www.ifpeople.net | 678 608 3408 Tirza Hollenhorst | [email_address] Barrett Michael | bmichael@ifpeople.net

Photo: Oneras Source: Flickr

Is this ME?

You are NOT

Your Car Photo: Mr. Beaver Source: Flickr

Social Media is NOT

Social Media is

A Conversation

A Conversation Powered Managed Organized and Connected by ....

What are your goals? We need a blog! Great! What are you going to do with it? Who is going to write it? How are you going to moderate? What outcome are you trying to achieve?

Before you begin, some questions: Are there more important organizational issues to address? Are you falling victim to S.O.S. - shiny object syndrome? Are you open to conversation off-line? Is your website ready?

1. Listen 2. Participate 3. Share Content

Listen: On your website Commenting Voting Rating User Generated Content

Listen: To what people are saying Google Alerts Technorati Google Blog Search

Listen: Google Alerts

Listen: Ask your stakeholders Where do they go? What do they do? Would they like to meet you there? Who do they read? Do they want to hear from you?

Participate: Share your knowledge Respond to posts and questions Participate in related communities Connect to others in your field Document where interesting conversations occur

Blogging Organizational/E.D. Internal Community Media Sharing Photo/Flickr Video/You Tube Podcast Knowledge Sharing Wikis Social bookmarking Submission & voting Event Sharing Mapping Aggregation Social Networking General Interest Niche Mobile Microblogging

Blogging

Organizational/E.D.

Internal

Community

Media Sharing

Photo/Flickr

Video/You Tube

Podcast

Knowledge Sharing

Wikis

Social bookmarking

Submission & voting

Event Sharing

Mapping

Aggregation

Social Networking

General Interest

Niche

Mobile

Microblogging

Social Media Tools

Social Networking Sites Virtual meeting places Let you connect with supporters around the globe otherwise beyond your reach Network with likeminded organizations Raise awareness of causes, request donations, seek volunteers

Virtual meeting places

Let you connect with supporters around the globe otherwise beyond your reach

Network with likeminded organizations

Raise awareness of causes, request donations, seek volunteers

Social Networking Sites MySpace vs Facebook MySpace : Formerly the largest social networking site Customizable interface, can be cluttered Attracts teenagers, musicians, artists , etc. Facebook : Created for college students Opened in 2006 to anyone with e-mail address Now the largest social network with 170 million users Clean, professional interface Attracts upwardly mobile, college-educated people Great site to begin social media integration

MySpace :

Formerly the largest social networking site

Customizable interface, can be cluttered

Attracts teenagers, musicians, artists , etc.

Facebook :

Created for college students

Opened in 2006 to anyone with e-mail address

Now the largest social network with 170 million users

Clean, professional interface

Attracts upwardly mobile, college-educated people

Great site to begin social media integration

Social Networking Sites Create branded “fan pages” Keep supporters up-to-date with news feeds, blogs, discussion groups, RSS and other messaging Engage supporters with video, audio, pictures and applications that give your organization personality Use the Causes application to solicit donations Facebook for Nonprofits:

Create branded “fan pages”

Keep supporters up-to-date with news feeds, blogs, discussion groups, RSS and other messaging

Engage supporters with video, audio, pictures and applications that give your organization personality

Use the Causes application to solicit donations

Facebook: Two Case Studies The Good The Bad and the Ugly http://tinyurl.com/dbtbs9 http://tinyurl.com/d2h8bz http://tinyurl.com/d6zcg4

Social Networking Sites Users add Causes they care about onto their profile page and share them with their friends Allows people to donate directly to your organization through the application Facebook takes 4% Causes Application on Facebook

Users add Causes they care about onto their profile page and share them with their friends

Allows people to donate directly to your organization through the application

Facebook takes 4%

Social Networking Sites Causes Application on Facebook Facebook reports 60,000 daily users of Causes $2.5 million raised for 19,445 nonprofits in first year Nonprofits can work directly with Facebook to create a causes application. Just e-mail partner@causes.com (techcrunch.com)

Causes Application on Facebook

Facebook reports 60,000 daily users of Causes

$2.5 million raised for 19,445 nonprofits in first year

Nonprofits can work directly with Facebook to create a causes application. Just e-mail partner@causes.com

(techcrunch.com)

