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Frontiering For Ad Tech
 

Frontiering For Ad Tech

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Presentation given to Adtech Shanghai about Consumer Generated Content, Open Source Marketing, Involving Consumers in Research.

Presentation given to Adtech Shanghai about Consumer Generated Content, Open Source Marketing, Involving Consumers in Research.

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    Frontiering For Ad Tech Frontiering For Ad Tech Presentation Transcript

    • WOMM, Buzz Ad Tech, Shanghai Ian Farmer CEO FRONTIERING Frontiering.com.au + 61 417 460 518 This document contains proprietary information to Frontiering and should not be released without prior written agreement
    • Australian Lingo Good Day G’day Have a look Gander Football Footy Extremely good ORSIM
    • ORSIM – a new way of marketing Open Source Research (Consumer Insight) Shaper-Lead Innovation & To Marketing (diffusion) da y’ s Ag en da
    • The idea - broadly Consumers – Lea d Users - Shapers L et them velop and test idea s (research) de ‘product’ and ‘cre ative’ (innovate) design ad message via W OM (diffusion) spre t h e ir for your^ Brand
    • Open Source Marketing Consumer Generated Media Mark Hughes – Buzz Marketing Give consumers access to the brand Listen to what they say Let go and allow them to interact WOMM
    • Word Of Mouth Chatter – stimulated by something new , cool, different , interesting, outrageous (buzz) Advocacy (or detraction) – stimulated by an experience (personal or referred) with the brand WOMM – Sti mulating con and making versations it easier for pe recommend an o p l e to d sample your products
    • ORSIM – a new way of marketing Open Source Research (Consumer Insight) Shaper-Lead Innovation & To Marketing (diffusion) da y’ s Ag en da
    • Research (consumer insight) 'find- a-need ‘lead- and- V user- fill-it- method’ method' 8 x more* effective! (Traditional) (ORSIM)
    • Research – example Brand Manager for a day Who Participated 1700+ participants 1000+ ideas generated Used existing purple paws email 34% participation 120 ideas taken for further development
    • ORSIM – a new way of marketing Open Source Research (Consumer Insight) Shaper-Lead Innovation & To Marketing (diffusion) da y’ s Ag en da
    • Shaper-lead (influencers) ters Defined by several parame Connection - degree of connection within the social network Persuasiveness - ability to convince, persuade and lead others Credibility - the extent to which a person is considered a credible source of information fo r et he catalysts S hapers can b bout your br an d da sprea ding the wor
    • ORSIM – a new way of marketing Open Source Research (Consumer Insight) Shaper-Lead Innovation To Marketing (diffusion) da y’ s Ag en da
    • Innovation (shaper lead) Lego’s example The industrial designer With my I really like building LEGO sets background with real bricks. I have fun in industrial being creative and making design and my own sets using the engineering LEGO Digital Designer. It , I find that challenges me to use my LEGO own imagination and build an original creation. bricks are a great material to work with.
    • ORSIM – a new way of marketing Open Source Research (Consumer Insight) Shaper-Lead Innovation & To Marketing (diffusion) da y’ s Ag en da
    • ORSIM Marketing Create your next Ad
    • ORSIM Marketing Your next design Pictures for your next brochure
    • ORSIM Marketing Start a brewery?
    • Brand database, public lists ORSIM Model 1. Target demographic ent gem ana 4. M 2. Incentive 3. Shaper filter Discovery Motivation Innovation Diffusion 5. Tribe-ware Viral Seeds ent agem Eng
    • Your brand - ORSIM? Open Source Marketing Research (discovery) Selection of Shapers (Impact capital testing) Innovation process (Tribe-ware, Viral seeds) Marketing (Architects for your brand) specialists in ORSIM Marketing
    • www.frontiering.com.au