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Webinar: Online Fundraising

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  • 1. !"#$%&'$(#)$*$+,*( -$./+!01$*(2+3(-%%'*( 4%)(5+'!+$(41+3)2!*!+6( !"##$%%&'()*"$+& ,-()*"$+.(/0$10+$23$%& 456247628976&$:%2&;<& ===2(/0$10+$23$%&
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  • 5. C*D&!1%*$#&=(%*&>3+(3$&E?3B#"(F(3AG& O$FF&>,H(1?F&P$"F13I& Q$10+$&A(H$&-1#$&13+(3$2& •!((X$3!2+(6!",(%+'!+$(OYZIR(9*(X$3!2+(6!",(%""'!+$(OYAAR(!+(?@@B( ( C*DG&&& >3+(3$& B131#F&*"H$&& *(A*$#&(3)1-$F& ( Target Analysis Group: 2006 Online Giving Analysis)
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  • 7. >3+(3$&HF&>//+(3$&J%#"%$A($F& >//+(3$&R(F"BH"3%"A$F&& •!((V%*,'F((( ( •!((-!N$(!+,$+*!9$(( ( •!((!N!,$3()$2./(( ( •!((]D&$.,$3(2+3($2*F(,%(!6+%)$( (
  • 8. >3+(3$&HF&>//+(3$&J%#"%$A($F&& >3+(3$&@BH"3%"A$F& •!(^$31.$*(%9$)/$23(( ( •!((>2,2()!./(( ( ((((([(_*$*(N1',!N$3!2(2+3(!+,$)2.,!9!,F(,%(.%NN1+!.2,$(( ((((([(X%)$(C2F*(,%($+626$(&%,$+,!2'(3%+%)*(( www.peta.org/sea_kittens
  • 9. >3+(3$&HF&>//+(3$&J%#"%$A($F&& >3+(3$&@BH"3%"A$F& •!(`;'C2F*(%+a(2+3(!+*,2+,2+$%1*(( ( (((((((((((((((((((((((((((((((((((([(;N$)!.2+(^$3(V)%**()2!*$3(Yb?b(N!''!%+("%)((( (((((((((((((((((((((((((((((((((((((((U2,)!+2(9!.,!N*(EF(:$&,$NE$)(?AL(?@@Z( (((((((((((((((((((((((((((((((((((([(;N$)!.2+(^$3(V)%**()2!*$3(YZAZ8Z(N!''!%+( ((((((((((((((((((((((((((((((((((((((("%)(,*1+2N!(9!.,!N*(EF(X2F(AGL(?@@Z((( •!(:&$2<*(,%(F%1+6$)(6$+$)2,!%+*( (
  • 10. >3+(3$&HF&>//+(3$&J%#"%$A($F&& >3+(3$&@BH"3%"A$F& X$2*1)2E'$(N$,)!.*(( OP%%6'$(;+2'F,!.*R(( •!((U$$&(,)2.<(%"(&26$(9!$C*L(( ( +1NE$)(%"(9!*!,%)*L($,.8( •!((]92'12,$(,)$+3*(2+3(( ( 23W1*,(E$+./N2)<*( www.google.com/analytics/
  • 11. >3+(3$&HF&>//+(3$&J%#"%$A($F&& >3+(3$&R(F"BH"3%"A$F& •!((:$.1)!,F(.%+.$)+*(( ( •!((c/!,$(+%!*$(( ( ((((([(((?G@(E!''!%+($N2!'*(*$+,($2./(32F(O^2,!.2,!(P)%1&L(?@@bR(( ((((([(((-C%(N!''!%+($9$)F(*$.%+3(( ((((([(((X$**26$*(.%1'3(6$,('%*,(%)(N!*'2E$'$3(2*(:#;X(( •!((7+,$)+$,(,%%'*(2)$(.%+*!*,$+,'F(./2+6!+6d(*,2F(2/$23(%"(,/$( ( .1)9$(,%()$N2!+(*1..$**"1'8(((
