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When you hear the term “voice broadcasting,” you may think of an automated phone message from your kids’ soccer coach reminding you of practice next week or a boring marketing blast. Most people think of voice broadcasting as an impersonal, inflexible message that doesn’t give the recipient the option to ask questions, reschedule, or connect with a real person. But voice broadcasting is more than a simple recorded phone message; it’s an interactive customer notification tool.
Today marketing and sales professionals are using intelligent voice broadcasts to cut costs, save time, and generate leads and revenue. They have become an effective strategy for improving customer engagement and satisfaction.
This white paper explains how marketing and sales professionals are using intelligent voice broadcasting today. It presents specific use cases on how voice broadcasting can increase revenue and improve customer communications. It also discusses how voice-based marketing automation technologies are making it easy for marketers and salespeople to implement intelligent voice broadcasting.