By Geraint Holliman, Content Marketing specialist
Content marketing is the current ‘go to’ strategy for marketers who are trying to cut through the noise and clutter of the market place and generate real sales. But few people actually know what ‘content’ really is, let alone ‘content marketing’ and simply recycling sales materials and calling it ‘content’ is not the route to success.
In this session we’ll answer the questions:
What are ‘content’ and ‘content marketing’?
How does content marketing work?
Why is content marketing being compared to publishing?
What are the key elements of a content marketing strategy?
What approach to take in evaluating content marketing?