Presentation at IFAD October 2014

1. PhytoTrade Africa

2. Pragmatic Visionary Partners
• Non-profit trade association -60 members
• Small scale enterprises - in 8 countries
• Founded 2001
• Sustainable income for rural people
• Protect biodiversity: support sustainability
• Biotrade development in Southern Africa

3. PHYTOTRADE PRIMARY OBJECTIVE: contribute innovatively to local development by enabling poor rural communities in southern Africa generate supplementary income through socially and environmentally sustainable trade in natural products
•Local Development through business
•Biotrade commercialisation of indigenous plants
•Sustainable harvesting protecting valuing biodiversity
•SADC Centre of Excellence for ABS
•Innovative & Respected
•5 Pillar Strategy and which is being evolved in to operationalisation in support of members (as the “Flower” approach) and sectorial development approach at PhytoTrade institutional level
Phytotrade Africa – Pragmatic Visionaries

4. From 5 Strategic Pillars Evolution
PhytoServices - HACCP, GMP, supply chain, funding, planning
PhytoProducts - concepts, marketing, formulation, design
 PhytoBranding - value, trademarks & logos, brand positioning
 PhytoTech - technology, Phyto library, scientific expertise
 PhytoInvest - evergreen Venture Capital fund

5. TO INSTITUTIONAL SECTORIAL and MEMBERSHIP FOCUSSED SUPPORT
1.PhytoTrade Institutional Development and Coordination
•Monitoring and Evaluation
•National policies strategies including national laboratory and innovation capacity development
•Sectorial approaches and policies
•Biodiversity, BioTrade and Partner network coordination and facilitation
•Promotion and communication
•PhytoTrade Africa marketing and branding for sectorial strategy
•Linkages with financing institutions
2. Member support in their successful development
• Assess member SME capacity
• M&E reporting systems and Matrix compliance
• Annual reviews of gap analysis, Matirx compliance and M&E reporting
• Develop a strategic overview and determine appropriate allocation of service provision

6. TO INSTITUTIONAL SECTORIAL and MEMBERSHIP FOCUSSED SUPPORT
3. Markets and Products development
• Cosmetic sector
• Food, beverage & health sector
• Consumer products 4. Supply Chain Development – current network & Madagascar
• Biodiversity protection and natural resources management
• Sustainable, reliable and traceable community supply
• Efficient processing and logistic
• Support of research and development, regulations and marketing at the local SMEs level
5. Business Development – Member support
• Business planning
• Training for skills and capacity building
• Investment readiness, financial modelling and commercial and investor negotiations 6. Project Management
• Project Management, accounts and audit, evaluation and mid-term review, steering committee and overheads

7. FOCAL and PIPELINE SPECIES and EVOLUTION
• A PhytoTrade Focal species is one that has been selected to form a core part of the PhytoTrade activity level
• A PhytoTrade pipeline species has shown from preliminary research that it may have commercial potential
• Criteria:
• It is likely that it will create significant income opportunities for poor rural people
• Its ecology and management must be well understood (so as to ensure it can be managed sustainably)
• It must occur in relative abundance so as not to be under and major ecological threat, and in sufficient quantities to create significant economic opportunities
• There must be evidence of actual or potential market demand for one or more products
• It should be able to deliver cash benefits to producer communities relatively rapidly
• It should be accessible to rural communities that gives an inherent advantage in its production to them

8. Focal Species

10. EVOLUTION OF PHYTOTRADE PRODUCTS and FOCAL SPECIES
• Ecosystem Valorisation so as to decrease community revenue risk through dependence on a single supply chain
• Product diversification so as to decrease Member market revenue risk through dependence on a single supply chain
New Focal Species and Products under active development include:
• Beeswax
• Essential oils
• Shea Butter
•Allanblackia
• Moringa
• Aloe species
•…..amongst others

11. Focal Ingredients
• Baobab seed oil
• Marula seed oil
• Ximenia americana seed oil
• Mongongo seed oil
• Kigelia africana fruit extract
• Mafura butter
• Kalahari Melon Seed Oil
• Baobab Fruit Pulp Powder
• Marula Fruit Pulp
• Devil’s Claw
Beeswax, Baobab fibre for teas, Munhatse oil, Various Essential oils, Moringa oil, Moringa leaf powder, Allanblackia Oil, Aloe ferox, Bauhinia powder
and new products

