Create. Configure. Publish!

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Budgets are tightening, and there's always another product that needs to be rolled out, so how can publishers really capitalize on the work that they have done to produce new projects in a cost effective manner?

What if a single system existed, allowing publishers to create microsites and premium sites with the push of a button? Guess what? It does.

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Create. Configure. Publish!

  1. 1. Create. Configure. Publish.<br />March 29, 2011<br />
  2. 2. Agenda<br />
  3. 3. Agenda<br />agenda<br /><ul><li>Introduction
  4. 4. Flexibility in Uncertain Times
  5. 5. Single Database
  6. 6. Content
  7. 7. Search
  8. 8. Platform vs Product
  9. 9. Site Generation: A Bird in the Hand…
  10. 10. Questions</li></li></ul><li>Who is ifactory?<br />Interactive design and development company with over 19 years experience<br />A division of RDW Group, a full -service agency<br />Publishing is a core vertical – 65-70% of our business<br />PubFactory – Online Publishing Platform<br /> Unified Database<br /> Mixed Content: Books, Reference, Journals<br /> Multiple revenue models: e-commerce, subscription, perpetual, PPV, PDA<br /> Design / UX / IA<br /> Custom Publishing<br />
  11. 11. Uncertainty <br />Fundamental Problem: How to deal with the uncertainty of the times?<br /><ul><li>Initial Precondition: Unified Database
  12. 12. Mixed Content
  13. 13. Search
  14. 14. Subsets of Content
  15. 15. Flexible Revenue Models</li></li></ul><li>Sample Products: SAGE Research Methods Online<br />
  16. 16. Platform vs Product<br /><ul><li>You almost never want just one product
  17. 17. The business needs:
  18. 18. Cost effective products
  19. 19. Flexibility
  20. 20. The project team needs:
  21. 21. The right features for the right content
  22. 22. Interface is important
  23. 23. Build features to make the most of your content</li></li></ul><li>Sample Product: OED Timeline<br />
  24. 24. Sample Product: Berg Fashion Library Image Browse<br />
  25. 25. Sample Product: SAGE Research Methods Online Ontology Viewer<br />
  26. 26. Site Generation Concept: A Bird in the Hand…<br />Problem: The 2nd Product: Just like the first except…<br />Solution: Automate Product Generation<br />Site Generation<br /><ul><li>Allow publisher to create new products with the click of a button
  27. 27. Minimal feature customization
  28. 28. Some Design / Branding customization
  29. 29. Put the decision with the publisher to:
  30. 30. Get 80% solution out now
  31. 31. Wait for product-specific customizations (which then become available for all new products)
  32. 32. Micrositesvs Premium Sites</li></li></ul><li>Questions & Thank You!<br />Questions & Thank You!<br />Thank you<br />Questions?<br />Contact<br />Tom Beyer<br />tom@ifactory.com<br />617.235.5869<br />

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