Your SlideShare is downloading. ×
0
Unleash tacit knowledge using storytelling
Unleash tacit knowledge using storytelling
Unleash tacit knowledge using storytelling
Unleash tacit knowledge using storytelling
Unleash tacit knowledge using storytelling
Unleash tacit knowledge using storytelling
Unleash tacit knowledge using storytelling
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Unleash tacit knowledge using storytelling

8,392

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
8,392
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Storytelling Roxanna Samii - r.samii@ifad.org International Fund for Agricultural Development (IFAD) Regional implementation workshop for IFAD-financed projects in Eastern and Southern Africa 10-14 November 2008
  • 2. Storytelling and knowledge management <ul><li>to ignite organizational change </li></ul><ul><li>to communicate </li></ul><ul><li>to capture tacit knowledge </li></ul><ul><li>to transfer knowledge </li></ul><ul><li>to innovate </li></ul><ul><li>to build community </li></ul><ul><li>for individual growth </li></ul>“ Everyone interested in knowledge management knows that storytelling can be an effective knowledge-sharing technique, largely because it conveys context, causal relationships and emotional content more effectively than most other modes of communication”
  • 3. When to use storytelling <ul><li>Team and community building </li></ul><ul><li>Break down cultural barriers </li></ul><ul><li>Debriefing </li></ul><ul><li>Capture project impact </li></ul><ul><li>M&E </li></ul>“ Sometime reality is too complex. Stories give it form.” J.L. Godard
  • 4. IFAD and storytelling <ul><li>Capture project/programme impact </li></ul><ul><li>Highlight challenges and opportunities </li></ul><ul><li>Show how the projects/programmes influence policy </li></ul><ul><li>Tell human story of project/programme beneficiaries </li></ul><ul><li>Show innovations </li></ul>
  • 5. Storytelling ingredients <ul><li>Title of story </li></ul><ul><li>Name of original teller </li></ul><ul><li>Name of listener/understander </li></ul><ul><li>Landscape : set the scene in time and space </li></ul><ul><li>Dwelling place : precise location where action occurred </li></ul><ul><li>Characters : full name of interviewees, descriptive attributes and roles in story </li></ul>
  • 6. Storytelling ingredients <ul><li>Challenge : problem or task that triggered the action </li></ul><ul><li>Action : sequence of events before, during and after your turning point </li></ul><ul><li>Turning point : the moment when the change happens </li></ul><ul><li>Resolution : ending, including moral, lesson learned or message </li></ul><ul><li>Vision for future and aspirations </li></ul><ul><li>Key visual hooks : photography </li></ul>
  • 7. Thank you www.ifad.org www.ruralpovertyportal.org

×