  • 12. K3%$A#"%(3A&>3+(3$&"3B&>//+(3$&& >//$#&13+(3$&A(H(3A&10%(13F&(3&B(#$)%&-"(+&& •!((X2+F(3%+%)*(&)$"$)(,%(6!9$(%+'!+$(( ( ((((([(]2*!$)(2+3(01!.<$)((( •!&&7+.'13$(F%1)(3%+2,!%+(&26$e*(C$E(233)$**(( & (((((!+(2''(3!)$.,(N2!'( ((((([(7N&%),2+,(2*(F%1)(&/F*!.2'(( ((((((((233)$**( ((((([(X2<$(2*(E!6(2*(F%1)(( (((((((&/F*!.2'(233)$**(( •!((:,!''(!+.'13$(./$.<(2+3(.)$3!,(.2)3(( ( ((((%&,!%+*8(
  • 13. K3%$A#"%(3A&>3+(3$&"3B&>//+(3$&&& P"(F$&"="#$3$FF&1/&13+(3$&-"%$#("+&%*1?A*&B(#$)%&-"(+& •!((#)%N%,$(C$E(.%+,$+,(!+(3!)$.,(N2!'(( ( •!((7+.'13$(C$E(233)$**(!+(&)!+,(.%NN1+!.2,!%+*(( ( •!((V%+*!3$)(*$+3!+6(%1,(&%*,.2)3*(,%(1+3$)*.%)$(,/$(1+!01$(((((( ( "$2,1)$*(%"(F%1)(*!,$(
  • 14. K3%$A#"%(3A&>3+(3$&"3B&>//+(3$&& '"3D&C"DF&%1&R13"%$& •!((5""$)(%""'!+$(%&,!%+*(%+'!+$(2+3(9!.$(9$)*2( ( www.redcross.org
  • 15. S*$&J?))$FF/?+&>3+(3$&@FTI&&U1?#&C$,F(%$& S*$&@FT&!?%%13& •!((f%1)(3%+2,$(E1,,%+(!*(+%,(2(*,)2,$6F( ( •!((g29!+6(%+$(3%$*(+%,(612)2+,$$(3%+2,!%+*( (
  • 16. S*$&J?))$FF/?+&>3+(3$&@FTI&U1?#&C$,F(%$&& S*$&@FT&!?%%13& •!(X2<$(,/$(3%+2,$(E1,,%+(E!6(2+3(2E%9$(,/$("%'3( ( •!((X2<$*(!,($2*!'F('%.2,$3(EF(F%1)(*1&&%),$)*((( (
  • 17. S*$&J?))$FF/?+&>3+(3$&@FTI&&U1?#&C$,F(%$& S*$&@FT&!?%%13&& •!( ( (#1,(F%1)(3%+2,$(E1,,%+(%+(N%*,(%"(F%1)(&26$*(2+3(!+(,/$( *2N$(&'2.$($2./(,!N$8(((( •!((;62!+L(F%1)(*1&&%),$)*(<+%C($D2.,'F(C/$)$(,%('%%<8( (
  • 18. @&M+1F$#&O11TI& J$3F(%(H(%D&=(%*&!?%%13&Q+")$-$3%& >%!+6(*%( ;9%!3*(:$+3!+6( 2(X!D$3( X$**26$8(( Don’t place your :/%C*(( donate button :$+*!,!9!,F(( where people "%)(,/$(( request the #$%&'$(( f%1(:$)9$(( services of your organization. :/%C*(( ^$*&$.,("%)( Hypothetical Scenario: #$%&'$(c/%( http://tinyurl.com/lbw8yo X!6/,(h$( 41,1)$(>%+%)*8(
