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Mobile strategy considerations for smb
Mobile strategy considerations for smb
Mobile strategy considerations for smb
Mobile strategy considerations for smb
Mobile strategy considerations for smb
Mobile strategy considerations for smb
Mobile strategy considerations for smb
Mobile strategy considerations for smb
Mobile strategy considerations for smb
Mobile strategy considerations for smb
Mobile strategy considerations for smb
Mobile strategy considerations for smb
Mobile strategy considerations for smb
Mobile strategy considerations for smb
Mobile strategy considerations for smb
Mobile strategy considerations for smb
Mobile strategy considerations for smb
Mobile strategy considerations for smb
Mobile strategy considerations for smb
Mobile strategy considerations for smb
Mobile strategy considerations for smb
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Mobile strategy considerations for smb

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Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, …

Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, 2011)
http://www.letstalkbusiness.nsw.gov.au/app/articles/articles/view/small-business-and-mobile-marketing

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  • 1. Webling Interactive<br />Mobile Marketing for SME’s<br />Strategies for the future of mobile<br />Ian Farmer Strategy Director Webling<br />@ifarmer<br />
  • 2. More people have access to a Mobile than clean water<br />
  • 3. 35% of Smartphone users use an app before getting out of bed<br />Source: Ericsson ConsumerLab study http://www.ericsson.com/thecompany/our-insights/consumerlab<br />
  • 4. Elements of a Mobile Strategy<br />
  • 5. Mobile Strategy: Branded Entertainment<br />
  • 6. Mobile Strategy: Mobile Advertising<br />75% Australians comfortable with mobile ads<br />Perceived top benefits<br /><ul><li> Introduced you to something new 56%
  • 7. Helped you learn more about something 37%</li></ul>Source: “A Global Perspective on Mobile Advertising”<br />Consider mobile within advertising mix<br />
  • 8. Mobile Strategy: QR codes<br />From print, outdoor to online<br />Extend communications<br />
  • 9. Mobile Strategy: Payments<br /><ul><li>Ebay
  • 10. 2.5 million items via mobile (Aust 2010)
  • 11. One every 15 seconds or $2M / week
  • 12. 8% of Australian eBay transactions - Mobile
  • 13. Selling App - simplified experience
  • 14. Mobile commerce in Aust $155 million
  • 15. = World in 2009
  • 16. 4 million PAYPAL users in Australia</li></ul>Does your business allow for m-commerce?<br />6/8/2011<br />8<br />
  • 17. Mobile Strategy: Twitter<br />>40% of tweets published from mobile device<br />Establishing relationships with key influencers<br />Mobile communications channel <br />“Special 2 for 1 offer today only”<br />
  • 18. Mobile Strategy: Podcast / Vodcasts<br />Live / pre-corded broadcasts<br />Product instruction<br />What Mobile friendly content do you have?<br />Short 2-3 mins <br />http://www.dailygrape.net<br />
  • 19. Mobile Strategy: Places<br />
  • 20. Mobile Strategy: Location based marketing<br />Engaging your existing customers and prospects to leverage online announcements to reward loyalty, and augment word of mouth marketing and referrals.<br />
  • 21. Mobile Strategy: Coupons & Deals<br />Specials & Last min offers<br />Facebook DEALS – coming soon<br /><ul><li>Drive’s measurable foot traffic
  • 22. Promotes product trial
  • 23. Socialises deal redemption via facebook</li></li></ul><li>CASE STUDY : McDonald’s FourSquare day Campaign<br />McDonald’s randomly offered $5 and $10 gift cards to users who checked on foursquare day (4/16)<br />Results:<br />Generated 2,865 total check-ins<br />Increased check-ins by 33%<br />
  • 24. SME Takeaways for mobile<br />
  • 25. Tip # 1: Mobilise your website<br />Have you logged into your website via your smartphone?<br />What core information on mobile?<br />Include Mobile sitemap<br />Review metrics <br />
  • 26. Tip # 2 Stake your claim to places pages<br />
  • 27. Tip # 3: Encourage Testimonials, Rate & Reviews<br />Understand that people will review you, help them <br />http://www.facebook.com/socialdinnerclub<br />Future mobile web will be dominated by maturing recommendation engines<br />
  • 28. Tip # 4: Encourage and reward check-ins <br />Is foot-traffic important for your business?<br />Recognise the viral effect of the check-in <br />Facebook deals launching soon in Aust<br />Connect with mayors, ambassadors, leaders, duchesses, chiefs, poobahs and sheriffs.<br />
  • 29. Tip #5 Experiment while you can<br />Don’t FAIL to LEARN<br />DO FAIL to LEARN<br />
  • 30. Ian Farmerian@webling.com.auTwitter: @ifarmer<br />webling interactive<br />Extraordinary Brand Experiences Online<br />www.webling.com.au<br />

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