The presentation is a detailed description of SEO process. It describes the overall process and methodology of SEO. Initially the focus is on planning an effective strategy for the campaign. It involves clear understanding of SEO in your business.
Further the presentation talks about beginning with the campaign and managing it effectively. Then improvement of the campaign is discussed which deals with statistics involved in analysing the results. Here various aspects like unique visitors, number of visitors, numbers of page views etc are discussed
Clipping is a handy way to collect important slides you want to go back to later.