  • 19. S*$&J?))$FF/?+&>3+(3$&@FTI&&U1?#&C$,F(%$& P$1))?##(3A&V(/%F&& •!;*<(!"(3%+%)(C2+,(,%(N2<$(2()$%..1))!+6(6!",(( ( •!(;*<("!)*,[,!N$(3%+%)*(,%(E$.%N$()$%..1))!+6(3%+%)*(( ( •!((^$N$NE$)Q('%+6[,$)N(3%+%)*(*,2),(%1,(2*("!)*,[,!N$)*( ( •!((X2+F(+%+&)%"!,*(/29$(*1..$**(3%!+6(,/!*(C!,/!+(,/$("!)*,(,/)$$( ( 32F*(%"(3%+2,!%+(OU2F'$$(;+3$)*%+L(!"#$%&'""(&)*+,-.$%/R(
  • 20. S*$&J?))$FF/?+&>3+(3$&@FTI&U1?#&C$,F(%$&& P$1))?##(3A&V(/%F& 4)2N$(!,(2*(C!+[C!+( •!(g2**'$[")$$(C2F("%)(3%+%)*(,%(6!9$(O6%%3("%)(,/$NR(( ( •!((P12)2+,$$*(F%1)(%)62+!i2,!%+(*,$23F("1+3*(O6%%3("%)(F%1R( ( https://secure.oxfamamerica.org/site/Donation2?1487.donation=form1&df_id=1487
  • 21. S*$&J?))$FF/?+&>3+(3$&@FTI&U1?#&C$,F(%$&& Give your donors control •! 80% of Americans think nonprofits abuse their donations (John Kenyan, jonkenyan.com) •! Let them choose where their money goes •!Demonstrate success •! Illustrate budget break- down
  • 22. @&M+1F$#&O11T& V/%!.$(%"(( E#$$B1-&/#1-&W?3A$#I&&& >%+2,!+6(,%( ^2+6$(%"( V(H(3A&J?001#%$#F&M13%#1+&>H$#&R13"%(13F& V21*$*( -$''*(>%+%)(( ]D2.,'F(g%C( X%+$F(7*( :&$+,( 4%)N*(( www.freedomfromhunger.org/ #$)*%+2'( V%++$.,!%+(( C!,/(>%+%)(
  • 23. S*$&J?))$FF/?+&>3+(3$&@FTI&&U1?#&C$,F(%$& Q$#F13"+(%D& _*$()!./(N$3!2(( •!((,$D,(( ( •!((&!.,1)$*(( ( •!((9!3$%(( ( •!((213!%( ( www.specialolympics.org/slideshow_worldgames.aspx www.specialolympics.org/video_miyares.aspx P!9$*(*1&&%),$)*(N%)$(C2F*(,%(.%++$.,(,%(F%1)(%)62+!i2,!%+(2+3( *FN&2,/!i$(C!,/(F%1)(.21*$8((
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  • 28. A Closer Look: The Check Out Form •! Amnesty International dropped “Mr. Ms. Dr.” from their forms and increased response by 30%. •! Make sure its secure and let your donors know about security. •! Test pages for speed and usability •! Eliminate clutter
  • 29. S*$&J?))$FF/?+&>3+(3$&@FTI&&X-"(+&& S($&D1?#&-$FF"A$&%1&"&)?##$3%&$H$3%&& •!(V)$2,$*(2(*$+*$(%"(1)6$+.F(( ( •!(P)%1+3*(F%1)(%)62+!i2,!%+(!+(,/$()$2'(C%)'3(( ( •!((]2*F("%)(*1&&%),$)*(,%(1+3$)*,2+3(C/2,(F%1)(%)62+!i2,!%+( ( 3%$*(
