Social media: knowledge sharing tool<br />
     Pillars of social media<br />Contribution<br />User generated content<br />Collaboration<br />Community<br />Particip...
     Social media a tool to amplify      IFAD’s work<br />Listen and give<br />Engage in real time interaction<br />Involv...
     Facebook<br />More than 500 million active users<br />Daily, 50% users log on to Facebook<br />Average user has 130 f...
     Twitter<br />200 million users<br />500,000 new users per day - ranging from heads of states & govt to 13-year-old<br...
     Blogs<br />
     Videos<br />In 2010<br />700 billion video viewed<br />13 million hours of video uploaded<br />2 billion videos watch...
     IFAD social media channels<br /><ul><li>IFAD social reporting bloghttp://ifad-un.blogspot.com
Facebookhttp://www.facebook.com/pages/ifad/107399332627995?v=wall
Twitterhttp://www.twitter.com/ifadnews
YouTubehttp://ifad.blip.tv
Slidesharehttp://www.slideshare.net/ifad</li></li></ul><li>     IFAD social reporting blog<br />Share knowledge in a fun &...
     Why blog?<br />Replace BTOs by blogs<br />Integrate photos, videos and powerpoints in one single place: a blogpost<br...
     Why does IFAD have a     Facebook page?<br />New way of reaching out & communicating<br />Share rural development & a...
     What is the value of      Twitter for IFAD?<br />Share IFAD messages and news instantly<br />Share rural development ...
Bonding with other development actors: IFAD tweets going viral<br />Helen Clark: UNDP administrator tweeting one of the  R...
Tweeting about smallholder farming at a major event such as World Economic Forum<br />Bonding with other development actor...
Bonding with other development actors: IFAD tweets going viral<br />We Can End Poverty, a prominent poverty reduction orga...
     IFAD work in action: Power of video<br /><ul><li>Over 200 videos, ranging from:
Corporate documentaries broadcast on BBC, CNN
Documentaries produced by projects
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How IFAD is using social media

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How IFAD is using social media

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How IFAD is using social media

  1. 1. Social media: knowledge sharing tool<br />
  2. 2. Pillars of social media<br />Contribution<br />User generated content<br />Collaboration<br />Community<br />Participation<br />Harness power of crowd<br />=<br />Open social network<br />
  3. 3. Social media a tool to amplify IFAD’s work<br />Listen and give<br />Engage in real time interaction<br />Involve and participate<br />
  4. 4. Facebook<br />More than 500 million active users<br />Daily, 50% users log on to Facebook<br />Average user has 130 friends<br />People spend over 700 billion minutes per month on Facebook<br />More than 200 million active users access Facebook through mobile devices<br />
  5. 5. Twitter<br />200 million users<br />500,000 new users per day - ranging from heads of states & govt to 13-year-old<br />65 million tweets a day<br />65% Twitter users are over 35 years<br />
  6. 6. Blogs<br />
  7. 7. Videos<br />In 2010<br />700 billion video viewed<br />13 million hours of video uploaded<br />2 billion videos watch every day<br />20 million videos uploaded to Facebook per month<br />186 videos watched every month by avg viewer<br />
  8. 8. IFAD social media channels<br /><ul><li>IFAD social reporting bloghttp://ifad-un.blogspot.com
  9. 9. Facebookhttp://www.facebook.com/pages/ifad/107399332627995?v=wall
  10. 10. Twitterhttp://www.twitter.com/ifadnews
  11. 11. YouTubehttp://ifad.blip.tv
  12. 12. Slidesharehttp://www.slideshare.net/ifad</li></li></ul><li> IFAD social reporting blog<br />Share knowledge in a fun & engaging manner<br />Report live from:<br />Missions<br />Events and conferences<br />Share insights & experience<br />http://ifad-un.blogspot.com<br />
  13. 13. Why blog?<br />Replace BTOs by blogs<br />Integrate photos, videos and powerpoints in one single place: a blogpost<br />Keep colleagues informed of your activities<br />Join the IFAD bloggers community<br />
  14. 14. Why does IFAD have a Facebook page?<br />New way of reaching out & communicating<br />Share rural development & agriculture related info<br />Engage with younger generations<br />Host virtual chats<br />Answers queries<br />Listen to chatter<br />http://www.facebook.com/pages/ifad/107399332627995?v=wall<br />
  15. 15. What is the value of Twitter for IFAD?<br />Share IFAD messages and news instantly<br />Share rural development & agriculture related info<br />Report live from events and missions<br />Host virtual chats & engage in conversation<br />Listen to chatter<br />http://www.twitter.com/ifadnews<br />
  16. 16. Bonding with other development actors: IFAD tweets going viral<br />Helen Clark: UNDP administrator tweeting one of the Rural Poverty Report video testimonials<br />
  17. 17. Tweeting about smallholder farming at a major event such as World Economic Forum<br />Bonding with other development actors: IFAD tweets going viral<br />
  18. 18. Bonding with other development actors: IFAD tweets going viral<br />We Can End Poverty, a prominent poverty reduction organization, tweeting about joint FAO, IFAD, ILO gender publication<br />
  19. 19. IFAD work in action: Power of video<br /><ul><li>Over 200 videos, ranging from:
  20. 20. Corporate documentaries broadcast on BBC, CNN
  21. 21. Documentaries produced by projects
  22. 22. Interviews
  23. 23. Video news releases
  24. 24. Public service announcements</li></ul>http://ifad.blip.tv<br />http://www.youtube.com/user/IFADTV<br />
  25. 25. Why has IFAD adopted social reporting?<br />Mix of journalism, facilitation and social media<br />Knowledge sharing method<br />Allows people not present in the room to follow an event or activity<br />
  26. 26. Social reporting from events: some examples<br />
  27. 27. Social reporting from events: some examples<br />
  28. 28. Impact of social reporting: Rural Poverty Report launch: 6-7 Dec<br />467,166 people reached via Twitter<br />Blogposts read by 943 people<br />Facebook entries shared with more than 8550 people<br />Videos viewed by over 1250 people<br />Hosted two virtual chats on Facebook and Twitter<br />
  29. 29. Impact of social reporting: Smallholder agriculture conference<br />190,000 people reached via Twitter<br />Engaging interaction on Facebook, fan question posed during sessions <br />Three blogposts, including an interview with Sir Gordon Conwayhttp://ifad-un.blogspot.com/search/label/ndsa<br />
  30. 30. Become a social media citizen<br />
  31. 31. Join the IFAD social reporting team<br />Now that you’ve “seen” the value of social media:<br />Join the IFAD blogger and Twitter team<br />Contribute to IFAD’s Facebook page<br />Report live from your missions and event<br />You’re just an email away. Send an email to Roxanna Samii (r.samii@ifad.org)<br />
  32. 32. And remember the 10 commandments of social media <br />Thou Shalt Blog (like crazy).<br />Thou Shalt Create Profiles (everywhere).<br />Thou Shalt Upload Photos (lots of them).<br />Thou Shalt Upload Videos (all you can find). <br />Thou Shalt Podcast (often). <br />Thou Shalt Set Alerts (immediately).<br />Thou Shalt Comment (on a multitude of blogs).<br />Thou Shalt Get Connected (with everyone). <br />Thou Shalt Explore Social Media (30 minutes per week).<br />Thou Shalt Be Creative (go forth and create creatively)!<br />Source: Fast Company at: http://bit.ly/VxXPB<br />
  33. 33. Click to play<br />
  34. 34. Social media: knowledge sharing tool<br />
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