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The essential guide to improve lead response time from web leads.
You know the situation well: you find a website, you’re interested in making a purchase, so you fill out the contact form. Perhaps an hour, a day or even a week later you get a call from a sales rep. The problem is, at that point, your time is booked, you’ve found another solution and—most importantly—you’re no longer interested in taking the call. If the sales person had only called you right away, while you were still on that website, you would have made a purchase. At the very least, you would have engaged in a serious sales dialogue.
Now let’s turn the story around.
How often does an eager buyer fill out a download, a demo request or a contact form on your website, but by the time your sales team responds, the prospect is no longer interested? That window of opportunity closes fast—it takes very little time for a prospect to find a competitor or move on to another project. At that point, your prospect no longer has the time (or interest) to learn about the solution you provide.
How do you ensure that your sales team contacts qualified prospects quickly, while they are still actively reading your website thinking about your solution?
That’s what this eBook is all about.