’t Lie: WebVisitors Want to Talk
  • 7. © 2013 Ifbyphone, Inc. | (855) 327-9619 | www.ifbyphone.com | twitter.com/Ifbyphone | Ifbyphone.com/blog7Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls 77Mobile Display Networks and BannerAdsOf course, Google PPC is only one form of mobileadvertising that can generate phone leads. Businesses havealso seen strong results using mobile display networks thatrun banner ads on third-party web sites.Mobile banners can drive phone leads in several ways,including:• Using a “call now” mobile click-to-call link on the banneritself• Asking people to “tap now” to watch a video, thenincluding a clickable phone number after it plays as thecall to action• Sending people to a mobile landing pagewith a click-to-call number (see Figure 4)Figure 4: Mobile landing page with a prominent click-to-call linksAs with PC banners, the call to action for your mobile adswill still depend on what you are advertising and the goalsof your campaign. Just keep in mind that phone leads fromsmartphone users are just a click away.Advertising within Mobile AppsOne advertising vehicle unique to mobile devices is themobile app. These days there seems to be a mobile appfor just about everything, and their popularity continues togrow. In fact, a 2012 study reported that more mobile usersare accessing apps than the Internet.8People are spendingmore time searching for information with apps than they arewith their mobile browsers.This presents a tremendous opportunity for businessesto generate leads by advertising within mobile apps.Depending on what you are selling and your targetdemographic, there is almost certainly an app for you toadvertise on. Display networks such as Millennial Media,Google’s AdMob, and Apple’s iAd can assist you with getingyour ads on the right apps.
  • 8. © 2013 Ifbyphone, Inc. | (855) 327-9619 | www.ifbyphone.com | twitter.com/Ifbyphone | Ifbyphone.com/blog8Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls 88Alternatively you can build your own app for smartphoneusers to download, as long as you can design one that addsvalue. A simple Google search for “what makes a good mobileapp” can give you great tips for building an app people willwant. But regardless of whether you build your own or runadvertisements on third-party apps, if you want to generateleads, include a mobile click-to-call link (see Figure 5).Figure 5: Advertising in mobile apps is a great way to generate phone leadsSocial Media Is King forSmartphone UsersWhen it comes to how smartphone users spend theirtime online, social media is king. It accounts for 31% ofall mobile Internet time – nearly twice as much as thetime users spend on email, the second most popularsmartphone activity.9Blogs, Facebook, Twitter, LinkedIn,YouTube, Google+...you name it, people are accessing it ontheir smartphones.No mobile marketing strategy is complete withoutaccounting for social media, and part of that strategyshould involve lead generation. Social media can be aneffective tool for generating visits to your mobile site andlanding pages, where you can then drive click-to-call leadsfrom smartphone users.
  • 9. © 2013 Ifbyphone, Inc. | (855) 327-9619 | www.ifbyphone.com | twitter.com/Ifbyphone | Ifbyphone.com/blog9Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls 99While email may not be as popular as social media,smartphone users still spend a significant time accessingemail on their mobile devices. Marketers should considerthis as they prepare email campaigns.The first step is understanding how your emailrecipients are accessing your email. Do you know whatpercentage are reading your emails on PCs vs. tabletsvs. smartdevices? Your email delivery tool or marketingautomation solution may be able to tell you, and you mightbe surprised by the results. Here are a few eye-openingstats:• 88% of people check their emails daily on a mobiledevice.10• 56% of U.S. consumers who have made at least onepurchase using their smartphone have done so inresponse to a marketing message delivered via mobileemail.11• 63% of Americans either close or delete emails notoptimized for mobile.12Email Blasts Should Be Mobile-OptimizedClearly you need to ensure your emails are optimized forsmartphone viewing. Part of this includes adding mobileclick-to-call links within the body text. You should alsoconsider that a healthy percentage of the web traffic yougenerate from emails will be visiting your mobile site (yetanother reason to include mobile click-to-call links on yourweb pages).
