WHAT GADGET HAS MORE POTENTIAL THAN A CARDBOARD BOX WITH HEADPHONES STUCK IN IT? MAKING THE FUTURIZER INVOLVES EMBRACING NEW TECHNOLOGY BUT NOT LETTING ITS LIMITATIONS GET IN THE WAY OF THE IMAGINATION THE FUTURE OF THE BOOK IS ABOUT MORE THAN FLOGGING STUFF UNDERSTANDING THAT IS LIKELY TO LEAD TO THE FUTURE OF FLOGGING STUFF
I’ve never worked in the publishing industry, but all through my working life I’ve been involved in opening up access to books and literature: in community publishing arts projects which aimed to help a few break into print, achieving the prize of a photocopied booklet of their work with a real ISBN number. Reader Development work which tried to coax less confident readers of all ages to enter the portals of the library and begin to explore more challenging books. We talked about ‘creative reading’ as a kind of metaphor for the imaginative activity of reading books.
I MET bob stein IN 2007 DMU … OUR CULTURAL HAS MOVED FROM PRINTED PAGE TO NETWORK SCREEN “ For the past five hundred years, humans have used print — the book and its various page-based cousins — to move ideas across time and space . Radio, cinema and television emerged in the last century and now, with the advent of computers, we are combining media to forge new forms of expression. For now, we use the word &quot;book&quot; broadly, even metaphorically, to talk about what has come before — and what might come next.”
When I took an MA in Creative Writing & New Media in 2007, met Bob Stein, founder of the Institute for the Future of the Book and began to have the conversations that only a few had then but now the whole world is engaged in, it seemed to me that the digitization of literature solved fundamental problems about access and learning.
WHEN YOU READ ON AN IPAD YOU REALISE …
Look around you. Everywhere you look you see young people staring at what? Their phones, staring as if they are longing to find something really wonderful to look at there. Literary culture can now be accessed on the mainstage of our culture. If you were starting out now to reach out to young readers, isn’t that the place to start?
AND I THOUGHT…
Campaigners for books and libraries sound like they’re fighting A LOSING BATTLE BOOKS HELP YOU GET TO SLEEP SWITCHING OFF
WE NEED LITERARY MIND TO ENGAGE WITH THE POSSIBILITIES We’re working with the Poetry Society in the UK on a Young Poets’ Network, a digital toolkit for young readers and writers. We’re trying to clear away all the habits and assumptions we have about what constitutes being a ‘proper poet’ and set out a new landscape. We asked the poet Benjamin Zephaniah whether he thought the web was the best place for poets. You gotta get your poetry out there and nowadays there's lots of exciting, new ways of doing that, you can use the internet. Once when somebody said to me, 'how important do you think publishing poetry in a book is?', I said, 'well it's kind of important, but the most important thing is to publish in people's hearts'.
WE ARE ALL AMPLIFIED AUTHORS… BROADCASTING FROM OUR LAPTOPS BESTSELLERS AND NEW VOICES
Songs of Imagination & Digitisation is a celebration of the spirit of the visionary poet William Blake. A multimedia illuminator from history who would have been inspired by the potential of digital I’m sure.
Our expectations of reading in the digital age are changing fast We take it for granted on screen that we can read and write click through for more collaborate with others mix media reply replay MEET
EVERYONE ON ABOUT COPYRIGHT>> DRM … HERE’S A USEFUL CURSE FROM RICHARD GAMESON, UNIVERSITY OF DURHAM
Starting later this month, working with publishers Wingedchariot and funding from the Gulbenkian foundation we’re researching how six schools in London respond to picture books on the iPad, specially written stories translated into all of the 14 languages spoken in the school. Winged Chariot make beautiful books for the iPad, showing real concern about the quality of the reading experience, books to curl up with and get lost in rather than to play with.
