How IFAD is using social media

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How IFAD is using social media

How IFAD is using social media

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  • 1. Social media: knowledge sharing tool
  • 2. Pillars of social media
    User generated content
    Harness power of crowd
    Open social network
  • 3. Social media a tool to amplify IFAD’s work
    Listen and give
    Engage in real time interaction
    Involve and participate
  • 4. Facebook
    More than 500 million active users
    Daily, 50% users log on to Facebook
    Average user has 130 friends
    People spend over 700 billion minutes per month on Facebook
    More than 200 million active users access Facebook through mobile devices
  • 5. Twitter
    200 million users
    500,000 new users per day - ranging from heads of states & govt to 13-year-old
    65 million tweets a day
    65% Twitter users are over 35 years
  • 6. Blogs
  • 7. Videos
    In 2010
    700 billion video viewed
    13 million hours of video uploaded
    2 billion videos watch every day
    20 million videos uploaded to Facebook per month
    186 videos watched every month by avg viewer
  • 8. IFAD social media channels
    • IFAD social reporting blog
    • 9. Facebook
    • 10. Twitter
    • 11. YouTube
    • 12. Slideshare
  • IFAD social reporting blog
    Share knowledge in a fun & engaging manner
    Report live from:
    Events and conferences
    Share insights & experience
  • 13. Why blog?
    Replace BTOs by blogs
    Integrate photos, videos and powerpoints in one single place: a blogpost
    Keep colleagues informed of your activities
    Join the IFAD bloggers community
  • 14. Why does IFAD have a Facebook page?
    New way of reaching out & communicating
    Share rural development & agriculture related info
    Engage with younger generations
    Host virtual chats
    Answers queries
    Listen to chatter
  • 15. What is the value of Twitter for IFAD?
    Share IFAD messages and news instantly
    Share rural development & agriculture related info
    Report live from events and missions
    Host virtual chats & engage in conversation
    Listen to chatter
  • 16. Bonding with other development actors: IFAD tweets going viral
    Helen Clark: UNDP administrator tweeting one of the Rural Poverty Report video testimonials
  • 17. Tweeting about smallholder farming at a major event such as World Economic Forum
    Bonding with other development actors: IFAD tweets going viral
  • 18. Bonding with other development actors: IFAD tweets going viral
    We Can End Poverty, a prominent poverty reduction organization, tweeting about joint FAO, IFAD, ILO gender publication
  • 19. IFAD work in action: Power of video
    • Over 200 videos, ranging from:
    • 20. Corporate documentaries broadcast on BBC, CNN
    • 21. Documentaries produced by projects
    • 22. Interviews
    • 23. Video news releases
    • 24. Public service announcements
  • 25. Why has IFAD adopted social reporting?
    Mix of journalism, facilitation and social media
    Knowledge sharing method
    Allows people not present in the room to follow an event or activity
  • 26. Social reporting from events: some examples
  • 27. Social reporting from events: some examples
  • 28. Impact of social reporting: Rural Poverty Report launch: 6-7 Dec
    467,166 people reached via Twitter
    Blogposts read by 943 people
    Facebook entries shared with more than 8550 people
    Videos viewed by over 1250 people
    Hosted two virtual chats on Facebook and Twitter
  • 29. Impact of social reporting: Smallholder agriculture conference
    190,000 people reached via Twitter
    Engaging interaction on Facebook, fan question posed during sessions
    Three blogposts, including an interview with Sir Gordon Conway
  • 30. Become a social media citizen
  • 31. Join the IFAD social reporting team
    Now that you’ve “seen” the value of social media:
    Join the IFAD blogger and Twitter team
    Contribute to IFAD’s Facebook page
    Report live from your missions and event
    You’re just an email away. Send an email to Roxanna Samii (
  • 32. And remember the 10 commandments of social media
    Thou Shalt Blog (like crazy).
    Thou Shalt Create Profiles (everywhere).
    Thou Shalt Upload Photos (lots of them).
    Thou Shalt Upload Videos (all you can find).
    Thou Shalt Podcast (often).
    Thou Shalt Set Alerts (immediately).
    Thou Shalt Comment (on a multitude of blogs).
    Thou Shalt Get Connected (with everyone).
    Thou Shalt Explore Social Media (30 minutes per week).
    Thou Shalt Be Creative (go forth and create creatively)!
    Source: Fast Company at:
  • 33. Click to play
  • 34. Social media: knowledge sharing tool