12. PhytoTrade Africa Country Member Highlights
• A range of cosmetic products using Mongongo oil
• Harvest and processing of Mongongo oil
• Certified organic Mongongo oil through Ecocert
• Aim to market products regionally and internationally
• Looking to increase range diversity through Devil’s Claw, Marula and developing new melon seed sources
KALAHARI Natural Oils
Mongongo nuts
MALAWI
•New and innovative ingredients sustainably harvested from wild plants
• Expertise: field research, development of processing and handling procedures, export
• Supplier of Baobab fruit powder, Kigelia, Strophanthus, various seed oils and fruits
• Organic, UEBT, FLOCERT discussion
• Baobab Malawi resource assessment and SME mapping
Chris Dohse
ZAMBIA

13. PhytoTrade Africa Country Member Highlights
Nyarai Kurebgaseka
• Cosmetic and cosmetic ingredients
• Oil and baobab fruit pulp production
• New baobab processing technology pioneering
• Herbal teas, wild fruit jams, canned indigenous beans
• Baobab products jam, juice, infusion and snacks
• Developing local markets for baobab products
ZIMBABWE
MOZAMBIQUE
Instituto de Investigacao Agraria de Mocambique
• Mozambiquan Government Agricultural Research Department
• Undertaken research assessments and SME mapping exercise on Mafurra
• Identifying key sub-species of Mafurra
• Undertaking longitudinal yield studies on Mafurra
• Advising on ABS procedures in Mozambique
• Undertaking research on history of Mafurra industry Mozambique
• Advising on distribution and sustainability of other species in Mozambique of interest to PhytoTrade

14. •Founded EcoProducts in 2005
• Organic Baobab oil for the cosmetics industry
• EcoProducts baobab oils
• Baobody cosmetics line launched 2010
• PhD ‘Ecology and Sustainable Utilization of Baobab Fruit’
• Launched organic Baobab powder bulk sales in USA and Europe 2014
Sarah Venter
SOUTH AFRICA
NAMIBIA
Selma Ekandjo
EWC
• Eudafano’s Women’s Co-operative
• Processor and supplier of Marula and other oils for cosmetics to leading international companies
• Developed Marula food oil
• 5054 members in 22 associations

15. • WildFoods, Botswana
• Producers of innovative fruit leathers and confectionary from indigenous fruits in Botswana
• Selling to airlines, retail outlets and looking to distribute in South Africa
• Leading way in achieving HACCP certified production at Botswana factory
• Ecoso Dynamics, Namibia
• Major bulk exporter of Devil’s Claw from Namibia
• Key promoter of ethically and sustainably harvested Devil’s Claw
• Key promoter of fair trade within the harvest of Devil’s Claw
• Leading organically certified producer of Devil’s Claw
• Seeking value addition within Namibia through additional processing
• Production of own brand Devi’s Claw retain products
• Bio Oleos de Maxixe, Mozambique
• Producer of high quality bespoke cosmetics in specially handcrafted indigenous wood containers sustainably supplied
• Produced the Suave Mafurra based soap pilot programme and plans upscaling
• PhytoTrade contractee for coordination of its activities in Mozambique

16. EDEN PROJECT and BAOBAB Promotion
• Started 2012 as partnership between Eden and PhytoTrade
• Objective to introduce Baobab powder to a wide range of potential consumers
• More than 1 million visitors to Eden annually
• Introduced Baobab as part of Eden Harvest Festival in 2013 and continued to 2014
• Baobab bar at which Baobab smoothies can be bought in Tropical Biome
• Ice cream on sale in Eden restaurants
• Sales of Eden branded Baobab powder in sachets and Kilner jars and extended into other products including chocolate bars
• Stimulated significant additional sales interest in UK through other brands eg Aduna Minvita, Organic Burst through media success
• UK Baobab powder sales gone from very low sales in 2012 to expected 15 tonnes in 2014 and rising to expected 25 tonnes in 2015
https://twitter.com/guardian/status/512202022008131585 http://www.thehindu.com/opinion/op-ed/baobab-malawis-tree-of- hope/article6423446.ece http://www.independent.co.uk/travel/uk/5-ways-to-enjoy-a-gourmet- british-break-9694047.htmlhttp://www.cornishguardian.co.uk/Eden-Project- celebrate-wonders-African-baobab/story-22920714- detail/story.htmlhttp://www.westernmorningnews.co.uk/Eden-celebrates-