  • 30. S*$&J?))$FF/?+&>3+(3$&@FTI&&X-"(+&& J$3B&D1?#&-$FF"A$F&"%&%*$&"00#10#("%$&%(-$& ;..%)3!+6(,%($N2!''2E*8.%NQ((( •!(X%*,($N2!'*()$23(%+(-1$*32F(2+3(c$3+$*32F( ( •!(X%*,($N2!'*()$23(!+(,/$(N%)+!+6(( ( •!((#$%&'$(29%!3()$23!+6($N2!'*(%+(,/$(C$$<$+3( (
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  • 32. @&M+1F$#&O11T( Y$$0(3A&D1?#&$-"(+F&0#1/$FF(13"+& ^$N$NE$)(( ,%(#)%%")$238( •!((S5(]mV]::7=](V;#7-;7n;-75S( ( •!((;9%!3(6)2,1!,%1*($D.'2N2,!%+(N2)<*ooo( ( X2!+,2!+(2( V%+*!*,$+,(( •!((;'C2F*(*&$''(./$$.<( ( =%!.$8(( •!((5)(F%1)($N2!'(( ( C!+3*(1&(/$)$( X2<$(!,(")%N(( 2(^$2'(#$)*%+8(
  • 33. R13"%(13F&Z27&& C$,&Z27&%11+F&)"3&,$&?F$B&%1I&&& •!((^2!*$(2C2)$+$**(%"(F%1)(.21*$(( ( •!((V%++$.,(C!,/(F%1)(*1&&%),$)*(%+(2(&$)*%+2'('$9$'(( ( •!(:1&&'$N$+,(F%1)("1+3)2!*!+6( ( [J?00+$-$3%&(F&T$D2&&]$=&-$B("&%11+F&)"3N%&#$0+")$& D1?#&B13"%(13&0"A$L&$-"(+F&"3B&B(#$)%&-"(+2&& &]1%&D$%&"%&+$"F%2&&&&&&
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  • 36. R13"%(13F&Z27&& ^F$&M"?F$F&X//$)%(H$+D&& •!((>%+2,$(,%(F%1)(%C+(V21*$( ( ((((([(#$%&'$('$**('!<$'F(,%(3%+2,$(!"(F%1)(V21*$(/2*(Y@( (((((((O*!D3$6)$$*8%)6R( •!((;'!6+(F%1)(V21*$(C!,/(F%1)(+%+&)%"!,( ( •!((:,2,$(C/2,(F%1(3%(.'$2)'F( ( •!((:$+3(,/2+<(F%1(N$**26$*(,%(3%+%)*(((( (
  • 37. R13"%(13F&Z27&& >3+(3$&@?)%(13FI&&'$%*1B&_;& J$%&?0&D1?#&1=3&"?)%(13&13&D1?#&=$,F(%$& •!(^$01!)$*($D,$+*!9$(.%N&1,$)(<+%C'$36$(,%()1+( ( •!((;'*%L(F%1l)$(3$2'!+6(C!,/(N2**!9$(2N%1+,*(%"(E!''!+6( ( •!((7+"%)N2,!%+(2+3(*$.1)!,F(!**1$*( ( •!((S%,()$2'!*,!.("%)(*N2''(,%(N!3[*!i$3(%)62+!i2,!%+*( (
  • 38. R13"%(13F&Z27&& >3+(3$&@?)%(13FI&&'$%*1B&_Z& ^F$&"&%*(#B&0"#%D&F?)*&"F&'(FF(13&E(F*&& •!((S%+&)%"!,*(*$''(!,$N*(%+($h2Fl*(P!9!+6(c%)<*((( ( •!((;..%1+,(!*(")$$L(E1,($h2F(./2)6$*(p([(BH(%"(,/$(21.,!%+(&)!.$8((( ( •!(($h2F()1+*(,/$(21.,!%+("%)(F%1(( (
  • 39. @&M+1F$#&O11TI( '(FF(13&E(F*&"3B&Q?A&P$F)?$&1/&]2M2& :$''*(_+!01$L( g2+3N23$( P%%3*( http:// donations.ebay.co m/charity/ charity.jsp? 7,$N*(:$''(( NP_ID=6739 ")%N(Y?( ,%(Y?@@( :$''$)*(c/%( `>%+2,$(`( Y?Z@q( ^$.%6+!i$3( %+(c$E*!,$(
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