The poems and extracts from plays, novels, non-fiction texts and broadcasts in the HOTBOOK are presented as short films, Flash animations, podcasts and HTML web pages. They range from Macbeth's &quot;Tomorrow, and tomorrow&quot; speech to Christina Rossetti's poem &quot;Spring&quot;, from Chaucer's Prologue to The Canterbury Tales to &quot;Talking Turkeys&quot; by Benjamin Zephaniah. They also include new commissions from contemporary writers such as Daljit Nagra, Cory Doctorow and Naomi Alderman, who were asked to write examples of the literature of the future.
RELATIONSHIP WITH LOCAL SCHOOLS
There are so many wonderful possibilities for new ways to read and write creatively together. KEEN TO WORK WITH INDEPENDENTS TO DEVELOP MORE
FUTURE OF THE BOOK GROUP?? CHANGED READING FOR MANY INTO A PUBLIC ACTIVITY NEW WAYS TO DO BOOKS - SOCIAL READING - CURATION (BOOKGROUP CHANGED THE WAY WE READ)
Photo from Tunisia LOVERS OF THE WORD MAY LOOK BACK AT THIS AS A GOLDEN AGE OF FREE ONLINE COMMUNICATION ON THE WEB ITSELF WHICH WAS RE-TAKEN BY COMMERCE VIA PUBLISHERS AND THE APP STORE. WRITERS ARE WONDERING WHY THE DEBATE IS NOW ABOUT THE FUTURE OF PUBLISHING NOT LITERATURE OR IDEAS KATE PULLINGER ARTICULATE ABOUT THIS (ENHANCED BOOKS MIGHT BE EXPENSIVE BUT ANY AUTHOR CAN MAKE A MULTIMEDIA WORK ON THEIR MULTIMEDIA LAPTOP))
Let’s go back into the history of the book to help them think about the future: from the locking down of oral culture into papyrus scrolls, then the codex, first handwritten, then printed, now downloaded and digitally illuminated.
Let’s talk to young people about the power of the book as a symbol of free reading and free expression, a bounded entity – worth pressing on with to the end. And let’s start them thinking about where the evolution of those ideas goes next.
This photo of a man asleep in a library makes me smile but it’s also rather beautiful – it symbolizes for me what I really love about books and libraries: a special kind of dreamspace, a relationship between my inner self and the written world which is very unique, which is what it feels to me so important that we pass on to future generations.
GUARDIAN: The growing popularity of digital readers such as Amazon's Kindle and ebook titles by authors including Stephen Fry and Stieg Larsson helped boost UK sales of digital book products by 20% to £180m last year. The Publishers Association, the trade body that represents companies that account for about 70% of the UK publishing market, said total sales – including digital products and physical books – increased by 2% year on year in 2010 to £3.1bn. Growth in digital product sales – including ebooks, downloads and audiobooks sold direct to consumers and academic and professional sales to schools and institutions – helped cover a 3% fall in the volume of physical books. The Publishers Association found the total value of digital sales from data supplied by members for its annual yearbook was £120m last year, 38% higher than in 2009.