  • 10. © 2013 Ifbyphone, Inc. | (855) 327-9619 | www.ifbyphone.com | twitter.com/Ifbyphone | Ifbyphone.com/blog10Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls 1010Marketing via SMS Text MessagingSome industries have seen good results from text messagemarketing. They can be an effective way to remind people toreorder goods, schedule appointments, and attend events.Plus many marketers use texts as a way to distributecoupons and promote special discounts. Including a mobileclick-to-call link inside your text messages is a natural wayto generate leads (see Figure 6).Figure 6: Including mobile click-to-call links in your text messages can trigger inbound callsText message marketing may not be for marketers in everyindustry, however, and you should always ensure yourrecipients have opted in to receiving texts from you.One last mobile marketing strategy for generating leads isQR codes. A QR code is a matrix barcode that smartphonescan scan and read (see Figure 7). I’m sure you’ve seen themin the real world – they are everywhere, from ads in airportterminals to cereal boxes to drink coasters. Figure 7: Scan this QR code to call IfbyphoneWhile marketers continue to debate the effectiveness andlong-term viability of QR codes, there’s no denying theircurrent ubiquity. QR codes can trigger several actions tohelp generate leads, including:• Sending people to a mobile landing page (that has amobile click-to-call link, of course)• Opening an email addressed to your business in thescanner’s email app• Triggering an inbound call to your business from thescanner’s smartphoneQR Codes Can Trigger Phone Leads
  • 11. © 2013 Ifbyphone, Inc. | (855) 327-9619 | www.ifbyphone.com | twitter.com/Ifbyphone | Ifbyphone.com/blog11Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls 1111As you’ve seen, there are many ways mobile marketing andmobile click-to-call links can generate calls to your business.But driving leads is only the first step. Your mobile marketingstrategy should also take into account how to track, qualify,and manage the inbound calls you generate.And that’s where voice-based marketing automation comesin. Voice-based marketing automation is a technology thatenables marketers to generate, track, qualify, route, manage,and report on sales calls. What traditional marketingautomation tools like HubSpot, Marketo, and Eloqua do forweb leads, voice-based marketing automation solutions likeIfbyphone do for your phone leads.Track Mobile Calls Back to theirSourceMaybe the most important question to answer about anymobile marketing strategy is “Is it really working – and how?”You may have some anecdotal evidence: traffic to yourmobile site may be up, for example. And perhaps your salesteam overall has seen a spike in inbound calls. But what wasthe cause? Was marketing responsible? How do you knowyou aren’t wasting budget on ads that aren’t working?Voice-Based Marketing Automation for Mobile Using Trackable Phone Numbersin Your Mobile Click-to-Call LinksMobile click-to-call links make it easy for smartphoneusers to call your business. Ifbyphone makes iteasy to make those links trackable, so you cantrace incoming calls back to the specific mobile ad,app, or marketing campaign that drove them.How easy? Assuming your office number is 888-555-1212, here’s the HTML code to create a mobileclick-to-call text link or hyperlinked button:<a href=“tel:8885551212”>To make this trackable, simply switch the number witha unique trackable number from Ifbyphone. Or youcan have Ifbyphone dynamically display the mobileclick-to-call number on your web pages for you so youcan track the specific search terms callers used tofind you or the referring web site they came from.All calls will still come to you, and the callerwon’t know the difference. But you willknow exactly where they came from.
  • 12. © 2013 Ifbyphone, Inc. | (855) 327-9619 | www.ifbyphone.com | twitter.com/Ifbyphone | Ifbyphone.com/blog12Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls 1212The most successful mobile marketers are the ones that trackinbound phone leads back to their source. They can tell thatan inbound call came from a mobile marketing campaign orresource vs. some other source. And they can pinpoint exactlywhich mobile PPC ad, keyword search, banner ad, app, tweet,LinkedIn post, email, text, or QR code was responsible. Theycan then see which mobile marketing activities are generatingphone leads – and ultimately revenue – and which aren’t, andmake adjustments.Voice-based marketing automation solutions like Ifbyphonemake it easy to attribute phone leads (and the pipeline andrevenue they generate) to specific mobile ads, emails, sites,and search activity. Here’s how it works: The solution letsyou insert unique trackable phone numbers in your mobilemarketing. If a smartphone user clicks a mobile click-to-calllink in a specific Google PPC ad, banner ad, email, or text, orif they scan a QR code to trigger a call, the solution knowsexactly what they are calling from, and so will you.What’s more, when leads visit your mobile site and selecta click-to-call link, the solution can attribute that call to thespecific ad, social media source, web site, QR code, ororganic search term that sent them there. To learn more aboutcall tracking, you can download the white paper “TrackingPhone Leads: The Missing Piece of Marketing Automation”. Beacon Technologies SeesOver 400% Higher ROI with CallTrackingBeacon Technologies is a web technology and marketingagency. Beacon uses Ifbyphone as the critical link betweenonline marketing spend and offline phone call conversions.For one client, Beacon used unique phone numbersfrom Ifbyphone to track call activity from sites likeLawyers.com, FindLaw.com, Google Local, and socialmedia outlets. They now understood which channelswere working and adjusted spending accordingly.The end result was a significant increase in ROI.“A lot of companies don’t just get leads that takeplace on the web. Consumers often pick up the phoneand call,” said Brad Henry, Director of Web Marketingat Beacon. “It’s important to know where that leadoriginated, particularly if the web is involved, in orderto optimize marketing initiatives moving forward.”