Social Networking Sites Causes Application on Facebook Donate to your own Cause - People less likely to donate if your Cause has $0 (sixdegrees.org) Make sure your Cause is obviously aligned with your nonprofit Make sure your application states what you do clearly Send thank you messages to donors

Causes Application on Facebook

Donate to your own Cause

- People less likely to donate if your Cause has $0

(sixdegrees.org)

Make sure your Cause is obviously aligned with your nonprofit

Make sure your application states what you do clearly

Send thank you messages to donors

Social Networking Sites Niche social networking site specifically for activists Users can create or join groups devoted to causes Solicit donations, discuss issues on message boards, publicize your organization’s events Great for creating and signing petitions Over 5 million members Care2

Niche social networking site specifically for activists

Users can create or join groups devoted to causes

Solicit donations, discuss issues on message boards, publicize your organization’s events

Great for creating and signing petitions

Over 5 million members

Care2: Petitionsite Simple way to create online petitions Supporters do not have to members to sign This means you can circulate a link to the petition in emails, your website, blogs, etc. http://www.thepetitionsite.com/

Simple way to create online petitions

Supporters do not have to members to sign

This means you can circulate a link to the petition in emails, your website, blogs, etc.

Social Networking Sites The social network for professionals 14 million members and growing Create individual and company accounts Network with professional groups that hold similar values Participate in discussion forums and gain valuable info about your field LinkedIn

The social network for professionals

14 million members and growing

Create individual and company accounts

Network with professional groups that hold similar values

Participate in discussion forums and gain valuable info about your field

LinkedIn: Profiles, Discussions, Networking http://tinyurl.com/dcuz7l

Social Networking Sites Lets you create a social network based around an idea, mission or topic Incorporates multimedia (like Facebook) Free service Great for building off existing brands with strong followings Works best for global causes that attract and excite many people Ning

Lets you create a social network based around an idea, mission or topic

Incorporates multimedia (like Facebook)

Free service

Great for building off existing brands with strong followings

Works best for global causes that attract and excite many people

Ning: Two Case Studies http://athenshabitat.ning.com/ http://tudiabetes.com/ Appropriate Use Should’ve Used Facebook

Media Sharing People watch 100 million video clips per day Videos easily embedded and shared on websites Has nonprofit/ activism “ channel” Offers special incentives for nonprofits like premium branding, increased upload capacity, inclusion of Google Checkout “Donate” Button YouTube

People watch 100 million

video clips per day

Videos easily embedded

and shared on websites

Has nonprofit/ activism

“ channel”

Offers special incentives for nonprofits like premium branding, increased upload capacity, inclusion of Google

Checkout “Donate” Button

YouTube: US Campaign for Burma http://www.youtube.com/user/uscampaignforburma For YouTube success: Keep your videos short Focus on messaging over aesthetics Update content regularly Promote videos expressing similar views Link to your official website Respond to comments and video posts

For YouTube success:

Keep your videos short

Focus on messaging over aesthetics

Update content regularly

Promote videos expressing similar views

Link to your official website

Respond to comments and video posts

Media Sharing Like YouTube, but with images People share their interests via photography and leave comments Easy way to organize and share large volumes of images with supporters or members of your organization Free upgrades for nonprofits Source: Flickr Flickr

Like YouTube, but with images

People share their interests via photography and leave comments

Easy way to organize and share large volumes of images with supporters or members of your organization

Free upgrades for nonprofits

Flickr: Don’t Just Post Pics. Get Creative. http://www.flickr.com/photos/sneakers4fitkids/sets/72157604468133558/ Encourage supporters and volunteers to share their pictures of events Tell your organization’s story through images Launch a campaign Run a photo contest http://www.flickr.com/groups/thenatureconservancy/

Encourage supporters and volunteers to share their pictures of events

Tell your organization’s story through images

Launch a campaign

Run a photo contest

Media Sharing Short audio or video installments your supporters can subscribe to on your website Can be created with low-cost audio/video recording devices Non profits can use them to interview experts, present voices of supporters, discuss topical issues Source: VOSibilities Podcasts

Short audio or video installments your supporters can subscribe to on your website

Can be created with low-cost audio/video recording devices

Non profits can use them to interview experts, present voices of supporters, discuss topical issues

Podcasting: How to Be Successful http://humaniststudies.org/podcast/ Keep them short Outline each installment Don’t just talk – interview, engage in conversation One podcast, one topic Edit to fine-tune message Include iTunes link for easy subscription