Me? I'm spilling the beans. Here are my ebook Kindle numbers from Jan 1 to June 31, 2009. Whiskey Sour priced at $3.96: 550 sales, $341 earned. Bloody Mary priced at $7.99: 180 sales, $381 earned. Rusty Nail priced at $7.99: 153 sales, $341 earned. Dirty Martini priced at $6.39: 202 sales, $604 earned. Fuzzy Navel priced at $7.59: 152 sales, $341 earned. That's 1237 ebooks sold in six months. Total money in JA's pocket: $2008. Why do these numbers vary so much? I get 25% of the amount received by the publisher. Depending on the deal my publisher makes with Amazon, that can be anywhere from 62 cents to $3 per ebook sold. We can draw a simple conclusion looking at these sales: a $4 ebook sells 3 times as many copies as an $8 ebook. Now lets compare these to my self-published Kindle sales. I'll use my four novels for comparison. This is also for a six month period. The List priced at $1.99: 5142 sales, $3600 earned. Origin priced at $1.99: 2619 sales, $1833 earned. Disturb priced at $1.99: 1139 sales, $797 earned. Shot of Tequila at $1.99: 900 sales, $630 earned. That's 9800 ebooks sold in six months. Total money in JA's pocket: $6860. I get 35% of the price I set on Kindle, or 70 cents per ebook download. Joe Konrath - june 11, thriller writer in chicago
We’ve been developing the Unlibrary a new kind of public space for readers and writers now that we carry our libraries with us in our laptops Exploring new kinds of social reading spaces on line and off. WE NEED NEW KINDS OF BOOK PLACE - HOW IT WORKS - ANALOGUE SOCIAL NETWORK
LOCAL BOOKSHOP CLOSED EVERYONE MOANED ROBIN 18th CENTURY COFFEE HOUSE - BIG GREEN BOOKSHOP HaNdselling
THERE’S A MISSING BIT AND JUST OVER THE LAST COUPLE OF DAYS IT’S TAKEN SHAPE THE CAFÉ IS CLOSING… A local audience for.. Poetry? And/or glonal
WHY THIS BOOK? ACADEMIC PUBLISHING WEIRD - 300 COPIES … WHAT’S THE POINT? FRANCES PINTER MEETS STUDENT WHO HADNT BOUGHT A BOOK Back to SOCRATES: HOW DO WE REALLY WANT LEARNING TO WORK?
BACK AT THE UNLIBRARY… Our all-nighter FAHRENHEIT 451 WINGS OF DESIRE AT 4.00 THE FUTURE OF THE LIBRARY - WHY ASSUME IT’S THING OF THE PAST? CREATIVE COLLABORATION A NETWORK A PEOPLE’S UNIVERSITY (UN-IVERSITY??)
BUT WHEREAS GOING INTO PRINT USED TO MEAN REACHING OUT TO READERS, NOW PUBLISHERS ARE DEFENDING, INSISTING THEY SHOULD STAND BETWEEN READERS AND WRITERS
1. if: book chris meade Digital Publishing for Writers - Getting Started THE AMPLIFIED AUTHOR IN THE UNLIBRARY www.futureofthebook.org.uk
2. TODAY <ul><li>Apps </li></ul><ul><li>E-books </li></ul><ul><li>Blogs and Social Media </li></ul><ul><li>Transmedia </li></ul>
3. THE FUTURIZER IMAGINING WHAT’S TO COME
4. WORKING FOR CREATIVE READERS AND WRITERS Write Back, Opening the Book, Creative Reading & Writing, Imagination Services, Poetry Society, Poetry Places Booktrust, Bookstart, Everybody Writes…
5. FUTURE OF THE BOOK THEN <ul><li>“ For the past five hundred years, humans have used print — the book and its various page-based cousins — to move ideas across time and space … For now, we use the word &quot;book&quot; broadly, even metaphorically, to talk about what has come before — and what might come next.” </li></ul>
6. THE FUTURE OF THE BOOK <ul><li>> access for all </li></ul><ul><li>> a means to publish and distribute new voices freely </li></ul><ul><li>> text and performance together </li></ul><ul><li>> creative reading for real </li></ul>