  • 13. © 2013 Ifbyphone, Inc. | (855) 327-9619 | www.ifbyphone.com | twitter.com/Ifbyphone | Ifbyphone.com/blog13Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls 1313Generate Web-Based Reports toAnalyze Call SourcesFor marketers trying to understand what’s working, or forlead generation companies that charge clients per lead,being able to accurately attribute the source of phone leadsis a godsend. Voice-based marketing automation toolsenable you to generate real-time reports that show youwhere phone leads are coming from (see Figure 8).You can configure the data any way you want to createmeaningful reports on which mobile ads, campaigns, socialmedia sites, and search keywords are driving click-to-callleads. Plus you can integrate the data with other reportingtools like Google AdWords and Google Analytics or withSalesforce.com and other CRM tools to track mobile click-to-call leads through their lifecycle.Figure 8. Generate reports that track click-to-call leads to their source
  • 14. © 2013 Ifbyphone, Inc. | (855) 327-9619 | www.ifbyphone.com | twitter.com/Ifbyphone | Ifbyphone.com/blog14Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls 1414Qualify and Filter Inbound Callswith an IVRGenerating leads is one of the main goals of any mobilemarketing strategy, and inbound calls are often the mostprized lead type. You want to generate those click-to-callleads that sales teams find so valuable.But depending on your business and on the specificmarketing campaign, not every inbound call you generatewill be ready to engage with a sales rep. Many might not be.And you don’t want to waste your sales reps’ time by havingthem field incoming calls from leads that aren’t sales-ready.Voice-based marketing automation makes it easy to filteryour inbound calls automatically using an IVR. IVR standsfor interactive voice response; it’s an automated phonemenu that callers can interact with, and it’s ideal for scoringphone leads. The IVR can answer calls and ask callers thequestions you determine work best to qualify them for yourparticular campaign. For example, if you are using the BANT(budget, authority, need, timeline) model to qualify leads,you can pose those questions to learn if callers are reallyready to go to sales.Leads that score high enough are passed automaticallyfrom the IVR directly to sales for an immediate conversation.Others can hear a custom marketing message and be giventhe option of leaving a voicemail for sales.You can even send them to a second IVR that can:• Provide them with account information• Route them to a local store• Process an order or a late payment• Ask the caller customized survey questionsIt all depends on the nature of your business and on yourparticular marketing campaign. To learn more about howmarketers are using IVR, you can download the whitepaper “IVR for B2B Marketing: New Strategies for LeadGeneration, Scoring, and Nurturing”.
