Mobile strategy considerations for smb

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Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, …

Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, 2011)
http://www.letstalkbusiness.nsw.gov.au/app/articles/articles/view/small-business-and-mobile-marketing

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Transcript

  • 1. Webling Interactive
    Mobile Marketing for SME’s
    Strategies for the future of mobile
    Ian Farmer Strategy Director Webling
    @ifarmer
  • 2. More people have access to a Mobile than clean water
  • 3. 35% of Smartphone users use an app before getting out of bed
    Source: Ericsson ConsumerLab study http://www.ericsson.com/thecompany/our-insights/consumerlab
  • 4. Elements of a Mobile Strategy
  • 5. Mobile Strategy: Branded Entertainment
  • 6. Mobile Strategy: Mobile Advertising
    75% Australians comfortable with mobile ads
    Perceived top benefits
    • Introduced you to something new 56%
    • 7. Helped you learn more about something 37%
    Source: “A Global Perspective on Mobile Advertising”
    Consider mobile within advertising mix
  • 8. Mobile Strategy: QR codes
    From print, outdoor to online
    Extend communications
  • 9. Mobile Strategy: Payments
    • Ebay
    • 10. 2.5 million items via mobile (Aust 2010)
    • 11. One every 15 seconds or $2M / week
    • 12. 8% of Australian eBay transactions - Mobile
    • 13. Selling App - simplified experience
    • 14. Mobile commerce in Aust $155 million
    • 15. = World in 2009
    • 16. 4 million PAYPAL users in Australia
    Does your business allow for m-commerce?
    6/8/2011
    8
  • 17. Mobile Strategy: Twitter
    >40% of tweets published from mobile device
    Establishing relationships with key influencers
    Mobile communications channel
    “Special 2 for 1 offer today only”
  • 18. Mobile Strategy: Podcast / Vodcasts
    Live / pre-corded broadcasts
    Product instruction
    What Mobile friendly content do you have?
    Short 2-3 mins
    http://www.dailygrape.net
  • 19. Mobile Strategy: Places
  • 20. Mobile Strategy: Location based marketing
    Engaging your existing customers and prospects to leverage online announcements to reward loyalty, and augment word of mouth marketing and referrals.
  • 21. Mobile Strategy: Coupons & Deals
    Specials & Last min offers
    Facebook DEALS – coming soon
    • Drive’s measurable foot traffic
    • 22. Promotes product trial
    • 23. Socialises deal redemption via facebook
  • CASE STUDY : McDonald’s FourSquare day Campaign
    McDonald’s randomly offered $5 and $10 gift cards to users who checked on foursquare day (4/16)
    Results:
    Generated 2,865 total check-ins
    Increased check-ins by 33%
  • 24. SME Takeaways for mobile
  • 25. Tip # 1: Mobilise your website
    Have you logged into your website via your smartphone?
    What core information on mobile?
    Include Mobile sitemap
    Review metrics
  • 26. Tip # 2 Stake your claim to places pages
  • 27. Tip # 3: Encourage Testimonials, Rate & Reviews
    Understand that people will review you, help them
    http://www.facebook.com/socialdinnerclub
    Future mobile web will be dominated by maturing recommendation engines
  • 28. Tip # 4: Encourage and reward check-ins
    Is foot-traffic important for your business?
    Recognise the viral effect of the check-in
    Facebook deals launching soon in Aust
    Connect with mayors, ambassadors, leaders, duchesses, chiefs, poobahs and sheriffs.
  • 29. Tip #5 Experiment while you can
    Don’t FAIL to LEARN
    DO FAIL to LEARN
  • 30. Ian Farmerian@webling.com.auTwitter: @ifarmer
    webling interactive
    Extraordinary Brand Experiences Online
    www.webling.com.au