Storytelling Roxanna Samii - r.samii@ifad.org International Fund for Agricultural Development (IFAD) Regional implementation workshop for IFAD-financed projects in Eastern and Southern Africa 10-14 November 2008

Storytelling and knowledge management to ignite organizational change to communicate to capture tacit knowledge to transfer knowledge to innovate to build community for individual growth “ Everyone interested in knowledge management knows that storytelling can be an effective knowledge-sharing technique, largely because it conveys context, causal relationships and emotional content more effectively than most other modes of communication”

to ignite organizational change

to communicate

to capture tacit knowledge

to transfer knowledge

to innovate

to build community

for individual growth

When to use storytelling Team and community building Break down cultural barriers Debriefing Capture project impact M&E “ Sometime reality is too complex. Stories give it form.” J.L. Godard

Team and community building

Break down cultural barriers

Debriefing

Capture project impact

M&E

IFAD and storytelling Capture project/programme impact Highlight challenges and opportunities Show how the projects/programmes influence policy Tell human story of project/programme beneficiaries Show innovations

Capture project/programme impact

Highlight challenges and opportunities

Show how the projects/programmes influence policy

Tell human story of project/programme beneficiaries

Show innovations

Storytelling ingredients Title of story Name of original teller Name of listener/understander Landscape : set the scene in time and space Dwelling place : precise location where action occurred Characters : full name of interviewees, descriptive attributes and roles in story

Title of story

Name of original teller

Name of listener/understander

Landscape : set the scene in time and space

Dwelling place : precise location where action occurred

Characters : full name of interviewees, descriptive attributes and roles in story

Storytelling ingredients Challenge : problem or task that triggered the action Action : sequence of events before, during and after your turning point Turning point : the moment when the change happens Resolution : ending, including moral, lesson learned or message Vision for future and aspirations Key visual hooks : photography

Challenge : problem or task that triggered the action

Action : sequence of events before, during and after your turning point

Turning point : the moment when the change happens

Resolution : ending, including moral, lesson learned or message

Vision for future and aspirations

Key visual hooks : photography

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