17. EDEN PROJECT and BAOBAB Promotion
EDEN 2014 highlights:
• Rosby Mthinda flew in from Malawi representing harvesters
• Celebrity chefs demonstrating Baobab use
• Frances Quinn Great British Bake Off winner
• Stephane Delourne from Rick Steine’s Seafood Restaurant
• Whitley Neil demonstrations of cocktails and Gin
• Malcolm Riley of African Chef demonstrating Baobab chillies and dips

18. Baobab Fruit Powder
Nutritional profile:
• High in dietary fibre (54g/100g)
• Calcium (338mg/100g)
• Potassium (2270mg/100g)
• Magnesium (148mg/100g)
• Antioxidants ORAC (333μmol TE/g)
Food and beverage applications:
• Cereal bars and healthy snacks
• Jams and spreads
• Smoothies and fruit drinks
• Dairy products and chocolate
• Raw fruit powder as ingredient – popular in natural food and health sectors

20. PhytoTrade Africa proposed new organogramme

21. PHYTOTRADE MAJOR LINKAGES and INSTITUTIONAL COLLABORATION
• International Fund for Agricultural Development (IFAD):
• Central role on PhytoTrade establishment and growth from the outset
• Financed conceptual development
• Provided grant support towards start up and in continual support
• Provides continued strategic advice and support
• International Finance Corporation (IFC) BioTrade Facilitation Programme
• Collaborative programme facilitating trade in biodiversity friendly products from developing countries
• Provided PhytoTrade financial assistance
• Market information services to PhytoTrade members
• Major conduit for establishment of Union for Ethical BioTrade (UEBT)
• Agence France de Developpement and Fond Francaise pour L’Environment Mondiale
• Key co-funders with IFAD in the “Alleviating poverty and protecting biodiversity through Biotrade” initiative
• Major potential co-funders in new geographically expanded PhytoTrade programme

22. PHYTOTRADE MAJOR LINKAGES and INSTITUTIONAL COLLABORATION
• Comic Relief, (UK)
• Initial sponsors of the PhytoTrade resuscitating Mafurra in Mozambique initiative
• Funders of the “Support to Ethical Baobab Producers in southern Africa” programme
• Potential supporters of ongoing initiatives in support of PhytoTrade’s Baobab and Mafurra activities in the region
• HIVOS/NOVIB Biodiversity Fund
• The Dutch Government has been a PhytoTrade supporter from 2004 through to the present.
• Current support providing resources for the development of local and regional markets
• FRICH/DfID Eden Project: Project Baobab
• Funding provider to Eden Project and PhytoTrade partnership aimed at introducing Baobab powder from Malawi into retail networks in the UK
• Others including: GIZ (ABS/Nagoya Protocol Initiative); MCA Challenge Fund, Namibia; USAID/Souther Africa Rrade Hube; EU/CDE, Ford Foundation

23. IFAD and PHYTOTRADE – 13 Years Ongoing Collaboration

24. IFAD and PHYTOTRADE – 13 Years Ongoing Collaboration
Mozambique: Creating linkages between small scale producers and buyers PROSUL - Pro-Poor Value Chain Development – Inhambane, Gaza and Maputo: linkages sought from 2014, Mafurra bagasse, extension support through SDAE; Community Investor Partnership Project (ProParcerias)
Zambia:
Initial linkage through the FRMP as a member;
Discussions to be extended with Rural Finance Expansion Programme in Sesheke
Smallholder Agribusiness Programme support for Group products eg Devil’s Claw, marula
Malawi: Poor emergent smallholder farmers linkage potential Zankhalango Association capacity building and support and then upscaling: Zankhalango Associtaion support for securing land issues for community management of natural resources

25. IFAD and PHYTOTRADE – 13 Years Ongoing Collaboration
PhytoTrade regional expansion plans : To explore links and IFAD potential development support in:
Madagascar from 2016 following 2015 feasibility study – especially covering Marula, essential oils and possibly Baobab Kenya and Tanzania from 2017 following 2016 feasibility study – especially covering Mafurra, Baobab, Allanblackia, Marula and possible non-idigenous species such as Moringa Senegal and Cameroun from 2017 following 2016 feasibility study – especially covering Baobab, Shea Angola pipeline possibility including Devil’s Claw, Baobab, Marula