  • 15. © 2013 Ifbyphone, Inc. | (855) 327-9619 | www.ifbyphone.com | twitter.com/Ifbyphone | Ifbyphone.com/blog15Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls 1515Route Qualified Mobile Click-to-CallLeads In Various WaysVoice-based marketing automation solutions let you controlnot only which callers get passed to sales, but also whereand to whom they get passed. You can route callers usinga wide variety of options depending on the nature of yourcampaign, including:• To agents in a specific order that you configure• To several agents simultaneously on a first-answer basis• To agents based on their territories, job titles, productspecialty, or skillset• To an individual agent’s work phone, cell phone, landline,Skype, etc. simultaneously or in any order• To specific agents or office locations based on the call’stime of dayThe more information sales agents have upfront aboutinbound callers, the more successful the call will be. Sovoice-based marketing automation solutions provide a web-based agent panel that displays on each rep’s computerscreen (see Figure 9).Figure 9: Agent panels arm sales reps with valuable data on incoming callersBefore taking a call, the sales rep can see who is callingand what marketing ad, Google search, referring web site,or other source led them to call. If the caller has a record inyour CRM system, the panel provides one-click access tothat record. If not, that same click can create a new recordwith pre-populated data.Arm Sales with Valuable Caller DataUsing Agent Panels
  • 16. © 2013 Ifbyphone, Inc. | (855) 327-9619 | www.ifbyphone.com | twitter.com/Ifbyphone | Ifbyphone.com/blog16Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls 1616Record Sales Calls to ImproveMarketingVoice-based marketing automation solutions can alsorecord every sales call. Call recordings can provide a wealthof information from your leads and prospects for you tomine. What terminology do prospects use? How do theydescribe their pain points? Are there particular benefitsabout your products that close deals faster? What are thesticking points sales have to overcome? Call recordingsenable you to find out and use that data to build moreeffective marketing campaigns.Send Automated SMS MessageBlastsFinally, another benefit of voice-based marketingautomation is the ability to deliver SMS text message blaststo your target audience. Text messages can be an effectiveway to reach smartphone users, and voice-based marketingautomation solutions makes it easy to schedule and delivertexts for promotions, appointment reminders, inventoryconfirmations, or any other use case.
  • 17. © 2013 Ifbyphone, Inc. | (855) 327-9619 | www.ifbyphone.com | twitter.com/Ifbyphone | Ifbyphone.com/blog17Marketing to Smartphone Users: New Mobile Strategies for Driving Sales Calls 1717Conclusion Next StepsCall Ifbyphone’s today at (855) 327-9619 to learn howto implement a more successful mobile marketing leadgeneration strategy. You can also learn how successfulmarketers are using voice-based marketing automationto grow revenue and cut costs at www.ifbyphone.com.Smartphone adoption around the world is exploding.It’s changing the way businesses market andadvertise. It’s now critical that you have a well-thought-out strategy for mobile marketing, and thatincludes plans for how to generate, track, qualify, andmanage mobile click-to-call leads. As you begin toimplement your mobile marketing strategy, voice-based marketing automation solutions are available tofacilitate and automate many of the processes.Sources1. Frank N. Magid Associates report, 20122. eMarketer report, May 20123. Strategy Analytics report, 20124. comScore report, October 20125. BIA/Kelsey report on Call-Based Ads, May 29, 20126. Leads360 report, 20117. xAd report, Q4 2011
8. comScore report, May 20129. eMarketer report, January 201310. Returnpath report, 201211. ExactTarget report, 201212. E-Dialog report, 201213. BIA/Kelsey report, June 2012
  • 18. About IfbyphoneIfbyphone manages, measures, and automates voiceconversations with your customers and prospects.These conversations cannot be managed using marketingautomation or CRM software alone. Without Ifbyphone’svoice-based marketing automation platform, catchingthese interactions is like fishing with a hole in the bottomof your net – leads and information fall out.The Ifbyphone suite is a set of software-as-a-serviceapplications including ad tracking, lead distribution,hosted IVR, and voice broadcasting. Companies of allsizes and across all industries use Ifbyphone, includingdirect response, health care, real estate, home services, andlead generation. Learn more at www.ifbyphone.com.www.ifbyphone.comTwitter: http://twitter.com/ifbyphoneFacebook: http://facebook.com/ifbyphone800-568-1121300 West Adams Street, 9th FloorChicago, IL 60606About IfbyphoneIfbyphone manages, measures, and automates voiceconversations with your customers and prospects.These conversations cannot be managed using marketingautomation or CRM software alone. Without Ifbyphone’svoice-based marketing automation platform, catchingthese interactions is like fishing with a hole in the bottomof your net – leads and information fall out.The Ifbyphone suite is a set of software-as-a-serviceapplications including ad tracking, lead distribution,hosted IVR, and voice broadcasting. Companies of allsizes and across all industries use Ifbyphone, includingdirect response, health care, real estate, home services, andlead generation. Learn more at www.ifbyphone.com.www.ifbyphone.comTwitter: http://twitter.com/ifbyphoneFacebook: http://facebook.com/ifbyphone(855) 327-9619300 West Adams Street, 9th FloorChicago, IL 60606