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Digital Marketing Skills Internet World 2011
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Digital Marketing Skills Internet World 2011

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This is a presentation I did at Internet World in May 2011. Internet World is the leading Exhibition/Event in the UK for Digital Marketing Professionals and the focus of this presentation was to give ...

This is a presentation I did at Internet World in May 2011. Internet World is the leading Exhibition/Event in the UK for Digital Marketing Professionals and the focus of this presentation was to give insights into essential Digital Marketing skills to survive and succeed in the environment today. It is important to understand that Digital Marketing is not a bolt on - it must be central to all your activity.

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Digital Marketing Skills Internet World 2011 Digital Marketing Skills Internet World 2011 Presentation Transcript

  • Digital Marketing Skills
    Gaining a Competitive Edge in the Digital World
    By Imran Farooq
    Internet World, May 2011
  • Digital Overload
    Reflecting on MMCL
    Campaign to Promote MBA
    Insight Tools
    Marketing on YouTube
    Video Landing Pages
    Facebook and Linkedin Advertising
    Marketing Reject Campaign
    Digital Marketing Qualifications
    Q&A
  • About Me
    MD of MMC Learning (Joint Venture with MMU Business School)
    Expert Digital Marketing Commentator on Smart Insights.com
    CIM Senior Examiner for Digital Marketing Essentials
    CAM Foundation Advisory Board
    Connect as a Friend on Linkedin
    http://uk.linkedin.com/in/imranfarooq
    Follow on Twitter
    @imranfarooq
  • Digital Overload
  • PPC
    Email
    Viral
    Web Analytics
    User Experience
    Mobile
    SEO
    Social Media
    Affiliates
    Usability
    Search
    Which Digital Tools are You Using?
  • Photo
    Sharing
    Blogging
    Video
    Sharing
    Micro
    Blogging
    Social Media
    Podcasts
    RSS
    Forums
    Widgets
    Chat
    Social Networks
  • Digital Marketing – Dave Chaffey Model
  • Campaign to Promote MBA
  • Digital Marketing – Social MediaYouTube Campaign
    Source: mmubsmba.com
  • Customer Insight Tools
  • Google Keyword Tool
  • Marketing on YouTube
  • Video Landing Pages
  • On the Landing Page
    Bring you to a relevant page
    Help you to navigate
    Show you the way
    Reassure the customer
    Make it easy to buy or navigate
  • Landing Pages that Convert
    Source: mmubsmba.com
  • Facebook& Linkedin Advertising
  • Social Media Advertising – Set Your Goals
    drive traffic
    raise awareness
    build Facebook fans
    develop more Linkedin connections
    generate leads
    Sell more products and services
  • General demographics
    such as location, age and sex
    Birthday
    Education
    Workplaces
    Relationship
    Interested In
    Languages
    Social Media Advertising – Your Target Audience
  • Social Media Advertising – Ads & Using Images
  • Call to Action Text
    buy
    sell
    order
    browse
    download
    sign up
    get a quote
    Call out attributes
    Social Media Advertising – Ad Copy
  • Marketing Reject Campaign
  • Marketing Reject
  • Digital Marketing Qualifications
  • CAM/CIM Qualification in Digital Marketing
    Diploma in Digital Marketing
    Diploma in Managing Digital Media
    Diploma in Mobile Marketing (New)
    Diploma in Digital Metric and Analytics (New)
    VISIT STAND E4002
  • Digital Marketing Skills Summary
    Customer Insight Tools
    Experiment with digital tools
    Experiment with social media
    Understand which tools fits into the right point
    Try and test different things
    Digital is not a bolt-on
    Get the knowledge in Digital – CAM Qualifications
  • Imran Farooq
    Connect as a Friend onLinkedin
    http://uk.linkedin.com/in/imranfarooq
    Follow on Twitter
    http://twitter.com/imranfarooq
    m. 07956 980280
    e. iF@imranfarooq.com