7. THE EXPERIENCE OF THE BOOK <ul><li>happens </li></ul><ul><li>in our heads </li></ul><ul><li>and our hearts </li></ul>
8. LITERATURE ON THE MAINSTAGE <ul><li>in the places where people are looking </li></ul>
9. WHY have we all spent so much time promoting the page when it’s WORDS we love ?
10. THE BOOK SENT UP TO BED
11. “ THE MOST IMPORTANT THING IS TO PUBLISH IN PEOPLE’S HEARTS” - Benjamin Zephaniah
12. THE AMPLIFIED AUTHOR Running their read/write life
13. <ul><li>ILLUMINATED AUTHOR </li></ul>
14. DIGITAL EXPECTATIONS <ul><li>to read and write </li></ul><ul><li>to click through for more </li></ul><ul><li>to collaborate with others </li></ul><ul><li>to mix media </li></ul><ul><li>to reply </li></ul><ul><li>to replay </li></ul><ul><li>to meet others </li></ul>
15. COPYRIGHT Digital Rights Management Creative Commons… <ul><li>si quisque abstulerit, anathema sit </li></ul>
16. THE FUTURE OF THE BOOK NOW E-BOOKS > ENHANCED Fantastic Flying Books!
19. NEW BUSINESS MODELS <ul><li>FREEMIUM - Apps and subs </li></ul><ul><li>CURSOR / RED LEMONADE </li></ul><ul><li>- community building </li></ul><ul><li>UNBOUND - Crowd funding </li></ul>
20. READING COMMUNITIES & EXPERIENCES WWW.FICTIONAL-STIMULUS.NING.COM
21. IMAGINATION & COLLABORATION <ul><li>Wikinovel </li></ul><ul><li>The 24 Hour book </li></ul><ul><li>Collaborative </li></ul><ul><li>Poems </li></ul>
22. COLLABORATIVE READING Community of readers, online and off, exploring a theme, making new work…
23. www.insearchoflosttim.net IN SEARCH OF LOST TIM A magical, musical, graphical, digital fiction WRITE NOW
24. SPREADING THE WORD <ul><li>NEW TOOLS </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Google+… </li></ul><ul><li>Blogs&sites </li></ul><ul><li>SAME AIMS </li></ul><ul><li>Who? Why? What? When? Where? </li></ul><ul><li>Your own publicist </li></ul>
25. FREE READING WHERE DO BOOKS GO NEXT?
26. BOOK <ul><li>a constantly changing </li></ul><ul><li>form - from papyrus </li></ul><ul><li>to codex </li></ul><ul><li>to paperback </li></ul><ul><li>to kindle to macbook </li></ul><ul><li>and beyond </li></ul>
27. <ul><li>a container of culture </li></ul><ul><li>a bounded entity… </li></ul><ul><li>BUT </li></ul><ul><li>a symbol of freedom </li></ul><ul><li>a conversation </li></ul><ul><li>And now we can </li></ul><ul><li>make </li></ul><ul><li>new kinds </li></ul>BOOK
30. “ Direct revenue from mobile app stores will almost double within the next year to hit figures of $14.1billion, a 92% rise from an expected $7.3 billion in 2011. Estimates suggest that app store revenue will continue to boom over the next four years, reaching $36.7 billion by 2015. According to eBook News, THE WASTELAND is also the #1 selling iPad book app, having nudged out the Marvel Comics app. The Waste Land is currently at #45 in the list of overall top-selling paid apps. And it hit the #1 spot in the U.K. app store just hours after its launch, according to the publisher. APPS
31. APPS STUFF <ul><li>£5K upwards to create </li></ul><ul><li>For iPad need to be approved by App Store </li></ul><ul><li>Apple take 30 percent of each transaction </li></ul><ul><li>Android etc to follow </li></ul><ul><li>Prices for book apps from free to £15 </li></ul><ul><li>Kindle and magazine apps, authoring tools beginning to appear </li></ul>
32. BUT… <ul><li>“ I wonder if we can now call the trouble with book apps the 60/20 problem? That is for every £60 of development cost, the return is £20. </li></ul><ul><li>The ratio comes from developers ustwo who spoke about their phenomenally successful Nursery Rhymes app at the FutureBook Innovation Workshop. Ustwo hit the headlines in reports from the workshop after revealing some download numbers, and for publishers they weren't particularly palatable figures. Having spent £60,000 making the app, it has so far sold 37,339 copies for a total of £24,048. </li></ul><ul><li>- www.futurebook.net , june 2011 </li></ul>
