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How IFAD is using social media

How IFAD is using social media



How IFAD is using social media

How IFAD is using social media



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    How IFAD is using social media How IFAD is using social media Presentation Transcript

    • Social media: knowledge sharing tool
    • Pillars of social media
      User generated content
      Harness power of crowd
      Open social network
    • Social media a tool to amplify IFAD’s work
      Listen and give
      Engage in real time interaction
      Involve and participate
    • Facebook
      More than 500 million active users
      Daily, 50% users log on to Facebook
      Average user has 130 friends
      People spend over 700 billion minutes per month on Facebook
      More than 200 million active users access Facebook through mobile devices
    • Twitter
      200 million users
      500,000 new users per day - ranging from heads of states & govt to 13-year-old
      65 million tweets a day
      65% Twitter users are over 35 years
    • Blogs
    • Videos
      In 2010
      700 billion video viewed
      13 million hours of video uploaded
      2 billion videos watch every day
      20 million videos uploaded to Facebook per month
      186 videos watched every month by avg viewer
    • IFAD social media channels
      • IFAD social reporting bloghttp://ifad-un.blogspot.com
      • Facebookhttp://www.facebook.com/pages/ifad/107399332627995?v=wall
      • Twitterhttp://www.twitter.com/ifadnews
      • YouTubehttp://ifad.blip.tv
      • Slidesharehttp://www.slideshare.net/ifad
    • IFAD social reporting blog
      Share knowledge in a fun & engaging manner
      Report live from:
      Events and conferences
      Share insights & experience
    • Why blog?
      Replace BTOs by blogs
      Integrate photos, videos and powerpoints in one single place: a blogpost
      Keep colleagues informed of your activities
      Join the IFAD bloggers community
    • Why does IFAD have a Facebook page?
      New way of reaching out & communicating
      Share rural development & agriculture related info
      Engage with younger generations
      Host virtual chats
      Answers queries
      Listen to chatter
    • What is the value of Twitter for IFAD?
      Share IFAD messages and news instantly
      Share rural development & agriculture related info
      Report live from events and missions
      Host virtual chats & engage in conversation
      Listen to chatter
    • Bonding with other development actors: IFAD tweets going viral
      Helen Clark: UNDP administrator tweeting one of the Rural Poverty Report video testimonials
    • Tweeting about smallholder farming at a major event such as World Economic Forum
      Bonding with other development actors: IFAD tweets going viral
    • Bonding with other development actors: IFAD tweets going viral
      We Can End Poverty, a prominent poverty reduction organization, tweeting about joint FAO, IFAD, ILO gender publication
    • IFAD work in action: Power of video
      • Over 200 videos, ranging from:
      • Corporate documentaries broadcast on BBC, CNN
      • Documentaries produced by projects
      • Interviews
      • Video news releases
      • Public service announcements
    • Why has IFAD adopted social reporting?
      Mix of journalism, facilitation and social media
      Knowledge sharing method
      Allows people not present in the room to follow an event or activity
    • Social reporting from events: some examples
    • Social reporting from events: some examples
    • Impact of social reporting: Rural Poverty Report launch: 6-7 Dec
      467,166 people reached via Twitter
      Blogposts read by 943 people
      Facebook entries shared with more than 8550 people
      Videos viewed by over 1250 people
      Hosted two virtual chats on Facebook and Twitter
    • Impact of social reporting: Smallholder agriculture conference
      190,000 people reached via Twitter
      Engaging interaction on Facebook, fan question posed during sessions
      Three blogposts, including an interview with Sir Gordon Conwayhttp://ifad-un.blogspot.com/search/label/ndsa
    • Become a social media citizen
    • Join the IFAD social reporting team
      Now that you’ve “seen” the value of social media:
      Join the IFAD blogger and Twitter team
      Contribute to IFAD’s Facebook page
      Report live from your missions and event
      You’re just an email away. Send an email to Roxanna Samii (r.samii@ifad.org)
    • And remember the 10 commandments of social media
      Thou Shalt Blog (like crazy).
      Thou Shalt Create Profiles (everywhere).
      Thou Shalt Upload Photos (lots of them).
      Thou Shalt Upload Videos (all you can find).
      Thou Shalt Podcast (often).
      Thou Shalt Set Alerts (immediately).
      Thou Shalt Comment (on a multitude of blogs).
      Thou Shalt Get Connected (with everyone).
      Thou Shalt Explore Social Media (30 minutes per week).
      Thou Shalt Be Creative (go forth and create creatively)!
      Source: Fast Company at: http://bit.ly/VxXPB
    • Click to play
    • Social media: knowledge sharing tool