How IFAD is using social media

Social media: knowledge sharing tool

Pillars of social media
Contribution
User generated content
Collaboration
Community
Participation
Harness power of crowd
=
Open social network

Social media a tool to amplify IFAD’s work
Listen and give
Engage in real time interaction
Involve and participate

Facebook
More than 500 million active users
Daily, 50% users log on to Facebook
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook
More than 200 million active users access Facebook through mobile devices

Twitter
200 million users
500,000 new users per day - ranging from heads of states & govt to 13-year-old
65 million tweets a day
65% Twitter users are over 35 years

Videos
In 2010
700 billion video viewed
13 million hours of video uploaded
2 billion videos watch every day
20 million videos uploaded to Facebook per month
186 videos watched every month by avg viewer

IFAD social media channels
IFAD social reporting bloghttp://ifad-un.blogspot.com
Facebookhttp://www.facebook.com/pages/ifad/107399332627995?v=wall
Twitterhttp://www.twitter.com/ifadnews
YouTubehttp://ifad.blip.tv
Slidesharehttp://www.slideshare.net/ifad

IFAD social reporting blog
Share knowledge in a fun & engaging manner
Report live from:
Missions
Events and conferences
Share insights & experience
http://ifad-un.blogspot.com

Why blog?
Replace BTOs by blogs
Integrate photos, videos and powerpoints in one single place: a blogpost
Keep colleagues informed of your activities
Join the IFAD bloggers community

Why does IFAD have a Facebook page?
New way of reaching out & communicating
Share rural development & agriculture related info
Engage with younger generations
Host virtual chats
Answers queries
Listen to chatter
http://www.facebook.com/pages/ifad/107399332627995?v=wall

What is the value of Twitter for IFAD?
Share IFAD messages and news instantly
Share rural development & agriculture related info
Report live from events and missions
Host virtual chats & engage in conversation
Listen to chatter
http://www.twitter.com/ifadnews

Bonding with other development actors: IFAD tweets going viral
Helen Clark: UNDP administrator tweeting one of the Rural Poverty Report video testimonials

Tweeting about smallholder farming at a major event such as World Economic Forum

We Can End Poverty, a prominent poverty reduction organization, tweeting about joint FAO, IFAD, ILO gender publication

IFAD work in action: Power of video
Over 200 videos, ranging from:
Corporate documentaries broadcast on BBC, CNN
Documentaries produced by projects
Interviews
Video news releases
Public service announcements
http://ifad.blip.tv
http://www.youtube.com/user/IFADTV

Why has IFAD adopted social reporting?
Mix of journalism, facilitation and social media
Knowledge sharing method
Allows people not present in the room to follow an event or activity

Social reporting from events: some examples

Impact of social reporting: Rural Poverty Report launch: 6-7 Dec
467,166 people reached via Twitter
Blogposts read by 943 people
Facebook entries shared with more than 8550 people
Videos viewed by over 1250 people
Hosted two virtual chats on Facebook and Twitter

Impact of social reporting: Smallholder agriculture conference
190,000 people reached via Twitter
Engaging interaction on Facebook, fan question posed during sessions
Three blogposts, including an interview with Sir Gordon Conwayhttp://ifad-un.blogspot.com/search/label/ndsa

Become a social media citizen

Join the IFAD social reporting team
Now that you’ve “seen” the value of social media:
Join the IFAD blogger and Twitter team
Contribute to IFAD’s Facebook page
Report live from your missions and event
You’re just an email away. Send an email to Roxanna Samii (r.samii@ifad.org)

And remember the 10 commandments of social media
Thou Shalt Blog (like crazy).
Thou Shalt Create Profiles (everywhere).
Thou Shalt Upload Photos (lots of them).
Thou Shalt Upload Videos (all you can find).
Thou Shalt Podcast (often).
Thou Shalt Set Alerts (immediately).
Thou Shalt Comment (on a multitude of blogs).
Thou Shalt Get Connected (with everyone).
Thou Shalt Explore Social Media (30 minutes per week).
Thou Shalt Be Creative (go forth and create creatively)!
Source: Fast Company at: http://bit.ly/VxXPB

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Social media: knowledge sharing tool

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How IFAD is using social media

by IFAD International Fund for Agricultural Development on Feb 03, 2011

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