Your SlideShare is downloading. ×
  • Like

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Improve Advertising ROI Using Call Tracking

  • 922 views
Published

Want to get head start maximizing your advertising ROI ? …

Want to get head start maximizing your advertising ROI ?

Get insights into how you can boost advertising ROI up to 400%, capture 30% more leads and negotiate better advertising rates using cold, hard data.

What will you learn?


What lead type is most valuable to most sales organizations?

How to measure response rates with a call-to-action of “call us”

Examples of how to demonstrate ROI, optimize ad spend & increase lead flow

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
922
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. IMPROVEADVERTISINGROI.#ifbyROI
  • 2. VOICE-BASEDMARKETING AUTOMATION Irv Shapiro Founder & CEO >Ifbyphone Contact us: 866-791-0606 * ishapiro@ifbyphone.com * @ifbyphone
  • 3. WHAT DOTHESESALESHAVE INCOMMON?#ifbyROI
  • 4. MARKETING & ADVERTISING SPEND Large, mature, offline ad spending Online and interactive marketing Voice Email Social Closes the loop for both online Web (Search, Display) Mobile and offline marketing Television (Cable, Broadcast, Distribution) Newspaper Magazine Radio Directory $1B Market Outdoor Growth Growth Rate Rate (10%) 0% 10% 20% 30%Source: Interactive Advertising Bureau, Forrester Research, TM Capital
  • 5. HOW IMPORTANT IS IT TO MEASURE PHONE CALLS?#ifbyROI
  • 6. 65%SAYA PHONE CALLLEADIS MOST VALUED Source - BIA/Kelsey & ConStat Local Commerce Monitor Wave XIII Aug 2009
  • 7. 43% OFSEARCHCONVERSIONSHAPPEN ON THETELEPHONE http://www.adinsight.eu/media/AdInsight-Brochure-Web.pdf
  • 8. HOW DO YOUMEASUREPHONE CALLSASLEADS?#ifbyROI
  • 9. CALLTRACKING.#ifbyROI
  • 10. CALLTRACKING.TRADITIONALMEDIA. How Many Phone Numbers Are Required? Local Markets 5 Unique Ads To A/B Test x2 Total Phone Number Required 10#ifbyROI
  • 11. CALLTRACKING.ONLINEMEDIA. How Do You Setup Online Call Tracking? 1 Use dynamic call tracking numbers 2 <div>Paste 2 lines of code on your site</div> 3 Assign numbers to each source (e.g. PPC)#ifbyROI
  • 12. REPORTING.#ifbyROI
  • 13. CALLTRACKING.DEMONSTRATEROI.#ifbyROI
  • 14. CALLTRACKING.DEMONSTRATEDROI.MEASURED 4x MORE LEADS VIA PHONE.#ifbyROI
  • 15. CALLTRACKING.INCREASELEADS.#ifbyROI
  • 16. CALLTRACKING.INCREASEDLEADS.3 IN 10 LEADS GENERATED VIA PHONE CALLS#ifbyROI
  • 17. CALLTRACKING.OPTIMIZEAD SPEND.#ifbyROI
  • 18. CALLTRACKING.OPTIMIZEDAD SPEND.MAINTAINED LEAD FLOW FOR 30% LESS.#ifbyROI
  • 19. QUESTIONS?#ifbyROI
  • 20. THANK YOU.p. 866-791-0606w. ifbyphone.comt. @ifbyphone