Google Universal Analytics Integration Webinar
 

Google Universal Analytics Integration Webinar

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An overview of Google Universal Analytics and how it works with Ifbyphone's voice-based marketing automation platform.

An overview of Google Universal Analytics and how it works with Ifbyphone's voice-based marketing automation platform.

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Google Universal Analytics Integration Webinar Google Universal Analytics Integration Webinar Presentation Transcript

  • The Leader in Voice-Based Marketing AutomationGoogle Universal AnalyticsIntegration Webinar
  • Introduction• Universal Analytics Overview• Google Client ID• Custom Metrics• Phone Call Events• Ifbyphone Configuration• Reporting
  • How does this help marketers?• Calls can now be viewed instandard Google Analyticsreports• Calls are tied to all other webinteractions made by the user• Calls can now be used asconversions for contentexpirements
  • •  New Analytics.js tracking script.•  Visitors are now tracked with a single Client ID,instead of multiple cookies.•  Custom Metrics and Custom Dimensions allowusers to view offline and 3rd party data instandard Universal Analytics reports.•  Event attribution based on Client ID gives usersnew insight into visitor interaction, both offlineand online.Universal Analytics Overview
  • • Replaces multiple cookies used totrack users with “Classic”.• Allows for attribution of allinteraction online and offline to anindividual user.• Google Client ID does not time outfor up to 2 years.Google Client ID
  • Custom Metrics and Dimensions• Custom  Metrics  (along  with  Custom  Dimensions)  replace  Custom  Variables  from  “Classic”  Analy>cs.    • Custom  Metrics  and  Dimensions  are  able  to  be  used  in  standard  Universal  Analy>cs  Reports.  • Can  be  used  to  add  columns  to  standard  repor>ng  for  offline  and  3rd  party  sources.    • Fully  customizable  by  the  user.  
  • •  Ifbyphone sends calls toUniversal Analytics as Events.Not virtual pageview Goals.•  Events are tied to the GoogleClient ID of the visitor.•  Calls can now be viewed in linewith other web based Events.•  Calls can now be used as aconversion for ContentExperiments.•  Event based Goals can be set-upin Universal Analytics to passconversions into Google AdwordsPhone Call Events
  • Ifbyphone Configuration• Ifbyphone’s Universal Analyticsintegration requires no change toexisting SourceTrak JavaScript.• Self set-up of Universal Analyticsintegration in the Ifbyphone portal.• You can select either version of ourGoogle integration on a number bynumber basis. Each number can onlyuse one version at a time.
  • Live Demo
  • Next Steps•  For more information check out ourwebsite, or our step by step guide to gettingstarted with call tracking in GoogleUniversal Analytics•  Have additional questions? Give us a call,and talk to one of our specialists anytime at855-327-9654.