Keep them short

Outline each installment

Don’t just talk – interview, engage in conversation

One podcast, one topic

Edit to fine-tune message

Include iTunes link for easy subscription

Blogging Keeping a Blog for Your Nonprofit Can: Establish you as an expert in your field Make your operations visible and transparent to increase trust with supporters Give you valuable, unsolicited opinions Allow you to tell interesting and compelling stories that humanize your organization

Keeping a Blog for Your Nonprofit Can:

Establish you as an expert in your field

Make your operations visible and transparent to increase trust with supporters

Give you valuable, unsolicited opinions

Allow you to tell interesting and compelling stories that humanize your organization

Blogging Embed images and video to break up text Read comments and write back Make your blog an information source – not just about your organization but issues related to your organization Archive posts by content (not date) so readers can find what interests them Include an RSS feed so readers can subscribe Keys to Successful Blogging

Embed images and video to break up text

Read comments and write back

Make your blog an information source – not just about your organization but issues related to your organization

Archive posts by content (not date) so readers can find what interests them

Include an RSS feed so readers can subscribe

Blogging: Two Case Studies http://www.streetsblog.org/ http://www.ceosforcities.org/blog Spot On What Happened?

Microblogging Let’s Tweet http://www.youtube.com/watch?v=ddO9idmax0o

Microblogging Mobilize supporters in times of urgency (to sign petitions, donate, attend meetings) Post links to new information like press releases, blogs or newspaper articles Start spontaneous conversations with supporters http://twitter.com/youthservivce Fundraising Twitter: Nonprofit Application

Mobilize supporters in times of urgency (to sign petitions, donate, attend meetings)

Post links to new information like press releases, blogs

or newspaper articles

Start spontaneous conversations with supporters

http://twitter.com/youthservivce

Fundraising

Twitter: Believe It or Not, It Works http://tweetsgiving.org Tweetsgiving used Twitter for fundraising Raised money for classroom in Tanzania Raised over $10,000 in 48 hours Raised profile of nonprofit Epic Change

Tweetsgiving used Twitter for fundraising

Raised money for classroom in Tanzania

Raised over $10,000 in 48 hours

Raised profile of nonprofit Epic Change

Knowledge Sharing You aggregate other people’s information and share it online. Works Two Ways: Others aggregate your information and share it online.

Knowledge Sharing Lets you store, share and discover web bookmarks Use tags to categorize your links Access your bookmarks from any computer Easy exchange of information with friends or likeminded companies Social Bookmarking with del.icio.us

Lets you store, share and discover web bookmarks

Use tags to categorize your links

Access your bookmarks from any computer

Easy exchange of information with friends or likeminded companies

Knowledge Sharing Keep track of what supporters and likeminded organizations find interesting Build an information exchange network that boosts credibility and expertise Placing bookmark button on your sites increases online exposure How del.icio.us Benefits Nonprofits

Keep track of what supporters and likeminded

organizations find interesting

Build an information exchange network that boosts

credibility and expertise

Placing bookmark button on your sites increases online exposure

Knowledge Sharing RSS brings your favorite sites to you Articles, blogs aggregated in an RSS reader Podcasts, videocasts aggregated in iTunes Keeps your organization informed without wasting time Source: www.deskshare.com RSS Feeds

RSS brings your favorite sites to you

Articles, blogs aggregated in an RSS reader

Podcasts, videocasts aggregated in iTunes

Keeps your organization informed without wasting time

Knowledge Sharing Choose an RSS aggregator (Google Reader, Bloglines) Create an account Go to your favorite sites and add them by clicking on the icon New posts and stories appear on your reader page www.google.com/reader RSS Feeds: How to Make It Come to You

Choose an RSS aggregator

(Google Reader, Bloglines)

Create an account

Go to your favorite sites and add them by clicking on the icon

New posts and stories appear on your reader page

Adding Bookmarks & RSS Buttons Go to www.addthis.com Select a button Choose your platform Copy html code and paste it on your site

Go to www.addthis.com

Select a button

Choose your platform

Copy html code and paste it on your site

The End Questions?

www.ifpeople.net | 678 608 3408 Tirza Hollenhorst | [email_address] Barrett Michael | bmichael@ifpeople.net