33. E BOOKS
34. KINDLE SUCCESS STORIES <ul><li>INDEPENDENT JUNE 22nd </li></ul><ul><li>An insurance salesman from Kentucky has become the first self-published author to sell one million e-books for the Kindle electronic reader. </li></ul><ul><li>John Locke used Amazon's Kindle Direct Publishing store to publish and sell his nine novels last year. The part-time writer's crime thrillers and Westerns, priced between 49p and 70p, soon began racing out of the download store. </li></ul><ul><li>Locke, who built his own insurance agency in Louisville, Kentucky, has just published his latest bestseller, a self-help guide titled How I Sold 1 Million eBooks in 5 Months. He earns 25p from each 70p sale and will publish an eighth Creed book by the end of this month, with his third Western, Emmett & Gentry, following in July.... </li></ul><ul><li>Amazon announced in May that Kindle e-books are now out-selling paperback and print hardback titles combined. </li></ul><ul><li>Digital book sales in the UK shot up from £4m to £16m in 2010. Independent writers, offering budget-priced novels in popular genres like crime, can achieve huge success through strong word-of-mouth. </li></ul>
35. <ul><li>“ The last month has been both exciting and surreal for my writing partner Louise Voss and me. Catch Your Death was No.1 on Amazon.co.uk for a month; Killing Cupid reached No.2, helping us achieve the double whammy twice; we sold 42,000 ebooks in June.” (86p - 49p) </li></ul><ul><li>- Mark Edwards </li></ul>
36. BUT… <ul><li>Terms defined by others </li></ul><ul><li>(Nook dropping extracts… </li></ul><ul><li>Apple charging Kindle 30%… </li></ul><ul><li>Spammers flooding Kindle… </li></ul><ul><li>AND design, editing, marketing, </li></ul><ul><li>quality of the writing ALL DOWN TO YOU </li></ul>
38. TRANSMEDIA <ul><li>Convergence leading to demand for transmedia projects around properties like Doctor Who, Lost, Glee, Sherlock, Harry Potter </li></ul><ul><li>BUT… Adrian Hon says: tighter budgets, </li></ul><ul><li>more demands. </li></ul><ul><li>And publishers not yet looking to writers for </li></ul><ul><li>Multi-platform ideas </li></ul><ul><li>“ Ever green classics and bestsellers” </li></ul>
39. BUT… <ul><li>New ways to tell stories </li></ul><ul><li>Potential for publishing by subscription, through time, sales of new kinds of souvenirs </li></ul><ul><li>No need for huge budgets to begin to make things </li></ul><ul><li>The future belongs to the writers! </li></ul><ul><li>http://timwright.typepad.com/ </li></ul>
40. JOIN THE UNLIBRARY <ul><li>> Personal profiles </li></ul><ul><li>on the shelves </li></ul><ul><li>> Wall of messages, </li></ul><ul><li>notes, images, </li></ul><ul><li>thoughts… </li></ul><ul><li>> Meet up online </li></ul><ul><li>and for real </li></ul>
42. THE FUTURE OF THE BOOKSHOP A viable ecology for book-ness?
43. THE UNLIBRARY CAFE <ul><li>A space </li></ul><ul><li>A team of creative writers, digital makers & trainers, </li></ul><ul><li>book people to explore new possibilities for literature </li></ul><ul><li>A network of readers, </li></ul><ul><li>A locality </li></ul><ul><li>A community online and off </li></ul><ul><li>A till </li></ul><ul><li>A shelf </li></ul><ul><li>A fridge </li></ul><ul><li>A twitter name </li></ul><ul><li>A deal maker A beginning </li></ul>
44. ACADEMIC PUBLISHING - THE POWER OF LOCAL STUDENT LED DISCUSSION - REVERSE NUDGE PARALLEL
45. THE ALL-NIGHTER experiencing the library at dawn
46. READ / WRITE SOCIAL READING BOOK GROUPS > LIBRARY THING